{"title":"Wella True Grey","description":"\u003cp\u003eEmbrace your natural grey hair with Wella True Grey. This collection has been specially developed for people with naturally grey hair. The oxidative silver revitalizing treatment refreshes and enhances natural grey tones and neutralizes yellow tones for beautifully shiny grey hair as the end result.\u003c\/p\u003e\r\n\u003cp\u003eThe True Grey line consists of a toner, activator and conditioning treatment, which optimally care for grey hair. The formulas of these products are carefully composed to treat the hair without causing damage. Whether you are just starting to embrace your grey hair or have been enjoying your natural hair color for a while, Wella True Grey helps you get the best out of your hair.\u003c\/p\u003e","products":[{"product_id":"wella-true-grey-conditioning-perfector","title":"Wella True Grey Conditioning Perfector","description":"\u003cp\u003e\u003cstrong\u003eWella True Grey Clear Conditioning Perfector\u003c\/strong\u003e is a transparent, conditioning treatment that makes hair soft and manageable. This Perfector has several uses: as a conditioning aftertreatment, as a toner diluter, and for faster treatments. It is the ideal addition to the Wella True Grey Toners and Activator and ensures that the hair remains soft, shiny, and supple.\u003c\/p\u003e\r\n\u003ch3\u003eKey features of Wella True Grey Clear Conditioning Perfector:\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eMakes hair soft and smooth\u003c\/li\u003e\r\n\u003cli\u003eProvides a shiny result\u003c\/li\u003e\r\n\u003cli\u003eVersatile in use\u003c\/li\u003e\r\n\u003cli\u003eSuitable for use in combination with other True Grey products\u003c\/li\u003e\r\n\n\u003c\/ul\u003e\r\n\u003ch3\u003eHow do you use Wella True Grey Clear Conditioning Perfector?\u003c\/h3\u003e\r\n\u003cp\u003e\u003cstrong\u003eAfter treatment:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli style=\"list-style-type: none;\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAfter using the toner, emulsify the toner with warm water and wash the hair with shampoo.\u003c\/li\u003e\r\n\u003cli\u003eRinse the hair thoroughly and then apply 1-2 pumps of the Perfector.\u003c\/li\u003e\r\n\u003cli\u003eComb the Perfector through the hair and leave it to work for 3 minutes.\u003c\/li\u003e\r\n\u003cli\u003eRinse the hair thoroughly.\u003c\/li\u003e\r\n\n\u003c\/ul\u003e\r\n\n\u003c\/li\u003e\r\n\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eDuring treatment:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli style=\"list-style-type: none;\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eYou can also use the Perfector during treatment, for example to soften the color of the toner.\u003c\/li\u003e\r\n\u003cli\u003eMix the Toner, Activator, and Perfector in a ratio of 1:1:1 or 1:1:2.\u003c\/li\u003e\r\n\u003cli\u003eApply the mixture to specific sections of the hair or to the entire hair.\u003c\/li\u003e\r\n\n\u003c\/ul\u003e\r\n\n\u003c\/li\u003e\r\n\n\u003c\/ul\u003e\r\n\u003cp\u003eWith the Wella True Grey Clear Conditioning Perfector, you can care for and style the hair in different ways. Use it as an aftertreatment for extra care or as a diluter to create subtle, shiny results. Discover the versatility of the Perfector and enjoy soft, shiny hair with the \u003ca href=\"\/en\/collections\/wella-true-grey\"\u003e\u003cstrong\u003eTrue Grey collection from Wella\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"500ml","offer_id":55132474179959,"sku":"4064666052854","price":19.51,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/wella-wella-true-grey-conditioning-perfector.430057374.jpg?v=1755913061"},{"product_id":"wella-true-grey-creme-toner","title":"Wella True Grey Cream Toner","description":"\u003cp\u003e\u003cstrong\u003eWella True Grey Crème Toner\u003c\/strong\u003e is specially developed to add extra dimension to your grey hair. These toners enhance light reflections and shadows, ensuring your locks never look dull or flat, but instead sparkling, healthy and bright! The True Grey toners are designed with different pigments to mimic a wide range of grey and silvery shades. There are 7 shades available, with different light intensities and base colours, allowing you to play with dimension and shadow in your hair. Embrace your grey hair with Wella True Grey!\u003c\/p\u003e\n\u003ch3\u003eKey features of Wella True Grey Crème Toner:\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eAdds extra dimension to grey hair\u003c\/li\u003e\n\n\u003cli\u003eEnhances light reflections and shadows\u003c\/li\u003e\n\n\u003cli\u003ePrevents hair from looking dull and flat\u003c\/li\u003e\n\n\u003cli\u003eContains different pigments for a variety of grey and silvery shades\u003c\/li\u003e\n\n\u003cli\u003eAvailable in 7 shades with different light intensities and base colours\u003c\/li\u003e\n\n\u003cli\u003eFormula with a neutral pH of 7 for a bond-free and damage-free finish\u003c\/li\u003e\n\n\u003cli\u003eSupports the hair structure and is as gentle on the hair as pure water\u003c\/li\u003e\n\n\u003cli\u003eFormulated without ammonia, ethanolamine, fragrance and animal-derived ingredients\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eHow do you use Wella True Grey Crème Toner?\u003c\/h3\u003e\n\u003col\u003e\n\n\u003cli\u003eUse the toner with the True Grey Activator in a 1:1 mixing ratio.\u003c\/li\u003e\n\n\u003cli\u003eApply the toner to dry hair and distribute it evenly throughout the hair or on specific sections.\u003c\/li\u003e\n\n\u003cli\u003eLeave the toner on for 30 minutes.\u003c\/li\u003e\n\n\u003cli\u003eDuring the processing time, the toner may darken, but this will not affect the final result. Trust the process!\u003c\/li\u003e\n\n\u003cli\u003eRinse the toner thoroughly out of the hair.\u003c\/li\u003e\n\n\u003cli\u003eStyle the hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003ch3\u003eToner shades in the Wella True Grey range:\u003c\/h3\u003e\n\u003col\u003e\n\n\u003cli\u003eTrue Grey Graphite Shimmer Light: Brightness and enhancement of natural grey results, perfect for 100% grey hair without adding shadow.\u003c\/li\u003e\n\n\u003cli\u003eTrue Grey Graphite Shimmer Medium: Medium silver shade that suits everyone, adds shadow and dimension.\u003c\/li\u003e\n\n\u003cli\u003eTrue Grey Graphite Shimmer Dark: Depth, dimension and shadow for grey hair, also suitable for eyebrows and men's beards.\u003c\/li\u003e\n\n\u003cli\u003eTrue Grey Pearl Mist Light: Light violet-grey colour for sparkling locks, reduces yellowness without adding shadow.\u003c\/li\u003e\n\n\u003cli\u003eTrue Grey Pearl Mist Dark: Darker cool and violet-grey shade for depth and definition, ideal for hair that is less than 70% grey.\u003c\/li\u003e\n\n\u003cli\u003eTrue Grey Steel Glow Medium: Grey base with an ice-blue tint, eliminates dull tones.\u003c\/li\u003e\n\n\u003cli\u003eTrue Grey Steel Glow Dark: Dark and cool toner for dark hair\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"Wella","offers":[{"title":"Pearl Mist - Light","offer_id":55132480962935,"sku":"4064666052786","price":10.77,"currency_code":"EUR","in_stock":false},{"title":"Pearl Mist - Dark","offer_id":55132480995703,"sku":"4064666052793","price":10.77,"currency_code":"EUR","in_stock":false},{"title":"Graphite Shimmer - Light","offer_id":55132481028471,"sku":"4064666052809","price":9.97,"currency_code":"EUR","in_stock":false},{"title":"Graphite Shimmer - Medium","offer_id":55132481061239,"sku":"4064666052816","price":9.97,"currency_code":"EUR","in_stock":false},{"title":"Graphite Shimmer - Dark","offer_id":55132481094007,"sku":"4064666052823","price":9.97,"currency_code":"EUR","in_stock":false},{"title":"Steel Glow - Medium","offer_id":55132481126775,"sku":"4064666052830","price":10.77,"currency_code":"EUR","in_stock":false},{"title":"Steel Glow - Dark","offer_id":55132481159543,"sku":"4064666052847","price":10.77,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/wella-wella-true-grey-creme-toner.430056709.jpg?v=1755913085"},{"product_id":"wella-true-grey-activator","title":"Wella True Grey Activator","description":"\u003cp\u003e\u003cstrong\u003eWella True Grey Activator\u003c\/strong\u003e is the perfect combination with the Wella True Grey Toner for all types of grey hair! This low volume activator ensures guaranteed results without damage or lightening. The Activator is free from ammonia, MEA, fragrance and animal-derived ingredients. Natural grey hair has its own challenges, such as a dull appearance, lack of dimension\/shadow or a tendency to turn yellow. That is why Wella developed Silver Glow by True Grey, a treatment specially designed to make natural grey hair shine like never before. Embrace your grey hair with Wella True Grey!\u003c\/p\u003e\n\u003ch3\u003eKey features of Wella True Grey Activator:\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eSuitable for use in combination with Wella True Grey Toners\u003c\/li\u003e\n\n\u003cli\u003eSuitable for all types of natural grey hair\u003c\/li\u003e\n\n\u003cli\u003eNo lightening or damage\u003c\/li\u003e\n\n\u003cli\u003eFree from ammonia, MEA and animal-derived ingredients\u003c\/li\u003e\n\n\u003cli\u003eFragrance-free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eHow do you use Wella True Grey Activator?\u003c\/h3\u003e\n\u003col\u003e\n\n\u003cli\u003eMix the activator with the True Grey Toner in a 1:1 ratio.\u003c\/li\u003e\n\n\u003cli\u003eApply the mixture to dry hair and distribute it evenly over the entire hair or specific sections.\u003c\/li\u003e\n\n\u003cli\u003eLeave the product on for 30 minutes.\u003c\/li\u003e\n\n\u003cli\u003eDuring the processing time, the toners may darken, but this will not affect the final result. Trust the process!\u003c\/li\u003e\n\n\u003cli\u003eRinse the hair thoroughly.\u003c\/li\u003e\n\n\u003cli\u003eStyle the hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eEmbrace your grey hair and give it a beautiful shine and silver tones with Wella True Grey Activator and Toner.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"500ml","offer_id":55132483322231,"sku":"4064666052946","price":8.09,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/wella-wella-true-grey-activator.430057047.jpg?v=1755913178"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/collections\/wella-true-grey-6971917.jpg?v=1768955688","url":"https:\/\/hairwebshop.com\/en\/collections\/wella-true-grey.oembed","provider":"Hairwebshop","version":"1.0","type":"link"}