{"product_id":"la-riche-directions-denim-blue","title":"La Riche Directions - Denim Blue","description":"\u003cp\u003eLa Riche Directions Denim Blue is a semi-permanent hair dye in a dark denim blue, muted and full. A blue that looks cool without being flashy. You don't need developer: the cream goes straight from the pot onto your hair. It contains no ammonia and no peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Denim Blue without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eMain features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eDenim Blue shade: a dark denim blue, muted and full\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThe color is most pronounced on light blonde or bleached hair. Because it is a dark shade, you will also see a beautiful shine of color on dark blonde or light brown hair. On very dark hair, it remains a subtle glow. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears, and neck so that the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eDarker shades usually last a bit longer. Wash with lukewarm to cool water and a mild shampoo, then the color will stay beautiful. You can touch it up whenever you want, because there is no peroxide in it.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Denim Blue with Pastel Blue for a lighter, washed denim blue, or with Midnight Blue for a deeper navy blue. If you want a lighter, pastel version of Denim Blue, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Denim Blue\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde to dark blonde hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and usage instructions may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132427813239,"sku":"5034843000984","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-denim-blue-100ml-5878919.jpg?v=1792794976","url":"https:\/\/hairwebshop.com\/en\/products\/la-riche-directions-denim-blue","provider":"Hairwebshop","version":"1.0","type":"link"}