{"title":"Defy Damage","description":"\u003ch2\u003eJoico Defy Damage — Protect your hair from within\u003c\/h2\u003e\u003cp\u003eDaily styling, coloring, and exposure to heat and UV rays damage the molecular bonds in your hair. Joico Defy Damage addresses exactly this issue: protecting and strengthening the bonds responsible for your hair's strength, elasticity, and shine. With patented bond-building technology, the hair bonds are strengthened before damage can occur.\u003c\/p\u003e\u003cp\u003eThe Defy Damage line contains an innovative ingredient complex that structurally protects the hair structure. This is unique: most hair care products treat the hair superficially, but Defy Damage goes further by working from within. The result is noticeably stronger, shinier, and more resilient hair.\u003c\/p\u003e\u003ch3\u003eWho is Defy Damage for?\u003c\/h3\u003e\u003cp\u003eDefy Damage is ideal for anyone who regularly chemically treats, bleaches, colors, or intensively styles their hair with heat tools. The line is also excellent as a preventive treatment to prevent future damage.\u003c\/p\u003e","products":[{"product_id":"joico-defy-damage-protective-shampoo","title":"Joico Defy Damage Protective Shampoo","description":"\u003ch1\u003eJoico Defy Damage Protective Shampoo\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cb\u003eJoico Defy Damage Protective Shampoo\u003c\/b\u003e is a protective shampoo that protects hair at the molecular level. The formula strengthens hair bonds from within while protecting hair color from fading. Daily stress from heat, UV rays, and chemical treatments damages hair bonds — Defy Damage proactively combats this and leaves hair noticeably stronger and shinier with every use.\u003c\/p\u003e\n\n\u003cp\u003eThe shampoo cleanses gently and effectively while the SmartRelease Technology continuously releases Rosehip Oil, Keratin, and Arginine. Suitable for all hair types and particularly valuable for color-treated hair that needs protection.\u003c\/p\u003e\n\n\u003ch2\u003eDirections\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and massage thoroughly. Leave on briefly and rinse thoroughly. Use daily or as often as desired.\u003c\/p\u003e\n\n\u003cb\u003eDisclaimer\u003c\/b\u003e\u003cbr\u003e\nIngredients, composition, and packaging may change at any time. Please refer to the packaging for the most up-to-date information.","brand":"Joico","offers":[{"title":"300ml","offer_id":57157854200183,"sku":"0074469509237","price":15.95,"currency_code":"EUR","in_stock":false},{"title":"1000ml","offer_id":57157854232951,"sku":"0074469509213","price":37.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/joico-defy-damage-protective-shampoo-300ml-8566701.webp?v=1781341579"},{"product_id":"joico-defy-damage-protective-conditioner","title":"Joico Defy Damage Protective Conditioner","description":"\u003ch1\u003eJoico Defy Damage Protective Conditioner\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cb\u003eJoico Defy Damage Protective Conditioner\u003c\/b\u003e strengthens and protects hair from damage caused by heat, UV rays, and chemical treatments. The conditioner repairs hair bonds after every wash and seals the hair cuticle gently but effectively, making the hair smoother, shinier, and more resilient. In addition to repairing the structure, the formula actively protects the hair color from fading.\u003c\/p\u003e\n\n\u003cp\u003eUse the conditioner daily with the Defy Damage Protective Shampoo for optimal protection and color retention. The SmartRelease Technology continuously releases Rosehip Oil, Keratin, and Arginine for ongoing care.\u003c\/p\u003e\n\n\u003ch2\u003eDirections\u003c\/h2\u003e\n\u003cp\u003eAfter washing, apply to towel-dried hair from mid-lengths to ends. Leave on for 1 to 2 minutes and rinse thoroughly.\u003c\/p\u003e\n\n\u003cb\u003eDisclaimer\u003c\/b\u003e\u003cbr\u003e\nIngredients, composition, and packaging are subject to change. Please refer to the packaging for the most up-to-date information.","brand":"Joico","offers":[{"title":"250ml","offer_id":57157854527863,"sku":"0074469509169","price":15.95,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":57157854560631,"sku":"0074469509145","price":37.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/joico-defy-damage-protective-conditioner-250ml-9317078.webp?v=1781341579"},{"product_id":"joico-defy-damage-protective-masque","title":"Joico Defy Damage Protective Masque","description":"\u003ch1\u003eJoico Defy Damage Protective Masque\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cb\u003eJoico Defy Damage Protective Masque\u003c\/b\u003e is an intensively repairing hair mask that repairs hair bonds and protects hair color in a single treatment. The rich formula is designed for hair that is regularly chemically treated, dyed, or exposed to heat—situations in which the molecular hair bonds are under stress. After use, hair is noticeably stronger and shinier, and the color stays vibrant longer.\u003c\/p\u003e\n\n\u003cp\u003eThe masque contains the bond-building technology of the Defy Damage line combined with SmartRelease Technology for the continuous release of Rosehip Oil, Keratin, and Arginine. Use 1 to 2 times a week as a conditioner replacement for an intensive treatment.\u003c\/p\u003e\n\n\u003ch2\u003eDirections\u003c\/h2\u003e\n\u003cp\u003eApply to towel-dried hair after shampooing. Distribute evenly from mid-lengths to ends and leave on for 3 to 5 minutes. Rinse thoroughly with lukewarm water.\u003c\/p\u003e\n\n\u003cb\u003eDisclaimer\u003c\/b\u003e\u003cbr\u003e\nIngredients, composition, and packaging are subject to change. See the packaging for current information.","brand":"Joico","offers":[{"title":"50ml","offer_id":57157854822775,"sku":"0074469509190","price":8.95,"currency_code":"EUR","in_stock":true},{"title":"150ml","offer_id":57157854855543,"sku":"0074469509176","price":16.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/joico-defy-damage-protective-masque-50ml-6482397.webp?v=1781341578"},{"product_id":"joico-defy-damage-protective-shield","title":"Joico Defy Damage Protective Shield","description":"\u003ch1\u003eJoico Defy Damage Protective Shield\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cb\u003eJoico Defy Damage Protective Shield\u003c\/b\u003e is a leave-in protective spray that gives hair an invisible protective layer before styling. The formula protects against the heat of flat irons, hair dryers, and curling irons up to 232°C, while also blocking UV rays and warding off environmental influences. The hair feels lighter, smoother, and shinier, without becoming greasy or heavy.\u003c\/p\u003e\n\n\u003cp\u003eProtective Shield is an essential part of the Defy Damage routine for anyone who uses heat tools daily or wants to give their hair color extra protection. The lightweight spray is suitable for all hair types and blends seamlessly into the daily styling routine.\u003c\/p\u003e\n\n\u003ch2\u003eUsage\u003c\/h2\u003e\n\u003cp\u003eSpray on towel-dried or dry hair before styling. Do not rinse out. If necessary, distribute through the hair with your hands.\u003c\/p\u003e\n\n\u003cb\u003eDisclaimer\u003c\/b\u003e\u003cbr\u003e\nIngredients, composition, and packaging may change at any time. Please refer to the packaging for current information.","brand":"Joico","offers":[{"title":"50ml","offer_id":57157854888311,"sku":"0074469509534","price":8.95,"currency_code":"EUR","in_stock":false},{"title":"100ml","offer_id":57157854921079,"sku":"0074469509527","price":17.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/joico-defy-damage-protective-shield-50ml-7172445.webp?v=1781341580"},{"product_id":"joico-defy-damage-detox-shampoo","title":"Joico Defy Damage Detox Shampoo","description":"\u003ch1\u003eJoico Defy Damage Detox Shampoo\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cb\u003eJoico Defy Damage Detox Shampoo\u003c\/b\u003e is a deep treatment in shampoo form that thoroughly detoxifies and cleanses the hair. The formula removes built-up deposits of minerals, product residue, and environmental pollutants that weaken the hair bonds and make the hair dull and heavy. At the same time, the hair bonds are actively repaired and strengthened, so the hair looks fresher, lighter, and shinier after use.\u003c\/p\u003e\n\n\u003cp\u003eDetox Shampoo is ideal as a weekly deep cleanse alongside the regular Defy Damage Protective Shampoo. Perfect for hair with built-up product residue, hair that is washed in hard water, or hair that is styled intensively.\u003c\/p\u003e\n\n\u003ch2\u003eUsage\u003c\/h2\u003e\n\u003cp\u003eUse 1 to 2 times a week as a replacement for the daily shampoo. Apply to wet hair, massage in well, and leave to work for 1 to 2 minutes. Rinse thoroughly.\u003c\/p\u003e\n\n\u003cb\u003eDisclaimer\u003c\/b\u003e\u003cbr\u003e\nIngredients, composition, and packaging may change at any time. Please refer to the packaging for current information.","brand":"Joico","offers":[{"title":"300ml","offer_id":57157854986615,"sku":"0074469562126","price":17.95,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":57157855019383,"sku":"0074469562065","price":39.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/joico-defy-damage-detox-shampoo-300ml-1153702.jpg?v=1781341578"},{"product_id":"joico-defy-damage-sleepover-nourishing-treatment","title":"Joico Defy Damage Sleepover Nourishing Treatment","description":"\u003ch1\u003eJoico Defy Damage Sleepover Nourishing Treatment 100ml\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cb\u003eJoico Defy Damage Sleepover Nourishing Treatment\u003c\/b\u003e is an overnight hair treatment that repairs and nourishes the hair throughout the night. While you sleep, the active ingredients work deep into the hair shaft and repair the molecular hair bonds damaged by daily styling, chemical treatments, and external influences. You wake up with hair that feels softer, shinier, and stronger than when you went to bed.\u003c\/p\u003e\n\n\u003cp\u003eThe treatment contains the bond-building technology of the Defy Damage line and is enriched with nourishing oils that intensely hydrate the hair without making it sticky on the pillow. Ideal to use 1 to 2 times a week as part of your evening routine.\u003c\/p\u003e\n\n\u003ch2\u003eUsage\u003c\/h2\u003e\n\u003cp\u003eIn the evening before bedtime, apply a small amount to dry or slightly damp hair. Distribute from the mid-lengths to the ends. Do not rinse out. Wash out normally the next morning.\u003c\/p\u003e\n\n\u003cb\u003eDisclaimer\u003c\/b\u003e\u003cbr\u003e\nIngredients, composition, and packaging may change at any time. Please refer to the packaging for current information.","brand":"Joico","offers":[{"title":"100ml","offer_id":57157855052151,"sku":"0074469519656","price":18.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/joico-defy-damage-sleepover-nourishing-treatment-100ml-1206309.webp?v=1781341579"},{"product_id":"joico-defy-damage-invincible-bond-protect-spray","title":"Joico Defy Damage Invincible Bond Protect Spray","description":"\u003ch1\u003eJoico Defy Damage Invincible Bond Protect Spray 180ml\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cb\u003eJoico Defy Damage Invincible Bond Protect Spray\u003c\/b\u003e is a powerful anti-frizz and bond-building spray that protects, strengthens and smooths hair in one step. The formula contains the bond-building technology from the Defy Damage line that strengthens the hair bonds from within, while protecting the surface of the hair against moisture, frizz and external influences. The result is smooth, shiny and resilient hair that remains protected all day long.\u003c\/p\u003e\n\n\u003cp\u003eThe spray is lightweight, non-sticky and suitable for all hair types. Use it as a finish after styling or as protection throughout the day on dry hair.\u003c\/p\u003e\n\n\u003ch2\u003eDirections\u003c\/h2\u003e\n\u003cp\u003eSpray onto dry or styled hair from a distance of 30 cm. Distribute with hands if necessary. Do not rinse out.\u003c\/p\u003e\n\n\u003cb\u003eDisclaimer\u003c\/b\u003e\u003cbr\u003e\nIngredients, composition and packaging may change at any time. Please refer to the packaging for current information.","brand":"Joico","offers":[{"title":"180ml","offer_id":57157855084919,"sku":"0074469520423","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/joico-defy-damage-invincible-bond-protect-spray-180ml-7513355.jpg?v=1781341576"},{"product_id":"joico-defy-damage-in-a-flash","title":"Joico Defy Damage In A Flash","description":"\u003ch1\u003eJoico Defy Damage In A Flash 200ml\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cb\u003eJoico Defy Damage In A Flash\u003c\/b\u003e is a fast-acting bond-building spray that strengthens hair bonds in just 7 seconds. The formula is ideal for anyone who wants to quickly add protection before styling or as an immediate emergency treatment for brittle, damaged hair. With a single spray, the hair immediately becomes stronger and more resistant to breakage and heat damage.\u003c\/p\u003e\n\n\u003cp\u003eIn A Flash works particularly well on hair with extensions and is a convenient addition to any hair care routine. Lightweight, absorbs quickly and leaves no sticky residue.\u003c\/p\u003e\n\n\u003ch2\u003eDirections\u003c\/h2\u003e\n\u003cp\u003eSpray onto dry or towel-dried hair before styling. Leave to absorb for 7 seconds. Do not rinse out.\u003c\/p\u003e\n\n\u003cb\u003eDisclaimer\u003c\/b\u003e\u003cbr\u003e\nIngredients, composition and packaging may change at any time. Please refer to the packaging for the most up-to-date information.","brand":"Joico","offers":[{"title":"200ml","offer_id":57157857182071,"sku":"0074469562355","price":22.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/joico-defy-damage-in-a-flash-200ml-4302495.webp?v=1781341575"},{"product_id":"joico-defy-damage-kbond20-power-masque","title":"Joico Defy Damage KBond20 Power Masque","description":"\u003ch1\u003eJoico Defy Damage KBond20 Power Masque\u003c\/h1\u003e\n\n\u003cp\u003eThe \u003cb\u003eJoico Defy Damage KBond20 Power Masque\u003c\/b\u003e is the most intensive bond-building treatment in the Defy Damage line. The formula contains the KBond20 complex, a powerful combination of K-PAK keratin technology, amino acids, and antioxidant-rich moringa seed oil, which strengthens hair bonds at the molecular level. This mask is designed for hair that needs intensive repair treatment after harsh chemical processes, bleaching, or prolonged heat damage.\u003c\/p\u003e\n\n\u003cp\u003eUse the KBond20 Power Masque 1 to 2 times a week as an intensive salon-worthy treatment at home. The hair is noticeably stronger, smoother, and shinier after use. Available in 150ml for home use and 500ml for more frequent or professional use.\u003c\/p\u003e\n\n\u003ch2\u003eUsage\u003c\/h2\u003e\n\u003cp\u003eApply to towel-dried hair after washing. Distribute from mid-lengths to ends and leave on for 5 minutes. Rinse thoroughly.\u003c\/p\u003e\n\n\u003cb\u003eDisclaimer\u003c\/b\u003e\u003cbr\u003e\nIngredients, composition, and packaging may change at any time. Please refer to the packaging for current information.","brand":"Joico","offers":[{"title":"150ml","offer_id":57157857247607,"sku":"0074469562430","price":24.5,"currency_code":"EUR","in_stock":false},{"title":"500ml","offer_id":57157857280375,"sku":"0074469568043","price":49.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/joico-defy-damage-kbond20-power-masque-150ml-7640412.webp?v=1781341576"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/collections\/defy-damage-3563184.jpg?v=1780994424","url":"https:\/\/hairwebshop.com\/en\/collections\/joico-defy-damage.oembed","provider":"Hairwebshop","version":"1.0","type":"link"}