{"title":"La Riche","description":"\u003cp\u003e\u003cstrong\u003eLa Riche Directions\u003c\/strong\u003e is a \u003cstrong\u003estandout brand\u003c\/strong\u003e in the \u003cstrong\u003ehair colour industry\u003c\/strong\u003e, known for its \u003cstrong\u003evibrant, bold colours\u003c\/strong\u003e and the \u003cstrong\u003ecreative possibilities\u003c\/strong\u003e it offers for expressing \u003cstrong\u003eindividuality\u003c\/strong\u003e. The brand offers a wide range of \u003cstrong\u003esemi-permanent hair colours\u003c\/strong\u003e that are perfect for anyone who wants to change their hair colour with \u003cstrong\u003ebright, bold shades\u003c\/strong\u003e such as \u003cstrong\u003eneon, pastel\u003c\/strong\u003e and \u003cstrong\u003evibrant primary colours\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eLa Riche Directions is known for its \u003cstrong\u003epowerful, long-lasting colours\u003c\/strong\u003e that \u003cstrong\u003econdition\u003c\/strong\u003e and \u003cstrong\u003estrengthen\u003c\/strong\u003e the hair without damaging its natural structure. The brand is a favourite among those looking for \u003cstrong\u003ecreative colouring\u003c\/strong\u003e and \u003cstrong\u003eunique hair designs\u003c\/strong\u003e. With its \u003cstrong\u003esafe, vegan formulas\u003c\/strong\u003e and \u003cstrong\u003eexcellent colour retention\u003c\/strong\u003e, La Riche has positioned itself as a leader in the field of \u003cstrong\u003etrendsetting hair colours\u003c\/strong\u003e for both \u003cstrong\u003eprofessionals\u003c\/strong\u003e and \u003cstrong\u003ehome users\u003c\/strong\u003e.\u003c\/p\u003e","products":[{"product_id":"la-riche-directions-antique-mauve","title":"La Riche Directions - Antique Mauve","description":"\u003cp\u003eLa Riche Directions Antique Mauve is a semi-permanent hair dye in a muted dusty pink purple, soft and slightly vintage. A subtle pastel that doesn't quickly fall out of fashion. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Antique Mauve without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eAntique Mauve shade: a muted dusty pink purple, soft and slightly vintage\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThis shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the color mixes with the yellow undertone and you get a different result than on the pot. On darker hair you will see very little of it. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the color with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Antique Mauve with Lilac for a lighter lilac, or with Stormy Grey for a greyish mauve. If you want a lighter, pastel version of Antique Mauve, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Antique Mauve\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and instructions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55108165599607,"sku":"5034843001820","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-antique-mauve-100ml-9802531.jpg?v=1792796228"},{"product_id":"la-riche-directions-ultra-violet","title":"La Riche Directions - Ultra Violet","description":"\u003cp\u003eLa Riche Directions Ultra Violet is a semi-permanent hair dye in an intense blue-purple shade. Bold and vibrant, with a distinctly blue tint. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Ultra Violet without being stuck with it for months. The 100 ml pot can be resealed, so you can store any leftover product for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eUltra Violet shade: an intense blue-purple\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eFree from ammonia and peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base leaves your hair feeling soft\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair is it suitable for?\u003c\/h2\u003e\n\u003cp\u003eThe best results can be achieved on light blonde or bleached hair. The lighter your hair, the brighter the colour. On dark blonde hair, you will mainly see a tint, while on brown or black hair, the colour will be barely visible. If you want the colour on darker hair, you will need to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply a little petroleum jelly to your hairline, ears and neck to prevent the colour from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003eWear gloves and distribute the cream evenly from roots to ends. A dye brush can help with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will produce a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water runs clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test on a small section of hair first to see exactly what colour you will get.\u003c\/p\u003e\n\u003ch2\u003eHow to make the colour last longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild, sulphate-free shampoo, and do not wash it more often than necessary. A dollop of the colour mixed into your conditioner acts as a colour mask and keeps the shade looking fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Ultra Violet with Neon Blue for a bluer purple, or with Violet for a warmer purple. If you want a lighter, pastel version of Ultra Violet, mix a little into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Ultra Violet\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you are unsure about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always check the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132421095799,"sku":"5034843001783","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-ultra-violet-100ml-1600103.jpg?v=1792794981"},{"product_id":"la-riche-directions-fluorescent-orange","title":"La Riche Directions - Fluorescent Orange","description":"\u003cp\u003eLa Riche Directions Fluorescent Orange is a semi-permanent hair dye in a fluorescent orange that glows under blacklight. Bright during the day, even more striking under UV light. The color glows brightly under UV light or blacklight. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This way you can try Fluorescent Orange without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eFluorescent Orange shade: a fluorescent orange that glows under blacklight\u003c\/li\u003e\n\n\u003cli\u003eGlows under UV light and blacklight\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThis shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the color mixes with the yellow undertone and you will get a different result than on the pot. On darker hair, you will see very little of it. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears, and neck so the color doesn't stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the color with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Fluorescent Orange with Fluorescent Yellow for a lighter neon orange, or with Mandarin for a fuller orange. If you want a lighter, pastel version of Fluorescent Orange, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Fluorescent Orange\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging, and usage instructions may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132421357943,"sku":"5034843001868","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-fluorescent-orange-100ml-5108996.jpg?v=1792794980"},{"product_id":"la-riche-directions-deep-purple","title":"La Riche Directions - Deep Purple","description":"\u003cp\u003eLa Riche Directions Deep Purple is a semi-permanent hair dye in a rich, dark purple. Deep and full, it is also visible on hair that is not completely light as a purple glow. You do not need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia and no peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Deep Purple without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eMain features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eDeep Purple shade: a rich, dark purple\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eWithout ammonia and peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThe color is most pronounced on light blonde or bleached hair. Because it is a dark shade, you will also see a beautiful shine of the color on dark blonde or light brown hair. On very dark hair, it remains a subtle glow. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears, and neck so that the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful longer\u003c\/h2\u003e\n\u003cp\u003eDark shades usually last a bit longer. Wash with lukewarm to cool water and a mild shampoo, then the color will stay beautiful. You can touch it up whenever you want, because there is no peroxide in it.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Deep Purple with Violet for a brighter purple, or with Midnight Blue for a blue-black purple. If you want a lighter, pastel version of Deep Purple, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Deep Purple\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde to dark blonde hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and usage instructions may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132421554551,"sku":"5034843001790","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-deep-purple-100ml-7672330.jpg?v=1792794978"},{"product_id":"la-riche-directions-vermillion-red","title":"La Riche Directions - Vermillion Red","description":"\u003cp\u003eLa Riche Directions Vermillion Red is a semi-permanent hair dye in a bright, warm vermilion red with an orange tint. A radiant red that looks warm. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Vermillion Red without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eVermillion Red shade: a bright, warm vermilion red with an orange tint\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eYou get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair you will mainly see a glow, on brown or black hair the color is barely visible. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel dry.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the tint fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Vermillion Red with Pillarbox Red for a more classic red, or with Poppy Red for a warmer poppy red. If you want a lighter, pastel version of Vermillion Red, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Vermillion Red\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and instructions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132421751159,"sku":"5034843001271","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-vermillion-red-100ml-8196428.jpg?v=1792794978"},{"product_id":"la-riche-directions-spring-green","title":"La Riche Directions - Spring Green","description":"\u003cp\u003eLa Riche Directions Spring Green is a semi-permanent hair dye in a fresh spring green, bright and light shade. A cheerful green that looks great on light blonde hair. You don't need developer: the cream can be applied directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This allows you to try Spring Green without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eSpring Green shade: a fresh spring green, bright and light\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eYou will get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair you will mainly see a tint, on brown or black hair the color is barely visible. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you will get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the shade fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Spring Green with Alpine Green for a darker emerald, or with Sunflower for a yellower lime. If you want a lighter, pastel version of Spring Green, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Spring Green\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132423094647,"sku":"5034843001219","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-spring-green-100ml-5461482.jpg?v=1792794977"},{"product_id":"la-riche-directions-poppy-red","title":"La Riche Directions - Poppy Red","description":"\u003cp\u003eLa Riche Directions Poppy Red is a semi-permanent hair dye in a warm poppy red with an orange tint. A vibrant red with a sunny, warm side. You don't need developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Poppy Red without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003ePoppy Red shade: a warm poppy red with an orange tint\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eYou get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair you will mainly see a glow, on brown or black hair the color is barely visible. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the tint fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Poppy Red with Pillarbox Red for a more classic red, or with Mandarin for a more orange red. If you want a lighter, pastel version of Poppy Red, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Poppy Red\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and usage instructions may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132423422327,"sku":"5034843001073","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-poppy-red-100ml-8575155.jpg?v=1792794977"},{"product_id":"la-riche-directions-midnight-blue","title":"La Riche Directions - Midnight Blue","description":"\u003cp\u003eLa Riche Directions Midnight Blue is a semi-permanent hair dye in a very dark midnight blue, almost navy. Even on dark blonde hair, you will see a blue sheen. You do not need a developer: the cream can be applied directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This allows you to try Midnight Blue without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eMidnight Blue shade: a very dark midnight blue, almost navy\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThe color is most pronounced on light blonde or bleached hair. Because it is a dark shade, you will also see a beautiful sheen of color on dark blonde or light brown hair. On very dark hair, it remains a subtle glow. If you want the color on darker hair, you will need to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and pat it dry with a towel.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears, and neck to prevent the color from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will give a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you will get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eDarker shades usually last a bit longer. Wash with lukewarm to cool water and a mild shampoo to keep the color looking its best. You can touch it up whenever you like, because it contains no peroxide.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Midnight Blue with Denim Blue for a lighter denim blue, or with Ebony for a blue-black. If you want a lighter, pastel version of Midnight Blue, mix a little into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Midnight Blue\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde to dark blonde hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging, and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132425814391,"sku":"5034843001257","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-midnight-blue-100ml-1300029.jpg?v=1792794977"},{"product_id":"la-riche-directions-flamingo-pink","title":"La Riche Directions - Flamingo Pink","description":"\u003cp\u003eLa Riche Directions Flamingo Pink is a semi-permanent hair dye in a bright pink shade with a cool, almost neon look. One of the brightest pink shades in the range. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Flamingo Pink without being stuck with it for months. The 100 ml pot is resealable, so you can store any leftovers for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eFlamingo Pink shade: a bright pink shade with a cool, almost neon look\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair it works on\u003c\/h2\u003e\n\u003cp\u003eYou will get the best results on light blonde or bleached hair. The lighter your hair, the brighter the colour. On dark blonde hair, you will mainly see a tint, while on brown or black hair, the colour is barely visible. If you want the colour on darker hair, you will need to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck to prevent the colour from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will give a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water runs clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test on a lock of hair first, so you know exactly what colour you will get.\u003c\/p\u003e\n\u003ch2\u003eHow to keep the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash it more often than necessary. A dollop of the colour mixed with your conditioner works as a colour mask and keeps the shade fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Flamingo Pink with Pastel Pink for a softer pink, or with Cerise for a deeper fuchsia. If you want a lighter, pastel version of Flamingo Pink, mix a little into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Flamingo Pink\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always refer to the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132425879927,"sku":"5034843001103","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-flamingo-pink-100ml-4989330.jpg?v=1792794977"},{"product_id":"la-riche-directions-cerise","title":"La Riche Directions - Cerise","description":"\u003cp\u003eLa Riche Directions Cerise is a semi-permanent hair dye in a deep magenta: pink with a hint of purple. For those looking for a bold fuchsia. No developer is needed: the cream can be applied directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Cerise without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eCerise shade: a deep magenta: pink with a hint of purple\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eFree from ammonia and peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eYou will get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair, you will mainly see a glow, while on brown or black hair, the color is barely visible. If you want the color on darker hair, you will need to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply a little Vaseline to your hairline, ears, and neck to prevent the color from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will give a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test on a lock of hair first, so you know exactly what color you will get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash it more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the shade fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Cerise with Carnation Pink for a lighter, warmer pink, or with Plum for a darker berry. If you want a lighter, pastel version of Cerise, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Cerise\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging, and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132425945463,"sku":"5034843001332","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-cerise-100ml-4257741.jpg?v=1792794977"},{"product_id":"la-riche-directions-pastel-blue","title":"La Riche Directions - Pastel Blue","description":"\u003cp\u003eLa Riche Directions Pastel Blue is a semi-permanent hair dye in a soft baby blue. A pastel that looks cool and light. You don't need developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Pastel Blue without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003ePastel Blue shade: a soft baby blue\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThis shade needs a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the color mixes with the yellow undertone and you get a different result than on the pot. On darker hair you will see very little of it. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel dry.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck, so the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave to work for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the color with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Pastel Blue with Silver for an ice-blue silver, or with Lavender for a pastel periwinkle. If you want a lighter, pastel version of Pastel Blue, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Pastel Blue\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and usage instructions may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132426994039,"sku":"5034843001837","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-pastel-blue-100ml-1284369.jpg?v=1792794977"},{"product_id":"la-riche-directions-fire","title":"La Riche Directions - Fire","description":"\u003cp\u003eLa Riche Directions Fire is a semi-permanent hair dye in a bright orange-red, like flames. Strikingly warm and vibrant. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try out Fire without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eFire shade: a bright orange-red, like flames\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eYou get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair you will mainly see a glow, on brown or black hair the color is barely visible. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the color doesn't stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you normally do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the shade fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Fire with Flame for a deeper fire-red, or with Tangerine for a more orange shade. If you want a lighter, pastel version of Fire, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Fire\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132427190647,"sku":"5034843001240","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-la-riche-directions-fire.437473299.webp?v=1755912798"},{"product_id":"la-riche-directions-denim-blue","title":"La Riche Directions - Denim Blue","description":"\u003cp\u003eLa Riche Directions Denim Blue is a semi-permanent hair dye in a dark denim blue, muted and full. A blue that looks cool without being flashy. You don't need developer: the cream goes straight from the pot onto your hair. It contains no ammonia and no peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Denim Blue without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eMain features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eDenim Blue shade: a dark denim blue, muted and full\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThe color is most pronounced on light blonde or bleached hair. Because it is a dark shade, you will also see a beautiful shine of color on dark blonde or light brown hair. On very dark hair, it remains a subtle glow. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears, and neck so that the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eDarker shades usually last a bit longer. Wash with lukewarm to cool water and a mild shampoo, then the color will stay beautiful. You can touch it up whenever you want, because there is no peroxide in it.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Denim Blue with Pastel Blue for a lighter, washed denim blue, or with Midnight Blue for a deeper navy blue. If you want a lighter, pastel version of Denim Blue, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Denim Blue\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde to dark blonde hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and usage instructions may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132427813239,"sku":"5034843000984","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-denim-blue-100ml-5878919.jpg?v=1792794976"},{"product_id":"la-riche-directions-turquoise","title":"La Riche Directions - Turquoise","description":"\u003cp\u003eLa Riche Directions Turquoise is a semi-permanent hair dye in a bright turquoise blue with a distinct green tint. This sea-green shade looks beautifully vibrant on light blonde hair. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Turquoise without being stuck with it for months. The 100 ml pot is resealable, so you can save any leftover dye for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eTurquoise shade: a bright turquoise blue with a distinct green tint\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eVisible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base leaves your hair feeling soft\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair is it suitable for?\u003c\/h2\u003e\n\u003cp\u003eYou will get the best results on light blonde or bleached hair. The lighter your hair, the brighter the colour. On dark blonde hair, you will mainly see a tint, while on brown or black hair, the colour will be barely visible. If you want the colour on darker hair, you will need to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply Vaseline to your hairline, ears and neck to prevent the dye from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush can help with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will give a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water runs clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test on a small section of hair first to see exactly what colour you will get.\u003c\/p\u003e\n\u003ch2\u003eHow to keep the colour vibrant for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulphate-free shampoo, and do not wash it more often than necessary. A dollop of the dye mixed into your conditioner acts as a colour mask and keeps the shade looking fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Turquoise with Lagoon Blue for a bluer aqua, or with Alpine Green for a darker petrol blue. If you want a lighter, pastel version of Turquoise, mix a little into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Turquoise\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any concerns about allergies, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always refer to the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132428075383,"sku":"5034843001189","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-turquoise-100ml-6307426.jpg?v=1792794977"},{"product_id":"la-riche-directions-slate","title":"La Riche Directions - Slate","description":"\u003cp\u003eLa Riche Directions Slate is a semi-permanent hair dye in a dark slate grey with blue undertones. A cool, edgy grey with a blue sheen. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Slate without being committed to it for months. The 100 ml pot can be resealed, so you can store any leftover product for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eSlate shade: a dark slate grey with blue undertones\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eVisible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base leaves your hair feeling soft\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair is it suitable for?\u003c\/h2\u003e\n\u003cp\u003eThe best results are achieved on light blonde or bleached hair. The lighter your hair, the brighter the colour. On dark blonde hair, the colour will mainly add a tint, while on brown or black hair it will be barely visible. If you want the colour on darker hair, you will need to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply a little petroleum jelly to your hairline, ears and neck to prevent the colour from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush can help with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will produce a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water runs clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test first to see exactly what colour you will get.\u003c\/p\u003e\n\u003ch2\u003eHow to keep the colour looking good for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild, sulphate-free shampoo, and wash it only as often as necessary. A dollop of the colour mixed with your conditioner acts as a colour mask and keeps the shade looking fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Slate with Silver for a lighter grey, or with Midnight Blue for a bluer steel grey. For a lighter, pastel version of Slate, mix a little into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Slate\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you are unsure about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always check the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132428370295,"sku":"5034843001806","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-slate-100ml-8028543.jpg?v=1792794976"},{"product_id":"la-riche-directions-neon-red","title":"La Riche Directions - Neon Red","description":"\u003cp\u003eLa Riche Directions Neon Red is a semi-permanent hair dye in a bright red with a pink glow. Bright and fresh, with just a little more pink than classic red. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia and no peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Neon Red without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eNeon Red shade: a bright red with a pink glow\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eYou get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair you will mainly see a glow, on brown or black hair the color is barely visible. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the shade fresh longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Neon Red with Pillarbox Red for a more classic red, or with Cerise for a pinker red. If you want a lighter, pastel version of Neon Red, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Neon Red\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132428435831,"sku":"5034843001882","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-neon-red-100ml-7601515.jpg?v=1792794976"},{"product_id":"la-riche-directions-sunflower","title":"La Riche Directions - Sunflower","description":"\u003cp\u003eLa Riche Directions Sunflower is a semi-permanent hair dye in a warm, sunny yellow. It is a bright yellow that only stays truly yellow on very light hair. You do not need a developer: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Sunflower without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eSunflower shade: a warm, sunny yellow\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair it works on\u003c\/h2\u003e\n\u003cp\u003eThis shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the colour blends with the yellow undertone and you will get a different result than shown on the pot. On darker hair, you will see very little of it. If you want the colour on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the colour does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will give a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you normally do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what colour you will get.\u003c\/p\u003e\n\u003ch2\u003eKeeping the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild shampoo without sulphates. Between dye applications, you can mix a little bit into your conditioner; then you refresh the colour with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Sunflower with Mandarin for a golden orange, or with Spring Green for a fresh lime. If you want a lighter, pastel version of Sunflower, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Sunflower\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132428534135,"sku":"5034843001752","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-sunflower-100ml-9470706.jpg?v=1792794975"},{"product_id":"la-riche-directions-plum","title":"La Riche Directions - Plum","description":"\u003cp\u003eLa Riche Directions Plum is a semi-permanent hair dye in a deep plum purple with a red undertone. A warm purple that also gives darker hair a beautiful glow. You don't need a developer: the cream can be applied directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This allows you to try Plum without being stuck with it for months. The 100 ml pot is resealable, so you can store any leftovers for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003ePlum shade: a deep plum purple with a red undertone\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThe colour is most pronounced on light blonde or bleached hair. Because it is a dark shade, you will also see a beautiful shine of colour on dark blonde or light brown hair. On very dark hair, it remains a subtle glow. If you want the colour on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply Vaseline to your hairline, ears and neck so that the colour does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what colour you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eDarker shades usually last a bit longer. Wash with lukewarm to cool water and a mild shampoo, then the colour will stay beautiful. You can touch it up whenever you like, because there is no peroxide in it.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Plum with Dark Tulip for a redder burgundy, or with Deep Purple for a darker purple. If you want a lighter, pastel version of Plum, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Plum\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde to dark blonde hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132428599671,"sku":"5034843001158","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-plum-100ml-6842366.jpg?v=1792794975"},{"product_id":"la-riche-directions-fluorescent-yellow","title":"La Riche Directions - Fluorescent Yellow","description":"\u003cp\u003eLa Riche Directions Fluorescent Yellow is a semi-permanent hair dye in a fluorescent yellow that glows under blacklight. It only works on hair that is almost white. The color glows brightly under UV light or blacklight. You don't need a developer: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Fluorescent Yellow without being stuck with it for months. The 100 ml pot is resealable, so you can store any leftovers for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eFluorescent Yellow shade: a fluorescent yellow that glows under blacklight\u003c\/li\u003e\n\n\u003cli\u003eGlows under UV light and blacklight\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair it works on\u003c\/h2\u003e\n\u003cp\u003eThis shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the color blends with the yellow undertone, and you will get a different result than shown on the pot. You will see very little of it on darker hair. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some petroleum jelly to your hairline, ears, and neck to prevent the color from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will result in a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test on a lock of hair first so you know exactly what color you will get.\u003c\/p\u003e\n\u003ch2\u003eKeeping the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a small amount into your conditioner; this will refresh the color with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Fluorescent Yellow with Fluorescent Lime for a neon green-yellow, or with Fluorescent Orange for a warmer neon yellow. If you want a lighter, pastel version of Fluorescent Yellow, mix a small amount into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Fluorescent Yellow\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any doubts about allergies, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging, and usage instructions may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132428763511,"sku":"5034843001875","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-fluorescent-yellow-100ml-6349784.jpg?v=1792794975"},{"product_id":"la-riche-directions-lilac","title":"La Riche Directions - Lilac","description":"\u003cp\u003eLa Riche Directions Lilac is a semi-permanent hair dye in a soft lilac with a pink tint. Romantic and light, beautiful as a pastel. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia and no peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Lilac without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eMain features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eLilac shade: a soft lilac with a pink tint\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eWithout ammonia and peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThis shade needs a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the color mixes with the yellow undertone and you get a different result than on the pot. On darker hair you will see very little of it. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel dry.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck, so the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave to work for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you are used to.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the color with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed with each other. Mix Lilac with Lavender for a bluer purple, or with Pastel Pink for a pink pastel. If you want a lighter, pastel version of Lilac, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Lilac\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and usage instructions may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132428992887,"sku":"5034843001127","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-lilac-100ml-4066604.jpg?v=1792794973"},{"product_id":"la-riche-directions-wisteria","title":"La Riche Directions - Wisteria","description":"\u003cp\u003eLa Riche Directions Wisteria is a semi-permanent hair dye in a soft blue-purple, like the wisteria flower. A pastel with a little more colour than Lavender. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Wisteria without being stuck with it for months. The 100 ml pot is resealable, so you can keep what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eWisteria shade: a soft blue-purple, like the wisteria flower\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThis shade needs a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the colour mixes with the yellow undertone and you will get a different result than on the pot. On darker hair, you will see very little of it. If you want the colour on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the colour does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave to work for 15 to 30 minutes. Leaving it on longer gives a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what colour you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the colour with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Wisteria with Lavender for a lighter lavender, or with Ultra Violet for a fuller blue-purple. If you want a lighter, pastel version of Wisteria, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Wisteria\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132428894583,"sku":"5034843000991","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-wisteria-100ml-3650543.jpg?v=1792794971"},{"product_id":"la-riche-directions-tulip","title":"La Riche Directions - Tulip","description":"\u003cp\u003eLa Riche Directions Tulip is a semi-permanent hair dye in a warm, deep burgundy red. A red that looks rich and well-groomed. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try out Tulip without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eMain features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eTulip shade: a warm, deep burgundy red\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eWithout ammonia and peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThe color is most pronounced on light blonde or bleached hair. Because it is a dark shade, you will also see a beautiful shine of the color on dark blonde or light brown hair. On very dark hair, it remains a subtle glow. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears, and neck so that the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful longer\u003c\/h2\u003e\n\u003cp\u003eDarker shades usually last a bit longer. Wash with lukewarm to cool water and a mild shampoo, then the color will stay beautiful. You can touch it up whenever you want, because there is no peroxide in it.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Tulip with Dark Tulip for a darker burgundy, or with Ruby for a cooler wine red. If you want a lighter, pastel version of Tulip, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Tulip\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde to dark blonde hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging, and usage instructions may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132429025655,"sku":"5034843001059","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-tulip-100ml-7941472.jpg?v=1792794971"},{"product_id":"la-riche-directions-flame","title":"La Riche Directions - Flame","description":"\u003cp\u003eLa Riche Directions Flame is a semi-permanent hair dye in a bright, warm red with an orange glow. For those who want a red that is warm and bright at the same time. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Flame without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eFlame shade: a bright, warm red with an orange glow\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eYou get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair you will mainly see a glow, on brown or black hair the color is barely visible. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel dry.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck, so the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the shade fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Flame with Pillarbox Red for a more classic red, or with Mandarin for a more orange fire shade. If you want a lighter, pastel version of Flame, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Flame\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132429156727,"sku":"5034843001288","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-flame-100ml-3173784.jpg?v=1792794916"},{"product_id":"la-riche-directions-silver","title":"La Riche Directions - Silver","description":"\u003cp\u003eLa Riche Directions Silver is a semi-permanent hair dye in a cool silver grey. Silver is a toner: the whiter your hair, the purer the silver. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Silver without being stuck with it for months. The 100 ml pot is resealable, so you can keep what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eSilver shade: a cool silver grey\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThis shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the colour mixes with the yellow undertone and you will get a different result than on the pot. On darker hair, you will see very little of it. If you want the colour on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the colour does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave to work for 15 to 30 minutes. Leaving it on longer gives a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what colour you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild shampoo without sulphates. Between dye applications, you can mix a little bit into your conditioner; then you refresh the colour with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Silver with Lavender for a lavender silver, or with Pastel Blue for an ice blue silver. If you want a lighter, pastel-like version of Silver, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Silver\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and instructions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132429189495,"sku":"5034843001233","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-silver-100ml-1259241.jpg?v=1792794916"},{"product_id":"la-riche-directions-pillarbox-red","title":"La Riche Directions - Pillarbox Red","description":"\u003cp\u003eLa Riche Directions Pillarbox Red is a semi-permanent hair dye in a classic, bright postbox red. The red you know from an English postbox. You don't need developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Pillarbox Red without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003ePillarbox Red shade: a classic, bright postbox red\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eYou get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair you will mainly see a glow, on brown or black hair the color is barely visible. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the shade fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Pillarbox Red with Flame for a warmer fire red, or with Ruby for a deeper wine red. If you want a lighter, pastel version of Pillarbox Red, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Pillarbox Red\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132429320567,"sku":"5034843001080","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-pillarbox-red-100ml-7718779.png?v=1792794917"},{"product_id":"la-riche-directions-carnation-pink","title":"La Riche Directions - Carnation Pink","description":"\u003cp\u003eLa Riche Directions Carnation Pink is a semi-permanent hair dye in a bright, warm candy-pink shade. Truly pink, playful and highly visible. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Carnation Pink without being stuck with it for months. The 100 ml pot is resealable, so you can store any leftovers for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eCarnation Pink shade: a bright, warm candy-pink shade\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair it works on\u003c\/h2\u003e\n\u003cp\u003eYou will get the best results on light blonde or bleached hair. The lighter your hair, the brighter the colour. On dark blonde hair, you will mainly see a glow; on brown or black hair, the colour is barely visible. If you want the colour on darker hair, you will need to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck to prevent the colour from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will give a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water runs clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test on a lock of hair first, so you know exactly what colour you will get.\u003c\/p\u003e\n\u003ch2\u003eKeep the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash it more often than necessary. A dollop of the colour mixed with your conditioner works as a colour mask and keeps the shade fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Carnation Pink with Cerise for a deeper fuchsia, or with Pastel Pink for a lighter, softer pink. If you want a lighter, pastel version of Carnation Pink, mix a little into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Carnation Pink\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132429353335,"sku":"5034843001301","price":5.76,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-carnation-pink-100ml-6285457.jpg?v=1792794916"},{"product_id":"la-riche-directions-lavender","title":"La Riche Directions - Lavender","description":"\u003cp\u003eLa Riche Directions Lavender is a semi-permanent hair dye in a light lavender shade: soft purple with a blue undertone. A pastel that suits cool skin tones. You don't need a developer: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Lavender without being stuck with it for months. The 100 ml pot is resealable, so you can store any leftovers for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eLavender shade: a light lavender shade: soft purple with a blue undertone\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair it works on\u003c\/h2\u003e\n\u003cp\u003eThis shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the colour mixes with the yellow undertone and you will get a different result than shown on the pot. On darker hair, you will see very little of it. If you want the colour on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply Vaseline to your hairline, ears and neck so the colour doesn't stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what colour you will get.\u003c\/p\u003e\n\u003ch2\u003eKeep the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the colour with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Lavender with Silver for a cool lavender-silver, or with Lilac for a rosier lilac. If you want a lighter, pastel version of Lavender, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Lavender\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and instructions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132432597367,"sku":"5034843001134","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-lavender-100ml-1822078.jpg?v=1792794915"},{"product_id":"la-riche-directions-alpine-green-146126252","title":"La Riche Directions - Alpine Green","description":"\u003cp\u003eLa Riche Directions Alpine Green is a semi-permanent hair dye in a deep, cool emerald green shade with a hint of blue. Beautiful if you want a green that stays chic rather than bright. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Alpine Green without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eAlpine Green shade: a deep, cool emerald green shade with a hint of blue\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThe color is most pronounced on light blonde or bleached hair. Because it is a dark shade, you will also see a beautiful shine of color on dark blonde or light brown hair. On very dark hair, it remains a subtle glow. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears, and neck so the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful longer\u003c\/h2\u003e\n\u003cp\u003eDarker shades usually last a bit longer. Wash with lukewarm to cool water and a mild shampoo, then the color will stay beautiful. You can touch it up whenever you want, because there is no peroxide in it.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Alpine Green with Spring Green for a fresher, lighter green, or with Midnight Blue for a dark teal. If you want a lighter, pastel version of Alpine Green, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Alpine Green\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde to dark blonde hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging, and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132433842551,"sku":"5034843001196","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-alpine-green-100ml-3900620.jpg?v=1792794915"},{"product_id":"la-riche-directions-ebony","title":"La Riche Directions - Ebony","description":"\u003cp\u003eLa Riche Directions Ebony is a semi-permanent hair dye in a soft black. It is ideal for darkening a previously bright colour. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up as with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Ebony without being committed to it for months. The 100 ml pot is resealable, so you can store any leftover dye for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eEbony shade: a soft black\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eVisible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base leaves your hair feeling soft\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair it works on\u003c\/h2\u003e\n\u003cp\u003eThe colour is most pronounced on light blonde or bleached hair. On dark blonde or light brown hair, it also gives a beautiful coloured shine. On very dark hair, it provides only a subtle glow. If you want the colour on darker hair, you will need to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply Vaseline to your hairline, ears and neck to prevent the dye from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003eWear gloves and distribute the cream evenly from roots to ends. A dye brush can help with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will produce a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water runs clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test on a small section of hair first to see exactly what colour you will get.\u003c\/p\u003e\n\u003ch2\u003eKeeping the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eDarker shades usually last a little longer. Wash with lukewarm to cool water and a mild shampoo to keep the colour looking its best. You can touch up the colour whenever you like, as it contains no peroxide.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Ebony with Midnight Blue for a blue-black, or with Plum for a black with purple shine. For a lighter, pastel version of Ebony, mix a small amount into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Ebony\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde to dark blonde hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you are unsure about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always check the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132433875319,"sku":"5034843001264","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-ebony-100ml-9120412.jpg?v=1792794915"},{"product_id":"la-riche-directions-atlantic-blue","title":"La Riche Directions - Atlantic Blue","description":"\u003cp\u003eLa Riche Directions Atlantic Blue is a semi-permanent hair dye in a vibrant medium blue with a fresh, light green tint. Bright blue without looking neon. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Atlantic Blue without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eAtlantic Blue shade: a vibrant medium blue with a fresh, light green tint\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eYou get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair you will mainly see a tint, on brown or black hair the color is barely visible. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears, and neck so the color doesn't stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the tint fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Atlantic Blue with Turquoise for a sea blue towards aqua, or with Midnight Blue for a deeper ocean blue. If you want a lighter, pastel version of Atlantic Blue, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Atlantic Blue\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging, and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132434366839,"sku":"5034843001165","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-atlantic-blue-100ml-9994752.jpg?v=1792794915"},{"product_id":"la-riche-directions-mandarin","title":"La Riche Directions - Mandarin","description":"\u003cp\u003eLa Riche Directions Mandarin is a semi-permanent hair dye in a bright, juicy mandarin orange. True orange, without turning red. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Mandarin without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eMandarin shade: a bright, juicy mandarin orange\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eYou get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair you will mainly see a glow, on brown or black hair the color is barely visible. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so the color doesn't stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the shade fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Mandarin with Tangerine for a slightly softer orange, or with Flame for a redder fire shade. If you want a lighter, pastel version of Mandarin, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Mandarin\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132436038007,"sku":"5034843001097","price":5.76,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-la-riche-directions-mandarin.437473853.png?v=1755912887"},{"product_id":"la-riche-directions-fluorescent-lime","title":"La Riche Directions - Fluorescent Lime","description":"\u003cp\u003eLa Riche Directions Fluorescent Lime is a semi-permanent hair dye in a fluorescent lime green, somewhere between yellow and green. An acidic lime green that glows under UV light. The color lights up brightly under UV light or blacklight. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Fluorescent Lime without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eFluorescent Lime shade: a fluorescent lime green, somewhere between yellow and green\u003c\/li\u003e\n\n\u003cli\u003eLights up under UV light and blacklight\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThis shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the color mixes with the yellow undertone and you will get a different result than on the pot. On darker hair, you will see very little of it. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears, and neck so that the color does not get on your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the color with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Fluorescent Lime with Fluorescent Yellow for a yellower neon, or with Fluorescent Green for a greener neon. If you want a lighter, pastel version of Fluorescent Lime, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Fluorescent Lime\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging, and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132437119351,"sku":"5034843001844","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-la-riche-directions-fluorescent-lime.437471912.webp?v=1755912819"},{"product_id":"la-riche-directions-white-toner","title":"La Riche Directions - White Toner","description":"\u003cp\u003eLa Riche Directions White Toner is not a hair dye but a toner that removes the yellow and orange tones in bleached hair. After bleaching, your hair often retains a yellow or coppery cast. White Toner neutralizes this, making your blonde look whiter and cooler. You do not need a developer, and the formula contains no ammonia or peroxide.\u003c\/p\u003e\n\u003cp\u003eYour hair must already be very light before you use White Toner: light blonde or platinum blonde, without dark patches. The toner has no visible effect on darker hair. The 100 ml pot is resealable, so you can save what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eNeutralizes yellow and copper tones in bleached hair\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eVisible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base; your hair will feel soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply a little Vaseline to your hairline, ears, and neck to prevent the dye from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A tinting brush can help with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes, checking the tone change along the way.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water runs clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test on a small section of hair first to see exactly what color you will get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color looking beautiful for longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dyeing sessions, you can mix a small amount into your conditioner to refresh the color with every wash.\u003c\/p\u003e\n\u003ch2\u003eCombining\u003c\/h2\u003e\n\u003cp\u003eUse White Toner as a base before applying a pastel color. A white base ensures that pastels such as Pastel Pink, Pastel Blue, or Lavender turn out purer.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e toner for bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e White Toner\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or platinum blonde bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eVolume:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any concerns about allergies, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging, and directions for use may change at any time. Always refer to the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132437283191,"sku":"5034843001356","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-white-toner-100ml-3132536.jpg?v=1792794915"},{"product_id":"la-riche-directions-tangerine","title":"La Riche Directions - Tangerine","description":"\u003cp\u003eLa Riche Directions Tangerine is a semi-permanent hair dye in a warm orange with a soft, slightly yellowish side. An orange that looks warm and cheerful. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia and no peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Tangerine without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eTangerine shade: a warm orange with a soft, slightly yellowish side\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eYou get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair you will mainly see a glow, on brown or black hair the color is barely visible. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the shade fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Tangerine with Mandarin for a brighter orange, or with Apricot for a softer orange. If you want a lighter, pastel version of Tangerine, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Tangerine\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132437414263,"sku":"5034843001349","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-tangerine-100ml-1335125.jpg?v=1792794911"},{"product_id":"la-riche-directions-rubine","title":"La Riche Directions - Rubine","description":"\u003cp\u003eLa Riche Directions Rubine is a semi-permanent hair dye in a deep wine red with a cool, bluish undertone. A rich red that is also visible on dark blonde hair. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Rubine without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eRubine shade: a deep wine red with a cool, bluish undertone\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThe color is most pronounced on light blonde or bleached hair. Because it is a dark shade, you will also see a beautiful shine of color on dark blonde or light brown hair. On very dark hair, it remains a subtle glow. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel dry.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears, and neck so the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful longer\u003c\/h2\u003e\n\u003cp\u003eDarker shades usually last a bit longer. Wash with lukewarm to cool water and a mild shampoo, then the color will stay beautiful. You can touch up whenever you want, because there is no peroxide in it.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Rubine with Dark Tulip for a darker burgundy, or with Pillarbox Red for a brighter red. If you want a lighter, pastel version of Rubine, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Rubine\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde to dark blonde hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and instructions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132437479799,"sku":"5034843001141","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-rubine-100ml-3120619.jpg?v=1792794910"},{"product_id":"la-riche-directions-pastel-pink","title":"La Riche Directions - Pastel Pink","description":"\u003cp\u003eLa Riche Directions Pastel Pink is a semi-permanent hair dye in a soft baby pink. It is also suitable for mixing into your conditioner as a pink colour mask. You do not need a developer: the cream can be applied directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Pastel Pink without being stuck with it for months. The 100 ml pot is resealable, so you can store any leftovers for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003ePastel Pink shade: a soft baby pink\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair it works on\u003c\/h2\u003e\n\u003cp\u003eThis shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the colour mixes with the yellow undertone and you will get a different result than shown on the pot. On darker hair, you will see very little of it. If you want the colour on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the colour does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will give a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what colour you will get.\u003c\/p\u003e\n\u003ch2\u003eKeep the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild shampoo without sulphates. Between dye applications, you can mix a small amount into your conditioner; then you refresh the colour with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Pastel Pink with Carnation Pink for a fuller pink, or with Lilac for a lilac pink. If you want a lighter, pastel version of Pastel Pink, mix a little into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Pastel Pink\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132437643639,"sku":"5034843001318","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-pastel-pink-100ml-8979217.jpg?v=1792794910"},{"product_id":"la-riche-directions-lagoon-blue","title":"La Riche Directions - Lagoon Blue","description":"\u003cp\u003eLa Riche Directions Lagoon Blue is a semi-permanent hair dye in a bright turquoise blue, like a tropical lagoon. Fresh and summery, with a distinct green tint. You don't need developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This way you can try Lagoon Blue without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eLagoon Blue shade: a bright turquoise blue, like a tropical lagoon\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair it works on\u003c\/h2\u003e\n\u003cp\u003eYou'll get the best result on light blonde or bleached hair. The lighter your hair, the brighter the colour. On dark blonde hair you'll mainly see a tint, on brown or black hair the colour is barely visible. If you want the colour on darker hair, you'll need to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so the colour doesn't stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you'll know exactly what colour you'll get.\u003c\/p\u003e\n\u003ch2\u003eKeep the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and don't wash it more often than necessary. A dollop of the colour through your conditioner works as a colour mask and keeps the shade fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Lagoon Blue with Turquoise for a greener aqua, or with Atlantic Blue for a deeper blue. If you want a lighter, pastel version of Lagoon Blue, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Lagoon Blue\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and instructions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132437774711,"sku":"5034843001172","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-lagoon-blue-100ml-8983863.jpg?v=1792794909"},{"product_id":"la-riche-directions-dark-tulip","title":"La Riche Directions - Dark Tulip","description":"\u003cp\u003eLa Riche Directions Dark Tulip is a semi-permanent hair dye in a dark burgundy shade with purple undertones. The darkest red in the range, also suitable if you are looking for a subtle red. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Dark Tulip without being committed to it for months. The 100 ml pot can be resealed, so you can store any leftover dye for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eDark Tulip shade: a dark burgundy with purple undertones\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base leaves your hair feeling soft\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair it works on\u003c\/h2\u003e\n\u003cp\u003eThe colour is most pronounced on light blonde or bleached hair. Because it is a dark shade, it also gives dark blonde or light brown hair a beautiful coloured sheen. On very dark hair, it creates a subtle glow. If you want the colour on darker hair, you will need to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply Vaseline to your hairline, ears and neck to prevent the dye from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003eWear gloves and apply the cream evenly from roots to ends. A dye brush can help with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will produce a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water runs clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test first to see exactly what colour you will get.\u003c\/p\u003e\n\u003ch2\u003eHow to keep the colour looking beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eDarker shades usually last a little longer. Wash with lukewarm to cool water and a mild shampoo to keep the colour looking its best. You can top up the colour whenever you like, as it contains no peroxide.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Dark Tulip with Tulip for a slightly lighter wine-red, or with Plum for a deeper aubergine. If you want a lighter, pastel version of Dark Tulip, mix a small amount into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Dark Tulip\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde to dark blonde hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any concerns about allergies, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change. Always check the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132437873015,"sku":"5034843001042","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-dark-tulip-100ml-9784409.jpg?v=1792794909"},{"product_id":"la-riche-directions-apricot","title":"La Riche Directions - Apricot","description":"\u003cp\u003eLa Riche Directions Apricot is a semi-permanent hair dye in a soft apricot shade: orange with a powdery, pastel look. A warm pastel that is less pronounced than true orange. You don't need a developer: the cream can be applied directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Apricot without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eApricot shade: a soft apricot shade: orange with a powdery, pastel look\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThis shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the color mixes with the yellow undertone and you will get a different result than on the pot. On darker hair, you will see very little of it. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the color with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Apricot with Peach for an even softer peach, or with Tangerine for a warmer, fuller orange. If you want a lighter, pastel version of Apricot, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Apricot\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132438004087,"sku":"5034843001363","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-apricot-100ml-6663465.jpg?v=1792794908"},{"product_id":"la-riche-directions-peach","title":"La Riche Directions - Peach","description":"\u003cp\u003eLa Riche Directions Peach is a semi-permanent hair dye in a soft peach shade: pink and orange in one. A warm pastel that looks natural. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This way you can try Peach without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003ePeach shade: a soft peach shade: pink and orange in one\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair it works on\u003c\/h2\u003e\n\u003cp\u003eThis shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the color blends with the yellow undertone and you will get a different result than on the pot. On darker hair, you will see very little of it. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply Vaseline to your hairline, ears, and neck so the color doesn't stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the color with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Peach with Apricot for a slightly more orange apricot, or with Pastel Pink for a pinker peach. If you want a lighter, pastel version of Peach, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Peach\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging, and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132447670647,"sku":"5034843001769","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-la-riche-directions-peach.437472881.webp?v=1755912888"},{"product_id":"la-riche-directions-violet","title":"La Riche Directions - Violet","description":"\u003cp\u003eLa Riche Directions Violet is a semi-permanent hair dye in a bright, full purple. A purple that sits exactly between blue and red. You don't need developer: the cream goes straight from the pot onto your hair. It contains no ammonia and no peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Violet without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eMain features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eViolet shade: a bright, full purple\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eWithout ammonia and peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eYou get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair you will mainly see a glow, on brown or black hair the color is barely visible. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel dry.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck, so the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave to work for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild shampoo without sulfates, and do not wash more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the shade fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Violet with Ultra Violet for a bluer purple, or with Lilac for a softer lilac. If you want a lighter, pastel version of Violet, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Violet\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132448129399,"sku":"5034843001110","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-violet-100ml-5765578.jpg?v=1792794736"},{"product_id":"la-riche-directions-stormy-grey","title":"La Riche Directions - Stormy Grey","description":"\u003cp\u003eLa Riche Directions Stormy Grey is a semi-permanent hair dye in a medium grey, darker and fuller than Silver. Good if you want grey without it immediately becoming silver. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Stormy Grey without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eStormy Grey shade: a medium grey, darker and fuller than Silver\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThis shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the colour mixes with the yellow undertone and you will get a different result than on the pot. On darker hair you will see very little of it. If you want the colour on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the colour does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what colour you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild shampoo without sulphates. Between dye applications you can mix a little bit into your conditioner; then you refresh the colour with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Stormy Grey with Silver for a lighter silver-grey, or with Slate for a darker slate-grey. If you want a lighter, pastel-like version of Stormy Grey, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Stormy Grey\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132448424311,"sku":"5034843001776","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-stormy-grey-100ml-7752272.jpg?v=1792794608"},{"product_id":"la-riche-directions-rose-red","title":"La Riche Directions - Rose Red","description":"\u003cp\u003eLa Riche Directions Rose Red is a semi-permanent hair dye in a deep rose red, somewhere between raspberry red and pink. A red with a distinct pink undertone. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Rose Red without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eRose Red shade: a deep rose red, somewhere between raspberry red and pink\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eYou get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair you will mainly see a glow, on brown or black hair the color is barely visible. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so the color doesn't stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the shade fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Rose Red with Cerise for a more purple pink, or with Pillarbox Red for a brighter red. If you want a lighter, pastel version of Rose Red, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Rose Red\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132448915831,"sku":"5034843001066","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-rose-red-100ml-5013770.jpg?v=1792794609"},{"product_id":"la-riche-directions-neon-blue","title":"La Riche Directions - Neon Blue","description":"\u003cp\u003eLa Riche Directions Neon Blue is a semi-permanent hair dye in an electric, bright cobalt blue. One of the most striking shades of blue in the range. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Neon Blue without being stuck with it for months. The 100 ml pot is resealable, so you can store any leftover dye for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eNeon Blue shade: an electric, bright cobalt blue\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eVisible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, leaves your hair feeling soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair is it suitable for?\u003c\/h2\u003e\n\u003cp\u003eYou will get the best results on light blonde or bleached hair. The lighter your hair, the brighter the colour. On dark blonde hair, you will mainly see a tint, while on brown or black hair, the colour will be barely visible. If you want the colour on darker hair, you will need to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply a little Vaseline to your hairline, ears and neck to prevent the colour from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003eWear gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will result in a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water runs clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test on a lock of hair first to see exactly what colour you will get.\u003c\/p\u003e\n\u003ch2\u003eHow to make the colour last longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild, sulphate-free shampoo, and do not wash it more often than necessary. A dollop of the dye mixed into your conditioner acts as a colour mask and keeps the shade looking fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Neon Blue with Ultra Violet for a blue-purple shade, or with Pastel Blue for a lighter, softer blue. If you want a lighter, pastel version of Neon Blue, mix a little into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Neon Blue\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any concerns about allergies, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always check the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132449112439,"sku":"5034843001370","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-neon-blue-100ml-8302932.jpg?v=1792794608"},{"product_id":"la-riche-directions-fluorescent-green","title":"La Riche Directions - Fluorescent Green","description":"\u003cp\u003eLa Riche Directions Fluorescent Green is a semi-permanent hair dye in a fluorescent green that glows under blacklight. Made for festivals and parties. The color glows brightly under UV light or blacklight. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This way you can try Fluorescent Green without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eFluorescent Green shade: a fluorescent green that glows under blacklight\u003c\/li\u003e\n\n\u003cli\u003eGlows under UV light and blacklight\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair it works on\u003c\/h2\u003e\n\u003cp\u003eThis shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the color blends with the yellow undertone and you will get a different result than on the pot. On darker hair, you will see very little of it. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears, and neck so the color doesn't stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the color with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Fluorescent Green with Fluorescent Yellow for a yellower neon, or with Spring Green for a fresh spring green. If you want a lighter, pastel version of Fluorescent Green, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Fluorescent Green\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging, and usage instructions may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132449341815,"sku":"5034843001851","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-fluorescent-green-100ml-6575457.jpg?v=1792794608"},{"product_id":"la-riche-directions-coral-red","title":"La Riche Directions - Coral Red","description":"\u003cp\u003eLa Riche Directions Coral Red is a semi-permanent hair dye in a vibrant coral red: red with a warm orange tint. A summery shade between red and orange. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Coral Red without being stuck with it for months. The 100 ml pot is resealable, so you can store any leftover product for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eCoral Red shade: a vibrant coral red: red with a warm orange tint\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, leaves your hair feeling soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair it works on\u003c\/h2\u003e\n\u003cp\u003eYou will get the best results on light blonde or bleached hair. The lighter your hair, the brighter the colour. On dark blonde hair, you will mainly see a glow; on brown or black hair, the colour will be barely visible. If you want the colour on darker hair, you will need to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply a little Vaseline to your hairline, ears and neck to prevent the colour from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will give a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water runs clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test on a small section of hair first to see exactly what colour you will get.\u003c\/p\u003e\n\u003ch2\u003eKeeping the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulphate-free shampoo, and do not wash it more often than necessary. A dollop of the colour mixed into your conditioner acts as a colour mask and keeps the shade fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Coral Red with Flame for a brighter fire-red, or with Apricot for a softer coral. If you want a lighter, pastel version of Coral Red, mix a little into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Coral Red\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any concerns about allergies, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always refer to the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132449472887,"sku":"5034843001325","price":5.76,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-la-riche-directions-coral-red.437475035.webp?v=1755912909"},{"product_id":"la-riche-directions-apple-green","title":"La Riche Directions - Apple Green","description":"\u003cp\u003eLa Riche Directions Apple Green is a semi-permanent hair dye in a bright apple-green shade with a warm, slightly yellowish undertone. A cheerful green that really shines on light blonde hair. You don't need developer: the cream can be applied directly to your hair straight from the pot. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Apple Green without being stuck with it for months. The 100 ml pot is resealable, so you can store any leftovers for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eApple Green shade: a bright apple-green shade with a warm, slightly yellowish undertone\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eYou will get the best results on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair, you will mainly see a glow, while on brown or black hair, the color is barely visible. If you want the color on darker hair, you will need to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears, and neck to prevent the color from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will result in a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test on a small section of hair first, so you know exactly what color you will get.\u003c\/p\u003e\n\u003ch2\u003eKeeping the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash it more often than necessary. A dollop of the color mixed with your conditioner works as a color mask and keeps the shade fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Apple Green with Alpine Green for a deeper forest green, or with Sunflower for a sunny lime. If you want a lighter, pastel version of Apple Green, mix a little into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Apple Green\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any doubts about allergies, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging, and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132449571191,"sku":"5034843001202","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-apple-green-100ml-5603932.jpg?v=1792794607"},{"product_id":"la-riche-directions-pastel-rose","title":"La Riche Directions - Pastel Rose","description":"\u003cp\u003eLa Riche Directions Pastel Rose is a semi-permanent hair dye in a soft, dreamy pastel pink shade. You don't need a developer: the cream goes straight from the pot onto your hair. The formula contains no ammonia and no peroxide, so it doesn't open up your hair like permanent dye does.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outer layer of your hair and gradually washes out again in four to six weeks. Ideal, therefore, if you want to try out whether pastel pink suits you, without being stuck with it for months. The 100 ml pot is resealable, so you can simply keep what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eSoft pastel pink shade, subtle and delicate\u003c\/li\u003e\n\n\u003cli\u003eNo developer or bleach required\u003c\/li\u003e\n\n\u003cli\u003eFree from ammonia and peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishes during coloring with panthenol and hydrolyzed keratin\u003c\/li\u003e\n\n\u003cli\u003eFree to mix with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eFor a clearly visible pastel pink color, you need light blonde to almost white hair. The color takes best on platinum blonde: bright and soft at the same time. On dark blonde hair, you get a subtle warm glow instead of a real pink color, and on brown or dark hair, you can see almost nothing of it. If you still want pink on darker hair, you have to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair and towel-dry it. It can still be slightly damp.\u003c\/li\u003e\n\n\u003cli\u003eApply a little Vaseline to your hairline, ears, and neck so the dye doesn't stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip.\u003c\/li\u003e\n\n\u003cli\u003eLeave to work for at least 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo.\u003c\/li\u003e\n\n\u003cli\u003eDry your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003ch2\u003eKeep the color beautiful longer\u003c\/h2\u003e\n\u003cp\u003ePastel colors fade faster than bright shades. Therefore, wash your hair with cold water and a mild shampoo. A well-known trick: mix a dash of Pastel Rose through your conditioner and use that as a color mask between dye applications. This keeps the shade fresh without having to dye again.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eDirections colors can be mixed with each other. If you want more towards lilac, then mix Pastel Rose with Lavender or Lilac. If you are looking for a brighter pink, look at Cerise or Rose Red. You can also stir small amounts of these into Pastel Rose to make the shade deeper.\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eWater, Cetearyl Alcohol, Propylene Glycol, Glycerin, Cetrimonium Chloride, Aloe Barbadensis Leaf Juice, Hydrolyzed Keratin, Panthenol, Parfum, Citric Acid, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin, FD\u0026amp;C Red 40, FD\u0026amp;C Blue 1, Sodium Hydroxide, Sodium Citrate, Sodium Benzoate, Limonene, Linalool, Citral, Benzyl Alcohol.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging, and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":57353323741559,"sku":"5034843001813","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-pastel-rose-100ml-5923721.jpg?v=1792793410"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/collections\/la-riche-4851138.png?v=1755775574","url":"https:\/\/hairwebshop.com\/en\/collections\/la-riche.oembed","provider":"Hairwebshop","version":"1.0","type":"link"}