{"product_id":"la-riche-directions-ebony","title":"La Riche Directions - Ebony","description":"\u003cp\u003eLa Riche Directions Ebony is a semi-permanent hair dye in a soft black. It is ideal for darkening a previously bright colour. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up as with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Ebony without being committed to it for months. The 100 ml pot is resealable, so you can store any leftover dye for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eEbony shade: a soft black\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eVisible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base leaves your hair feeling soft\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair it works on\u003c\/h2\u003e\n\u003cp\u003eThe colour is most pronounced on light blonde or bleached hair. On dark blonde or light brown hair, it also gives a beautiful coloured shine. On very dark hair, it provides only a subtle glow. If you want the colour on darker hair, you will need to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply Vaseline to your hairline, ears and neck to prevent the dye from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003eWear gloves and distribute the cream evenly from roots to ends. A dye brush can help with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will produce a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water runs clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test on a small section of hair first to see exactly what colour you will get.\u003c\/p\u003e\n\u003ch2\u003eKeeping the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eDarker shades usually last a little longer. Wash with lukewarm to cool water and a mild shampoo to keep the colour looking its best. You can touch up the colour whenever you like, as it contains no peroxide.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Ebony with Midnight Blue for a blue-black, or with Plum for a black with purple shine. For a lighter, pastel version of Ebony, mix a small amount into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Ebony\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde to dark blonde hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you are unsure about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always check the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132433875319,"sku":"5034843001264","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-ebony-100ml-9120412.jpg?v=1792794915","url":"https:\/\/hairwebshop.com\/en\/products\/la-riche-directions-ebony","provider":"Hairwebshop","version":"1.0","type":"link"}