{"product_id":"indola-curl-therapy-cleanser","title":"Indola Curl Therapy Cleanser","description":"\u003cp\u003eThe \u003cstrong\u003eIndola Curl Therapy Cleanser\u003c\/strong\u003e is the shampoo from Indola's new CURLS range, made for curly to coily hair. The bottle says it all: \u003cem\u003emoisturised curls start here\u003c\/em\u003e. It cleanses gently and leaves the hair feeling cared for instead of squeaky clean and dry.\u003c\/p\u003e\n\u003cp\u003eThe difference with a regular shampoo is the gentle cleansing. Curly hair is naturally drier because sebum has a harder time travelling down the curves of the hair shaft from the scalp. An aggressive shampoo strips away that little bit of oil too. This cleanser cleanses without stripping away the natural oils and uses moringa oil for a cared-for feel and better elasticity.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e300 ml shampoo from the Indola CURLS range\u003c\/li\u003e\n\n\u003cli\u003eFor curly to coily hair\u003c\/li\u003e\n\n\u003cli\u003eCleanses gently and leaves the hair feeling cared for\u003c\/li\u003e\n\n\u003cli\u003eImproves elasticity and provides moisture without removing the natural oils\u003c\/li\u003e\n\n\u003cli\u003eSupports the natural definition and shape of the curl\u003c\/li\u003e\n\n\u003cli\u003eAdds shine and tames unruly hair without a sticky feel\u003c\/li\u003e\n\n\u003cli\u003eCombats dryness\u003c\/li\u003e\n\n\u003cli\u003eSuitable for daily use\u003c\/li\u003e\n\n\u003cli\u003eVegan formula, without ingredients of animal origin\u003c\/li\u003e\n\n\u003cli\u003eActive ingredient: moringa oil\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003cp\u003eMoringa oil is a light oil that nourishes the hair without weighing it down. In combination with a mild cleansing base, enough of the hair's own lipid layer remains on the hair shaft to keep the curl supple. That is exactly what a curl needs: a fibre that can bend without breaking.\u003c\/p\u003e\n\u003cp\u003eElasticity is more important for curly hair than for straight hair. Every curl is a curve, and on every curve, the outside of the fibre is under tension. Hair that is too dry does not flex but snaps. By introducing and retaining moisture, that resilience is maintained, and it shows: the curl returns to its own shape instead of sagging or frizzing.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWet the hair thoroughly. Preferably do not use hot water.\u003c\/li\u003e\n\n\u003cli\u003eApply a generous amount directly to the scalp.\u003c\/li\u003e\n\n\u003cli\u003eMassage gently but firmly to loosen dirt and product residue.\u003c\/li\u003e\n\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\n\u003cli\u003eApply some more product through the lengths and detangle with your fingers, a brush or a wide-tooth comb.\u003c\/li\u003e\n\n\u003cli\u003eRinse thoroughly again.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003ch2\u003eResult\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eClean hair that feels cared for instead of dry\u003c\/li\u003e\n\n\u003cli\u003eCurls with more resilience and a clearer natural shape\u003c\/li\u003e\n\n\u003cli\u003eShine and less frizz, without a sticky film\u003c\/li\u003e\n\n\u003cli\u003eA good base for the rest of your curl routine\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"Indola","offers":[{"title":"300ml","offer_id":57443556196727,"sku":"4067971181370","price":11.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/indola-curl-therapy-cleanser-300ml-4536113.jpg?v=1788919451","url":"https:\/\/hairwebshop.com\/en\/products\/indola-curl-therapy-cleanser","provider":"Hairwebshop","version":"1.0","type":"link"}