{"title":"Kleurrijk","description":"\u003ch2\u003eJoico Colorful — Color that Defies the Day\u003c\/h2\u003e\u003cp\u003eThe Joico Colorful line is made for people who love their hair color and want to keep it as long-lasting and vibrant as possible. The Anti-Fade formulas actively protect color intensity from the daily wear and tear of washing, UV rays, and styling. Thanks to SmartRelease Technology, Rosehip Oil, Arginine, and Keratin are continuously released to not only preserve color but also structurally strengthen the hair.\u003c\/p\u003e\u003cp\u003eWhether you have a vibrant red shade, a subtle brunette look, or radiant blonde hair — Colorful ensures that your hair color looks as good after every wash as it did the day you left the salon. The formulas are lightweight and do not weigh the hair down.\u003c\/p\u003e\u003ch3\u003eWho is Colorful for?\u003c\/h3\u003e\u003cp\u003eColorful is the perfect daily care for anyone with color-treated hair who invests in their color and wants to keep it fresh and vibrant for as long as possible.\u003c\/p\u003e","products":[{"product_id":"joico-colorful-anti-fade-shampoo","title":"Joico Colorful Anti-Fade Shampoo","description":"\u003ch1\u003eJoico Colorful Anti-Fade Shampoo\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cb\u003eJoico Colorful Anti-Fade Shampoo\u003c\/b\u003e is specially developed for anyone who loves their hair color and wants to keep it vibrant for as long as possible. The active Anti-Fade formula actively protects the hair color from fading due to UV rays, heat, and water with every wash. After use, the hair looks fresher, brighter, and more vibrant — exactly how you want it.\u003c\/p\u003e\n\n\u003cp\u003eThe lightweight formula cleanses thoroughly without damaging the color molecules. The SmartRelease Technology continuously releases Rosehip Oil, Keratin, and Arginine for lasting repair and protection of color-treated hair.\u003c\/p\u003e\n\n\u003ch2\u003eDirections\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and massage thoroughly. Rinse thoroughly. Use daily for optimal color retention.\u003c\/p\u003e\n\n\u003cb\u003eDisclaimer\u003c\/b\u003e\u003cbr\u003e\nIngredients, composition, and packaging may change at any time. Please refer to the packaging for current information.","brand":"Joico","offers":[{"title":"300ml","offer_id":57157860786551,"sku":"0074469517973","price":15.95,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":57157860819319,"sku":"0074469517072","price":37.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/joico-colorful-anti-fade-shampoo-300ml-6652316.webp?v=1781341515"},{"product_id":"joico-colorful-anti-fade-conditioner","title":"Joico Colorful Anti-Fade Conditioner","description":"\u003ch1\u003eJoico Colorful Anti-Fade Conditioner\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cb\u003eJoico Colorful Anti-Fade Conditioner\u003c\/b\u003e extends the life of your hair color while conditioning the hair. The lightweight formula seals the hair cuticle after washing and locks in the color molecules for long-lasting, vibrant results. The hair feels softer and smoother, while the color stays fresher and more intense than when using a regular conditioner.\u003c\/p\u003e\n\n\u003cp\u003eUse daily after the Colorful Anti-Fade Shampoo for maximum color retention. The SmartRelease Technology continuously releases Rosehip Oil, Keratin, and Arginine.\u003c\/p\u003e\n\n\u003ch2\u003eDirections\u003c\/h2\u003e\n\u003cp\u003eAfter washing, apply to towel-dried hair from mid-lengths to ends. Leave on for 1 minute and rinse thoroughly.\u003c\/p\u003e\n\n\u003cb\u003eDisclaimer\u003c\/b\u003e\u003cbr\u003e\nIngredients, composition, and packaging are subject to change. Please refer to the packaging for the most up-to-date information.","brand":"Joico","offers":[{"title":"250ml","offer_id":57157860852087,"sku":"0074469532167","price":15.95,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":57157860884855,"sku":"0074469532518","price":37.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/joico-colorful-anti-fade-conditioner-250ml-1028432.webp?v=1781341513"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/collections\/colorful-5985386.jpg?v=1780994430","url":"https:\/\/hairwebshop.com\/en\/collections\/colorful.oembed","provider":"Hairwebshop","version":"1.0","type":"link"}