{"title":"Day","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal DIA\u003c\/strong\u003e is a semi-permanent hair dye that is ideal for those who do not want to be permanently committed to a hair color. With L'Oréal DIA, you can refresh your hair and easily return to your natural hair color. This color lasts approximately six weeks in your hair. Although it is not permanent, it does provide intense and long-lasting color. Furthermore, the color products are ammonia-free and fragrance-free.\u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eWhat are the benefits of L'Oréal DIA?\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eMore and more people, both men and women, are choosing semi-permanent hair dye. And rightly so, because it has many benefits. It is a mild but effective coloring without the use of ammonia. This allows you to safely create a beautiful hair color. This color gradually fades after a few washes, so you do not have to worry about roots showing. In addition, it provides extra shine and care for your hair. Semi-permanent hair dye is also very suitable for gray hair. In short, nothing but benefits!\u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eWhat does a semi-permanent hair color do?\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eA semi-permanent hair color is actually just a temporary color. It is ideal if you want to try a new, temporary hair color. This color slowly fades after a few washes, so you do not have to deal with noticeable roots. Furthermore, semi-permanent hair dye is mild and suitable for people with a sensitive scalp.\u003c\/p\u003e\r\n\u003ch3\u003eL'Oréal DIA has two different lines:\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\n\n\u003cstrong\u003eL'Oréal DIA Richesse:\u003c\/strong\u003e With no fewer than 69 shades, Dia Richesse is the perfect choice for the first coloring of your hair. It is ideal for adding character to your natural hair color. With this coloring, you can color up to 4 shades darker and cover your first gray hairs. Dia Richesse opens the hair cuticles and gently penetrates the color particles, allowing you to lighten up to 1.5 shades, cover up to 70% of your gray hairs, and create rich, intense shades.\u003cbr\u003e\u003cbr\u003e\n\n\u003c\/li\u003e\r\n\u003cli\u003e\n\n\u003cstrong\u003eL'Oréal DIA Light:\u003c\/strong\u003e Dia Light is perfect for sensitive hair and hair that has previously been chemically treated. With sensitive hair, the hair cuticles are open, and Dia Light has a pH value that is close to the natural pH of the hair, making it gentle on the hair. The hair fibers hardly swell. This coloring is ammonia-free and fragrance-free. Dia Light color particles gently penetrate the hair for long-lasting results. Dia Light respects the hair cuticles and provides incredible shine. You have a choice of 53 shades.\u003c\/li\u003e\r\n\n\u003c\/ul\u003e","products":[{"product_id":"loreal-dia-color","title":"L'Oreal Dia Color","description":"\u003cp\u003eDiscover L’Oréal Professionnel’s innovative solution for dull hair. \u003cstrong\u003eDia Color\u003c\/strong\u003e Tech addresses the gradual breakdown of melanin molecules in the hair, combating dullness and reactivating the natural color. This technology fills the space left by lost melanin, ensuring vibrant color in every hair fiber. The formula is enriched with ammonia-free ingredients, providing a pleasant scent and up to 92% natural origin.*\u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eRestores dull hair caused by the gradual breakdown of melanin.\u003c\/li\u003e\r\n\u003cli\u003eUp to 70% gray coverage.\u003c\/li\u003e\r\n\u003cli\u003eAdds 3x more shine to the hair.\u003c\/li\u003e\r\n\u003cli\u003eAmmonia-free formula for a pleasant scent.\u003c\/li\u003e\r\n\u003cli\u003eUp to 92% natural origin.**\u003c\/li\u003e\r\n\n\u003c\/ul\u003e\r\n\u003ch3\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003col\u003e\r\n\u003cli\u003eMix the Dia Color Cream with the \u003cstrong\u003e\u003ca href=\"\/en\/products\/loreal-dia-activateur\"\u003eDia Activateur\u003c\/a\u003e\u003c\/strong\u003e in a 1:1.5 ratio.\u003c\/li\u003e\r\n\u003cli\u003eApply the mixture to dry, unwashed hair using a brush or applicator bottle, from roots to ends.\u003c\/li\u003e\r\n\u003cli\u003eLeave the color to develop for 20 minutes on the first application.\u003c\/li\u003e\r\n\u003cli\u003eOn subsequent applications, first apply to the roots and leave to work for 15 minutes, then apply to the lengths and ends and leave to work for another 5 minutes.\u003c\/li\u003e\r\n\u003cli\u003eEmulsify and rinse thoroughly until the water runs clear.\u003c\/li\u003e\r\n\u003cli\u003eUse the specific Metal Detox shampoo for color-treated hair for optimal care.\u003c\/li\u003e\r\n\n\u003c\/ol\u003e\r\n\u003cp\u003e*For some applications, refreshing with a simple emulsion may be sufficient.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Wear suitable disposable gloves and avoid using metal objects during mixing. Refer to the instructions for detailed application.\u003c\/p\u003e\r\n\u003cp\u003eTip: Also check out the other hair color products in the \u003ca href=\"\/en\/collections\/dia\"\u003e\u003cstrong\u003eL'Oréal Dia\u003c\/strong\u003e\u003c\/a\u003e range!\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"1 - Black","offer_id":55132395831671,"sku":"3474637208615","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"3 - Dark brown","offer_id":55132395864439,"sku":"3474637206987","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"4 - Medium brown","offer_id":55132395897207,"sku":"3474637206994","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"4.12","offer_id":57252159848823,"sku":"3474637266417","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"4.15 - Light Ash Brown","offer_id":55132395929975,"sku":"3474637207410","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"4.20 - Brown violet","offer_id":55132395962743,"sku":"3474637208318","price":11.53,"currency_code":"EUR","in_stock":false},{"title":"4.45 - Brown mahogany","offer_id":55132395995511,"sku":"3474637207977","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"4.62 - Dark Brown Pearl","offer_id":55132396028279,"sku":"3474637207816","price":11.53,"currency_code":"EUR","in_stock":false},{"title":"5 - Light brown","offer_id":55132396061047,"sku":"3474637207007","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"5.1 - Light ash brown","offer_id":55132396093815,"sku":"3474637208455","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"5.18 - Light brown ash mother-of-pearl","offer_id":55132396126583,"sku":"3474637208462","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"5.3","offer_id":57252159881591,"sku":"3474637266219","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"5.35 - Light brown gold mahogany","offer_id":55132396159351,"sku":"3474637208172","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"5.4 - Light brown copper","offer_id":55132396192119,"sku":"3474637207984","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"5.5 - Light brown mahogany","offer_id":55132396224887,"sku":"3474637207823","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"5.71 - Light brown brown ash","offer_id":55132396257655,"sku":"3474637207731","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"5.8 - Light brown pearl","offer_id":55132396290423,"sku":"3474637207632","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"6 - Dark blonde","offer_id":55132396323191,"sku":"3474637207014","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"6.1 - Dark ash blonde","offer_id":55132396355959,"sku":"3474637208479","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"6.12","offer_id":57252159914359,"sku":"3474637266370","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"6.23 - Dark Brown Golden Pearlescent","offer_id":55132396388727,"sku":"3474637207427","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"6.3 - Dark Blonde Gold","offer_id":55132396421495,"sku":"3474637208189","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"6.34 - Dark Blonde Gold Copper","offer_id":55132396454263,"sku":"3474637208196","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"6.35","offer_id":57257214083447,"sku":"3474637266257","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"6.45 - Dark Blonde Mahogany","offer_id":55132396487031,"sku":"3474637207991","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"6.60 - Intense Dark Blonde","offer_id":55132396519799,"sku":"3474637207830","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"6.8","offer_id":57252159947127,"sku":"3474637266172","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"6.84 - Dark Blonde Red Pearlescent","offer_id":55132396552567,"sku":"3474637207649","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"7 - Blonde","offer_id":55132396585335,"sku":"3474637207021","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"7.1 - Medium Blonde Ash","offer_id":55132396618103,"sku":"3474637266332","price":11.49,"currency_code":"EUR","in_stock":true},{"title":"7.11 - Deep ash blonde","offer_id":57224059486583,"sku":"3474637355319","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"7.13 - Blonde Ash Beige","offer_id":55132396650871,"sku":"3474637207434","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"7.18 - Ash blonde as","offer_id":55132396683639,"sku":"3474637208486","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"7.3 - Golden Blonde","offer_id":57224059519351,"sku":"3474637355197","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"7.32","offer_id":57252159979895,"sku":"3474637266059","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"7.44 - Deep Intense Red Blonde","offer_id":55132396716407,"sku":"3474637208004","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"7.8 - Blonde mother-of-pearl","offer_id":55132396749175,"sku":"3474637207656","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"8 - Light blonde","offer_id":55132396781943,"sku":"3474637207038","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"8.1 - Light ash blonde","offer_id":55132396814711,"sku":"3474637208493","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"8.2 - Light pearl","offer_id":55132396847479,"sku":"3474637208325","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"8.23 - Light Blonde Gold Pearlescent","offer_id":55132396880247,"sku":"3474637207441","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"8.3 - Light Blonde Gold","offer_id":55132396913015,"sku":"3474637208202","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"8.31 - Light Blonde Golden Ash","offer_id":55132396945783,"sku":"3474637207533","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"8.33 - Light golden blonde","offer_id":57224059552119,"sku":"3474637376642","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"8.34 - Light Blonde Gold Copper","offer_id":55132396978551,"sku":"3474637208219","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"8.43 - Light Blonde Copper Gold","offer_id":55132397011319,"sku":"3474637208011","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"9 - Very light blonde","offer_id":55132397044087,"sku":"3474637208622","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"9.13 - Very light ash blonde beige","offer_id":55132397076855,"sku":"3474637207458","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"9.3 - Very light golden blonde","offer_id":57224059584887,"sku":"3474637355272","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"9.82 - Very light blonde mother-of-pearl violet","offer_id":55132397109623,"sku":"3474637207663","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"Clear - Transparent","offer_id":55132397142391,"sku":"3474637208639","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"6.31 - Dark Golden Ash Blonde","offer_id":57353122316663,"sku":"3474637266134","price":11.53,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/loreal-professionnel-loreal-dia-color.451730949.jpg?v=1755912518"},{"product_id":"loreal-dia-light-booster","title":"L'Oreal Dia Light Booster","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal Dia Light Booster\u003c\/strong\u003e is the ultimate product for creating new nuances in your hair color and expanding your color spectrum. This gel-cream texture enhancer, formulated with an acidic pH and without ammonia, will improve the visibility and intensity of reflections and breathe new life into the color, regardless of your current hair color. It also supports the neutralization of unwanted tones and opens the door to all kinds of new fashionable colors. Dia Light respects the hair cuticles and provides incredible shine.\u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003col\u003e\r\n\u003cli\u003e\r\n\u003cp\u003eMix the desired amount of L'Oréal Dia Light Booster with the Dia Light hair dye, according to the instructions on the packaging.\u003c\/p\u003e\r\n\n\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cp\u003eApply the mixture evenly to clean, dry hair.\u003c\/p\u003e\r\n\n\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cp\u003eLeave the hair dye to work for the recommended processing time, usually 20 minutes.\u003c\/p\u003e\r\n\n\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cp\u003eRinse thoroughly and follow with your usual hair care routine.\u003c\/p\u003e\r\n\n\u003c\/li\u003e\r\n\n\u003c\/ol\u003e\r\n\u003cp\u003e\u003cstrong\u003eWhich activator to choose:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDiactivateur 6 vol - for color-treated to very sensitive hair, when you want to achieve a transparent color.\u003c\/li\u003e\r\n\u003cli\u003eDiactivateur 9 vol - for color-treated to sensitive hair for a more intense color.\u003c\/li\u003e\r\n\u003cli\u003eDiactivateur 15 vol - for extra shine and character on natural hair.\u003c\/li\u003e\r\n\n\u003c\/ul\u003e\r\n\u003ch3\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe clear can be used to soften all colors from Dialight. By adding clear, you make the result a bit more transparent. You can also use the clear to give your own hair a beautiful shine. In that case, you mix the clear with the Diactivateur 6 volume.\u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eProcessing time:\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe standard processing time is 20 minutes, and the recommended mixing ratio is 1:1.5.\u003c\/p\u003e\r\n\u003cp\u003eTip: Also check out the other hair coloring products from the \u003ca href=\"\/en\/collections\/dia\"\u003e\u003cstrong\u003eL'Oréal Dia\u003c\/strong\u003e\u003c\/a\u003e line!\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"GOLD BOOSTER","offer_id":55132415197559,"sku":"3474637067281","price":10.45,"currency_code":"EUR","in_stock":false},{"title":"RED BOOSTER","offer_id":55132415230327,"sku":"3474637067311","price":10.45,"currency_code":"EUR","in_stock":false},{"title":"MATTE (GREEN) BOOSTER","offer_id":55132415263095,"sku":"3474637067359","price":10.45,"currency_code":"EUR","in_stock":false},{"title":"VIOLET BOOSTER","offer_id":55132415295863,"sku":"3474637067410","price":10.45,"currency_code":"EUR","in_stock":false},{"title":"ASH BOOSTER","offer_id":55132415328631,"sku":"3474637067434","price":10.45,"currency_code":"EUR","in_stock":false},{"title":"COPPER BOOSTER","offer_id":55132415361399,"sku":"3474637070137","price":10.45,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/loreal-professionnel-loreal-dia-light-booster.438055109.jpg?v=1755912767"},{"product_id":"loreal-dia-light-acidic-gloss-clear","title":"L'Oreal Dia Light Acidic Gloss Clear","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal Professionnel Dia Light Acidic Gloss Clear\u003c\/strong\u003e is a transparent hair dye developed to reduce the intensity of the hair color. With this colorless clear, you can adjust the Dia Light hair dye for a beautiful, but less intense result. This Dia Light Clear Hair Dye is suitable for both bleached and sensitive hair. It is an ideal choice for those who want to create a personalized hair color, because by mixing this clear with other Dia Light hair colors, you can achieve the desired color. In addition to achieving the desired color, the hair will also get a beautiful shine.\u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eKey features:\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eGives the hair up to 2 times more shine.\u003c\/li\u003e\r\n\u003cli\u003eSuitable for sensitive or bleached hair.\u003c\/li\u003e\r\n\u003cli\u003eCan be mixed with Dia Light Hair Dyes.\u003c\/li\u003e\r\n\u003cli\u003eAmmonia-free.\u003c\/li\u003e\r\n\u003cli\u003eSoftens the color of the hair for a subtle look.\u003c\/li\u003e\r\n\n\u003c\/ul\u003e\r\n\u003ch3\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003col\u003e\r\n\u003cli\u003e\r\n\u003cp\u003eMix the desired amount of L'Oréal Professionnel Dia Light Acidic Gloss Clear with the Dia Light hair dye according to the instructions on the packaging.\u003c\/p\u003e\r\n\n\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cp\u003eApply the mixture evenly to clean and dry hair.\u003c\/p\u003e\r\n\n\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cp\u003eLeave the hair dye to work for the recommended processing time, usually 20 minutes.\u003c\/p\u003e\r\n\n\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cp\u003eRinse thoroughly and continue with the desired hair care routine.\u003c\/p\u003e\r\n\n\u003c\/li\u003e\r\n\n\u003c\/ol\u003e\r\n\u003cp\u003eamong others.\u003c\/p\u003e\r\n\u003cp\u003eTip: Also check out the other hair dye products from the \u003ca href=\"\/en\/collections\/dia\"\u003e\u003cstrong\u003eL'Oréal Dia\u003c\/strong\u003e\u003c\/a\u003e line!\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"250ml","offer_id":55132423455095,"sku":"3474637002596","price":36.85,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/loreal-professionnel-loreal-dia-light-acidic-gloss-clear.438054027.jpg?v=1755912742"},{"product_id":"loreal-dia-activateur","title":"L'Oreal Dia Activator","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Dia Activateur\u003c\/strong\u003e is specially designed for use in combination with Diarichesse and Dialight hair colors. This developer is mixed with L'Oreal's semi-permanent hair color products. The Dia Activateur ensures that the color is well absorbed into the hair during the coloring process while simultaneously caring for the hair.\u003c\/p\u003e\r\n\u003ch3\u003eDirections for use:\u003c\/h3\u003e\r\n\u003cp\u003eMix Diarichesse\/Dialight with the Dia Activateur in a ratio of 1 to 1.5.\u003c\/p\u003e\r\n\u003cp\u003eThe Dia Activateur is available in 3 strengths, depending on the desired color intensity:\u003c\/p\u003e\r\n\u003col\u003e\r\n\u003cli\u003e\r\n\u003cp\u003e\u003cstrong\u003eDia Activateur 6 vol:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFor use on natural hair colors.\u003c\/li\u003e\r\n\u003cli\u003eSuitable for application on already colored lengths and ends.\u003c\/li\u003e\r\n\n\u003c\/ul\u003e\r\n\n\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cp\u003e\u003cstrong\u003eDia Activateur 9 vol:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eSuitable for use on colored hair.\u003c\/li\u003e\r\n\u003cli\u003eIdeal for coloring at the same color level.\u003c\/li\u003e\r\n\u003cli\u003eCovers up to 30% of gray hair.\u003c\/li\u003e\r\n\n\u003c\/ul\u003e\r\n\n\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cp\u003e\u003cstrong\u003eDia Activateur 15 vol:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eCovers up to 70% of gray hair.\u003c\/li\u003e\r\n\u003cli\u003eProvides a deeper color intensity.\u003c\/li\u003e\r\n\n\u003c\/ul\u003e\r\n\n\u003c\/li\u003e\r\n\n\u003c\/ol\u003e\r\n\u003cp\u003eTip: Also check out the other hair coloring products from the \u003ca href=\"\/en\/collections\/dia\"\u003e\u003cstrong\u003eL'Oréal Dia\u003c\/strong\u003e\u003c\/a\u003e line!\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"6VOL - 1.8%","offer_id":55132426043767,"sku":"3474630440395","price":13.6,"currency_code":"EUR","in_stock":true},{"title":"9VOL - 2.7%","offer_id":55132426076535,"sku":"3474630440432","price":13.6,"currency_code":"EUR","in_stock":true},{"title":"15VOL - 4.5%","offer_id":55132426109303,"sku":"3474630440470","price":13.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/loreal-professionnel-loreal-dia-activateur.454676209.jpg?v=1755912720"},{"product_id":"loreal-dia-richesse","title":"L'Oreal Dia Richesse","description":"\u003ch2\u003e\u003cstrong\u003eL'Oreal Dia Richesse is being replaced by the new \u003ca href=\"\/en\/products\/loreal-dia-color\"\u003eL'Oreal Dia Color\u003c\/a\u003e!\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eL'Oreal Dia Richesse\u003c\/strong\u003e is the ideal choice for your first hair dye experience. It is perfect for both beginners and for adding character to your natural hair color. With this dye, you can make your hair up to 4 shades darker and cover the first signs of gray hair.\u003c\/p\u003e\n\u003cp\u003eIn your natural hair, the hair cuticles are closed. The alkaline particles in Dia Richesse cause the hair fiber to swell slightly, allowing the color particles to penetrate the cuticles. This allows you to lighten by up to 1.5 shades, cover up to 70% of your gray hair, and create vibrant, intense colors.\u003c\/p\u003e\n\u003ch3\u003eWhich developer should you use?\u003c\/h3\u003e\n\u003ch4\u003eYou have the following developers to choose from:\u003c\/h4\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003eDiactivateur 6 vol: Apply this to a light base, especially on lengths and ends that have been colored before.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003eDiactivateur 9 vol: Use this to maintain the level of color. Apply it on the same day after another treatment, such as a permanent or another chemical treatment, to cover gray hair.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003eDiactivateur 15 vol: This developer covers up to 70% of gray hair and adds more character and intensity, especially to a dark hair color.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWhat is the processing time and mixing ratio?\u003c\/h3\u003e\n\u003cp\u003eThe processing time is 20 minutes and the mixing ratio is 1 part dye to 1.5 parts developer.\u003c\/p\u003e\n\u003cp\u003eTip: Also check out the other hair coloring products from the \u003ca href=\"\/en\/collections\/dia\"\u003e\u003cstrong\u003eL'Oréal Dia\u003c\/strong\u003e\u003c\/a\u003e line!\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"1 - Black","offer_id":55132443607415,"sku":"3474630397552","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"2.10 - Intense Dark Ash Brown","offer_id":55132443640183,"sku":"3474630456426","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"3 - Dark brown","offer_id":55132443672951,"sku":"3474630397699","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"4 - Brown","offer_id":55132443705719,"sku":"3474630397798","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"4.15 - Brown Ash Mahogany","offer_id":55132443738487,"sku":"3474630399099","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"4.20 D - Deep Brown Violet","offer_id":55132443771255,"sku":"3474630399594","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"4.62 D - Deep Beige Brown","offer_id":55132443804023,"sku":"3474630399693","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"4.8 - Brown Mocha","offer_id":55132443836791,"sku":"3474630570146","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"5 - Light brown","offer_id":55132443869559,"sku":"3474630397897","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"5.01 - Light Natural Ash Brown","offer_id":55132443902327,"sku":"3474630478732","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"5.12 - Light Natural Ash Brown","offer_id":55132443935095,"sku":"3474630456723","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"5.13 - Light Natural Beige Brown","offer_id":55132443967863,"sku":"3474630399198","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"5.15 - Light Natural Mahogany Brown","offer_id":55132444000631,"sku":"3474630399396","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"5.3 - Light Golden Blonde","offer_id":55132444033399,"sku":"3474630479074","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"5.31 - Light Golden Beige Blonde","offer_id":55132444066167,"sku":"3474630398597","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"5.32 - Light Golden Iridescent Blonde","offer_id":55132444098935,"sku":"3474630398696","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"5.35 - Light Golden Mahogany Blonde","offer_id":55132444131703,"sku":"3474630442863","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"5.42 - Light Copper Golden Blonde","offer_id":55132444164471,"sku":"3474630479678","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"5.5 - Light Mahogany Brown","offer_id":55132444197239,"sku":"3474630480179","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"5.52 - Light Mahogany Iridescent Blonde","offer_id":55132444230007,"sku":"3474630456822","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"5.60 D - Light Deep Mahogany Blonde","offer_id":55132444262775,"sku":"3474630480278","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"5.8 - Light Mocha Brown","offer_id":55132444295543,"sku":"3474630570245","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"6 - Dark blonde","offer_id":55132444328311,"sku":"3474630397996","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"6.01 - Dark Natural Ash Blonde","offer_id":55132444361079,"sku":"3474630443464","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"6.12 - Dark Natural Ash Iridescent Blonde","offer_id":55132444393847,"sku":"3474630457027","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"6.13 - Dark Natural Ash Beige Blonde","offer_id":55132444426615,"sku":"3474630399495","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"6.23 - Dark Natural Iridescent Blonde","offer_id":55132444459383,"sku":"3474630443068","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"6.3 - Dark Golden Blonde","offer_id":55132444492151,"sku":"3474630478978","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"6.32 - Dark Golden Iridescent Blonde","offer_id":55132444524919,"sku":"3474636219643","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"6.34 - Dark Copper Golden Blonde","offer_id":55132444557687,"sku":"3474630398894","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"6.35 - Dark Golden Mahogany Blonde","offer_id":55132444590455,"sku":"3474630398795","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"6.40 - Dark Copper Gold Blonde","offer_id":55132444623223,"sku":"3474630443662","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"6.45 - Dark Mahogany Blonde","offer_id":55132444655991,"sku":"3474630480377","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"6.64 R - Dark Mahogany Red Blonde","offer_id":55132444688759,"sku":"3474630480476","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"6.8 - Dark Mocha Blonde","offer_id":55132444721527,"sku":"3474630570344","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"7 - Blonde","offer_id":55132444754295,"sku":"3474630398122","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"7.01 - Natural Ash Blonde","offer_id":55132444787063,"sku":"3474630457225","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"7.13 - Natural Beige Blonde","offer_id":55132444819831,"sku":"3474630457355","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"7.23 - Natural Iridescent Blonde","offer_id":55132444852599,"sku":"3474630442368","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"7.30 - Natural Golden Blonde","offer_id":55132444885367,"sku":"3474630398399","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"7.31 - Natural Gold Beige Blonde","offer_id":55132444918135,"sku":"3474630398993","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"7.32 - Natural Gold Iridescent Blonde","offer_id":55132444950903,"sku":"3474630442467","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"7.8 - Blonde Mocha","offer_id":55132444983671,"sku":"3474630570443","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"8 - Light blonde","offer_id":55132445016439,"sku":"3474630398191","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"8.02 - Light Ash Beige Blonde","offer_id":55132445049207,"sku":"3474630457522","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"8.13 - Light Beige Blonde","offer_id":55132445081975,"sku":"3474630479579","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"8.3 - Light Golden Blonde","offer_id":55132445114743,"sku":"3474630479173","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"8.31 - Light Golden Beige Blonde","offer_id":55132445147511,"sku":"3474630398498","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"8.34 - Light Golden Copper Blonde","offer_id":55132445180279,"sku":"3474636219650","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"9 - Very Light Blonde","offer_id":55132445213047,"sku":"3474630478633","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"9.13 - Very Light Beige Blonde","offer_id":55132445245815,"sku":"3474630479470","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"9.02 MS - Very Light Ash Beige Blonde","offer_id":55132445278583,"sku":"3474630549357","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"9.31 - Very Light Golden Beige Blonde","offer_id":55132445311351,"sku":"3474630442665","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"10.12 MS - Ultra Light Ash Beige Blonde","offer_id":55132445344119,"sku":"3474630549456","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"CLEAR - Transparent","offer_id":55132445376887,"sku":"3474630398290","price":8.88,"currency_code":"EUR","in_stock":false},{"title":".11 - Blue Black","offer_id":55132445409655,"sku":"3474636608669","price":8.88,"currency_code":"EUR","in_stock":false},{"title":".26D - Deep Purple Red","offer_id":55132445442423,"sku":"3474636734016","price":8.88,"currency_code":"EUR","in_stock":false},{"title":".24M - Mocha Blonde","offer_id":55132445475191,"sku":"3474636734054","price":8.88,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/loreal-professionnel-loreal-dia-richesse.438058299.webp?v=1755912779"},{"product_id":"loreal-dialight-60ml","title":"L'Oreal Dia Light - 60ml","description":"\u003ch1 data-start=\"197\" data-end=\"237\"\u003eL’Oréal Professionnel Dia Light 60ml\u003c\/h1\u003e\n\u003cp data-start=\"239\" data-end=\"742\"\u003eThe \u003cstrong data-start=\"242\" data-end=\"282\"\u003eL’Oréal Professionnel Dia Light 60ml\u003c\/strong\u003e is a \u003cstrong data-start=\"290\" data-end=\"336\"\u003eprofessional demi-permanent hair colour\u003c\/strong\u003e without ammonia that provides subtle colour refinement, intense shine and a healthy hair structure. The new 60ml formula with \u003cstrong data-start=\"469\" data-end=\"510\"\u003eacid technology and a gel-cream texture\u003c\/strong\u003e is specially developed for sensitive, coloured or lightened hair. Dia Light respects the hair fibre, closes the cuticles and gives a beautiful natural shine with a conditioning effect. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"744\" data-end=\"1107\"\u003eDia Light is ideal for \u003cstrong data-start=\"787\" data-end=\"837\"\u003etoning, neutralising or refreshing the colour\u003c\/strong\u003e of lengths and ends after bleaching or a colour treatment. Thanks to the mild, ammonia-free formula, the colour is particularly gentle on the scalp and hair, while colour pigments penetrate deep into the fibres for long-lasting, shiny results. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"1109\" data-end=\"1137\"\u003eKey features\u003c\/h2\u003e\n\u003cul data-start=\"1138\" data-end=\"1616\"\u003e\n\n\u003cli data-start=\"1138\" data-end=\"1214\"\u003e\n\n\u003cp data-start=\"1140\" data-end=\"1214\"\u003eDemi-permanent hair colour with natural shine and a conditioning effect\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1215\" data-end=\"1271\"\u003e\n\n\u003cp data-start=\"1217\" data-end=\"1271\"\u003eAmmonia-free formula with acid gel-cream technology\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1272\" data-end=\"1346\"\u003e\n\n\u003cp data-start=\"1274\" data-end=\"1346\"\u003eRespects the hair fibre and closes the cuticles for a healthy finish\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1347\" data-end=\"1399\"\u003e\n\n\u003cp data-start=\"1349\" data-end=\"1399\"\u003eIdeal for sensitive, coloured or lightened hair\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1400\" data-end=\"1463\"\u003e\n\n\u003cp data-start=\"1402\" data-end=\"1463\"\u003eRefreshes, neutralises or personalises colour without lift\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1464\" data-end=\"1531\"\u003e\n\n\u003cp data-start=\"1466\" data-end=\"1531\"\u003eSuitable for use after colour, balayage or light colour services\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1532\" data-end=\"1616\"\u003e\n\n\u003cp data-start=\"1534\" data-end=\"1616\"\u003eConditions and hydrates during the colouring process \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1618\" data-end=\"1639\"\u003eHow to use\u003c\/h2\u003e\n\u003cp data-start=\"1640\" data-end=\"1963\"\u003eMix \u003cstrong data-start=\"1645\" data-end=\"1663\"\u003eDia Light 60ml\u003c\/strong\u003e with the corresponding Dia Activateur in a ratio of 1:1.5. Apply the colour cream evenly to dry, unwashed hair. Leave the formula to work for the technically recommended time (depending on the desired effect) and then rinse thoroughly. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"1965\" data-end=\"1979\"\u003eResult\u003c\/h2\u003e\n\u003cul data-start=\"1980\" data-end=\"2203\"\u003e\n\n\u003cli data-start=\"1980\" data-end=\"2037\"\u003e\n\n\u003cp data-start=\"1982\" data-end=\"2037\"\u003eLong-lasting, natural colour tones with a beautiful shine\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"2038\" data-end=\"2095\"\u003e\n\n\u003cp data-start=\"2040\" data-end=\"2095\"\u003eHealthy-looking hair with a smooth, soft texture\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"2096\" data-end=\"2203\"\u003e\n\n\u003cp data-start=\"2098\" data-end=\"2203\"\u003ePerfect for toning, glossing or refreshing between colour services \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2 data-start=\"2205\" data-end=\"2223\"\u003eSpecifications\u003c\/h2\u003e\n\u003cul data-start=\"2224\" data-end=\"2455\"\u003e\n\n\u003cli data-start=\"2224\" data-end=\"2258\"\u003e\n\n\u003cp data-start=\"2226\" data-end=\"2258\"\u003e\u003cstrong data-start=\"2226\" data-end=\"2241\"\u003eColour type:\u003c\/strong\u003e Demi-permanent\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"2259\" data-end=\"2317\"\u003e\n\n\u003cp data-start=\"2261\" data-end=\"2317\"\u003e\u003cstrong data-start=\"2261\" data-end=\"2273\"\u003eFormula:\u003c\/strong\u003e Ammonia-free, acid technology, gel-cream\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"2318\" data-end=\"2373\"\u003e\n\n\u003cp data-start=\"2320\" data-end=\"2373\"\u003e\u003cstrong data-start=\"2320\" data-end=\"2332\"\u003eUse:\u003c\/strong\u003e Professional colouring \u0026amp; colour refresh\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"2374\" data-end=\"2395\"\u003e\n\n\u003cp data-start=\"2376\" data-end=\"2395\"\u003e\u003cstrong data-start=\"2376\" data-end=\"2387\"\u003eContents:\u003c\/strong\u003e 60 ml\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"2396\" data-end=\"2455\"\u003e\n\n\u003cp data-start=\"2398\" data-end=\"2455\"\u003e\u003cstrong data-start=\"2398\" data-end=\"2416\"\u003eSuitable for:\u003c\/strong\u003e Sensitive, coloured and lightened hair\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"CLEAR","offer_id":56513060340087,"sku":"3474637320492","price":9.97,"currency_code":"EUR","in_stock":false},{"title":"4 - Brown","offer_id":56513060372855,"sku":"3474637320485","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"5 - Light brown","offer_id":56513060405623,"sku":"3474637320478","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"5.07 - Light natural matte brown","offer_id":56513060438391,"sku":"3474637321901","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"5.1 - Light ash brown","offer_id":56513060471159,"sku":"3474637322564","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"5.11 - Light Ash Brown","offer_id":56513060503927,"sku":"3474637322649","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"5.12 - Light Ash Pearlescent Brown","offer_id":56513060536695,"sku":"3474637322687","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"5.31 - Light golden ash brown","offer_id":56513060569463,"sku":"3474637321154","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"5.4 - Light coppery brown","offer_id":56513060602231,"sku":"3474637321628","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"5.66 - Light deep red-brown","offer_id":56513060634999,"sku":"3474637321864","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"5.8 - Light mocha brown","offer_id":56513060667767,"sku":"3474637323264","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"6 - Dark blonde","offer_id":56513060700535,"sku":"3474637320461","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"6.1 - Dark ash blonde","offer_id":56513060733303,"sku":"3474637322540","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"6.11 - Dark Ash Blonde","offer_id":56513060766071,"sku":"3474637322625","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"6.13 - Dark ash blonde","offer_id":56513060798839,"sku":"3474637321376","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"6.23 - Dark pearl blonde gold","offer_id":56513060831607,"sku":"3474637321413","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"6.28 - Dark pearl mocha blonde","offer_id":56513060864375,"sku":"3474637322717","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"6.3 - Dark golden blonde","offer_id":56513060897143,"sku":"3474637323059","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"6.34 - Dark golden copper blonde","offer_id":56513060929911,"sku":"3474637323073","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"6.35 - Dark golden mahogany blonde","offer_id":56513060962679,"sku":"3474637323080","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"6.45 - Dark copper mahogany blonde","offer_id":56513060995447,"sku":"3474637321659","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"6.46 - Dark copper red blonde","offer_id":56513061028215,"sku":"3474637321666","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"6.64 - Dark red copper blonde","offer_id":56513061060983,"sku":"3474637321840","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"6.66 - Dark deep red blonde","offer_id":56513061093751,"sku":"3474637321857","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"6.8 - Dark mocha blonde","offer_id":56513061126519,"sku":"3474637323257","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"7 - Blonde","offer_id":56513061159287,"sku":"3474637320454","price":9.97,"currency_code":"EUR","in_stock":false},{"title":"7.01 - Natural ash blonde","offer_id":56513061192055,"sku":"3474637322496","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"7.11 - Deep ash blonde","offer_id":56513061224823,"sku":"3474637322601","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"7.12 - Ash pearl blonde","offer_id":56513061257591,"sku":"3474637322670","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"7.13 - Ash golden blonde","offer_id":56513061290359,"sku":"3474637321369","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"7.18 - Ash mocha blonde","offer_id":56513061323127,"sku":"3474637322786","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"7.23 - Mother-of-pearl golden blonde","offer_id":56513061355895,"sku":"3474637321406","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"7.3 - Golden Blonde","offer_id":56513061388663,"sku":"3474637323042","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"7.31 - Golden ash blonde","offer_id":56513061421431,"sku":"3474637321147","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"7.40 - Intense copper blonde","offer_id":56513061454199,"sku":"3474637325664","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"7.43 - Copper golden blonde","offer_id":56513061486967,"sku":"3474637321642","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"7.8 - Mocha Blonde","offer_id":56513061519735,"sku":"3474637323240","price":9.97,"currency_code":"EUR","in_stock":false},{"title":"8 - Light blonde","offer_id":56513061552503,"sku":"3474637320447","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"8.1 - Light ash blonde","offer_id":56513061585271,"sku":"3474637322533","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"8.11 - Light Ash Blonde Milkshake","offer_id":56513061618039,"sku":"3474637322595","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"8.18 - Light ash mokkablond milkshake","offer_id":56513061650807,"sku":"3474637322748","price":9.97,"currency_code":"EUR","in_stock":false},{"title":"8.21 - Light pearlescent ash blonde milkshake","offer_id":56513061683575,"sku":"3474637322656","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"8.23 - Light pearlescent golden blonde","offer_id":56513061716343,"sku":"3474637321390","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"8.24 - Mother-of-pearl copper blonde","offer_id":56513061749111,"sku":"3474637321741","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"8.28 - Light pearlescent mokkablond milkshake","offer_id":56513061781879,"sku":"3474637322694","price":9.97,"currency_code":"EUR","in_stock":false},{"title":"8.3 - Light golden blonde","offer_id":56513061814647,"sku":"3474637323035","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"8.34 - Light golden coppery blonde","offer_id":56513061847415,"sku":"3474637323066","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"8.43 - Light coppery golden blonde","offer_id":56513061880183,"sku":"3474637321635","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"9 - Very light blonde","offer_id":56513061912951,"sku":"3474637320430","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"9.01 - Very light natural ash blonde milkshake","offer_id":56513061945719,"sku":"3474637320690","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"9.02 - Very light natural pearl blonde milkshake","offer_id":56513061978487,"sku":"3474637320164","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"9.03 - Very light natural golden blonde milkshake","offer_id":56513062011255,"sku":"3474637323011","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"9.1 - Very light ash blonde milkshake","offer_id":56513062044023,"sku":"3474637322519","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"9.11 - Very light ash blonde milkshake","offer_id":56513062076791,"sku":"3474637320706","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"9.12 - Very light ash pearl blonde milkshake","offer_id":56513062109559,"sku":"3474637320720","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"9.13 - Very light ash golden blonde","offer_id":56513062142327,"sku":"3474637320041","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"9.18 - Very light ash mocha blonde milkshake","offer_id":56513062175095,"sku":"3474637322724","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"9.2 - Very light pearl blonde","offer_id":56513062207863,"sku":"3474637322632","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"9.21 - Very Light Pearlescent Ash Blonde Milkshake","offer_id":56513062240631,"sku":"3474637320188","price":9.97,"currency_code":"EUR","in_stock":false},{"title":"9.3 - Very light golden blonde","offer_id":56513062273399,"sku":"3474637323028","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"9.31 - Very light golden ash blonde","offer_id":56513062306167,"sku":"3474637321130","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"9.82 - Very Light Pearlescent Mocha Blonde","offer_id":56513062338935,"sku":"3474637323288","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"10.01 - 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Super light mother-of-pearl golden blonde milkshake","offer_id":56513062601079,"sku":"3474637321383","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"10.24 - Super Light Pearlescent Copper Blonde","offer_id":56513062633847,"sku":"3474637321734","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"10.32 - Super light gold pearl mother-of-pearl blonde milkshake","offer_id":56513062666615,"sku":"3474637321161","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"10.82 - Super Light Mother-of-Pearl Mocha Blonde","offer_id":56513062699383,"sku":"3474637323271","price":9.97,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/loreal-dia-light-60ml-clear-6523276.webp?v=1768175848"},{"product_id":"l-oreal-dia-light-booster-60ml","title":"L’Oreal Dia Light Booster - 60ml","description":"\u003ch1 data-start=\"186\" data-end=\"229\"\u003eL’Oréal Professionnel Dia Light Booster\u003c\/h1\u003e\n\u003cp data-start=\"231\" data-end=\"646\"\u003eThe L’Oréal Professionnel \u003cstrong data-start=\"256\" data-end=\"277\"\u003eDia Light Booster\u003c\/strong\u003e is a powerful intensifier designed to enhance, personalize, or deepen the color of the renowned \u003cstrong data-start=\"351\" data-end=\"393\"\u003eDia Light demi-permanent hair color\u003c\/strong\u003e. This booster format gives color professionals extra flexibility to adjust the intensity of color pigments for a more pronounced or deeper color experience, without damaging the hair.\u003c\/p\u003e\n\u003cp data-start=\"648\" data-end=\"909\"\u003eThe Booster combines optimally with Dia Light shades and preserves the shine, softness, and health of the hair cuticles thanks to the \u003cstrong data-start=\"776\" data-end=\"801\"\u003eammonia-free formula\u003c\/strong\u003e and the \u003cstrong data-start=\"808\" data-end=\"828\"\u003eacidic technology\u003c\/strong\u003e. Perfect for toning, glossing, or intensifying an existing color service.\u003c\/p\u003e\n\u003ch2 data-start=\"911\" data-end=\"939\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"940\" data-end=\"1287\"\u003e\n\n\u003cli data-start=\"940\" data-end=\"1018\"\u003e\n\n\u003cp data-start=\"942\" data-end=\"1018\"\u003eSpecial intensifier\/booster for L’Oréal Professionnel Dia Light color\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1019\" data-end=\"1075\"\u003e\n\n\u003cp data-start=\"1021\" data-end=\"1075\"\u003eEnhances or deepens color pigments without ammonia\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1076\" data-end=\"1116\"\u003e\n\n\u003cp data-start=\"1078\" data-end=\"1116\"\u003eCompatible with all Dia Light shades\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1117\" data-end=\"1163\"\u003e\n\n\u003cp data-start=\"1119\" data-end=\"1163\"\u003ePreserves natural shine and hair structure\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1164\" data-end=\"1234\"\u003e\n\n\u003cp data-start=\"1166\" data-end=\"1234\"\u003eGives color professionals more creative control and personalization\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1235\" data-end=\"1287\"\u003e\n\n\u003cp data-start=\"1237\" data-end=\"1287\"\u003eNourishing formula that respects the hair fiber\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1289\" data-end=\"1310\"\u003eHow to Use\u003c\/h2\u003e\n\u003cp data-start=\"1311\" data-end=\"1639\"\u003eMix the Dia Light Booster with the chosen \u003cstrong data-start=\"1352\" data-end=\"1374\"\u003eDia Light color\u003c\/strong\u003e in the desired ratio to increase or personalize color intensity. Follow the technical guidelines for Dia Light mixing ratios and processing times. Apply the color mix to dry, unwashed hair and rinse thoroughly after the processing time.\u003c\/p\u003e\n\u003ch2 data-start=\"1641\" data-end=\"1655\"\u003eResult\u003c\/h2\u003e\n\u003cul data-start=\"1656\" data-end=\"1859\"\u003e\n\n\u003cli data-start=\"1656\" data-end=\"1696\"\u003e\n\n\u003cp data-start=\"1658\" data-end=\"1696\"\u003eIncreased color intensity and depth\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1697\" data-end=\"1753\"\u003e\n\n\u003cp data-start=\"1699\" data-end=\"1753\"\u003eNatural shine and an even color finish\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1754\" data-end=\"1790\"\u003e\n\n\u003cp data-start=\"1756\" data-end=\"1790\"\u003eNourished and healthy-looking hair\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1791\" data-end=\"1859\"\u003e\n\n\u003cp data-start=\"1793\" data-end=\"1859\"\u003eIdeal for refining toning or achieving specific effects\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1861\" data-end=\"1879\"\u003eSpecifications\u003c\/h2\u003e\n\u003cul data-start=\"1880\" data-end=\"2124\"\u003e\n\n\u003cli data-start=\"1880\" data-end=\"1928\"\u003e\n\n\u003cp data-start=\"1882\" data-end=\"1928\"\u003e\u003cstrong data-start=\"1882\" data-end=\"1899\"\u003eProduct type:\u003c\/strong\u003e Color booster \/ intensifier\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1929\" data-end=\"1976\"\u003e\n\n\u003cp data-start=\"1931\" data-end=\"1976\"\u003e\u003cstrong data-start=\"1931\" data-end=\"1943\"\u003eFormula:\u003c\/strong\u003e Ammonia-free, acidic technology\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1977\" data-end=\"2058\"\u003e\n\n\u003cp data-start=\"1979\" data-end=\"2058\"\u003e\u003cstrong data-start=\"1979\" data-end=\"1997\"\u003eSuitable for:\u003c\/strong\u003e Use in combination with Dia Light demi-permanent shades\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"2059\" data-end=\"2124\"\u003e\n\n\u003cp data-start=\"2061\" data-end=\"2124\"\u003e\u003cstrong data-start=\"2061\" data-end=\"2073\"\u003eUse:\u003c\/strong\u003e Professional color enhancement and personalization\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Blue","offer_id":56513185120631,"sku":"3474637320843","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"Green","offer_id":56513185153399,"sku":"3474637320881","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"Orange","offer_id":56513185186167,"sku":"3474637320928","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"Red","offer_id":56513185218935,"sku":"3474637320966","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"Violet","offer_id":56513185251703,"sku":"3474637320805","price":9.97,"currency_code":"EUR","in_stock":true},{"title":"Yellow","offer_id":56513185284471,"sku":"3474637321000","price":9.97,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/loreal-dia-light-booster-60ml-blauw-2328921.jpg?v=1768175852"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/collections\/dia-8226379.webp?v=1755775724","url":"https:\/\/hairwebshop.com\/en\/collections\/dia.oembed","provider":"Hairwebshop","version":"1.0","type":"link"}