{"product_id":"la-riche-directions-antique-mauve","title":"La Riche Directions - Antique Mauve","description":"\u003cp\u003eLa Riche Directions Antique Mauve is a semi-permanent hair dye in a muted dusty pink purple, soft and slightly vintage. A subtle pastel that doesn't quickly fall out of fashion. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Antique Mauve without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eAntique Mauve shade: a muted dusty pink purple, soft and slightly vintage\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThis shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the color mixes with the yellow undertone and you get a different result than on the pot. On darker hair you will see very little of it. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the color with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Antique Mauve with Lilac for a lighter lilac, or with Stormy Grey for a greyish mauve. If you want a lighter, pastel version of Antique Mauve, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Antique Mauve\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and instructions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55108165599607,"sku":"5034843001820","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-antique-mauve-100ml-9802531.jpg?v=1792796228","url":"https:\/\/hairwebshop.com\/en\/products\/la-riche-directions-antique-mauve","provider":"Hairwebshop","version":"1.0","type":"link"}