{"product_id":"la-riche-directions-fluorescent-yellow","title":"La Riche Directions - Fluorescent Yellow","description":"\u003cp\u003eLa Riche Directions Fluorescent Yellow is a semi-permanent hair dye in a fluorescent yellow that glows under blacklight. It only works on hair that is almost white. The color glows brightly under UV light or blacklight. You don't need a developer: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Fluorescent Yellow without being stuck with it for months. The 100 ml pot is resealable, so you can store any leftovers for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eFluorescent Yellow shade: a fluorescent yellow that glows under blacklight\u003c\/li\u003e\n\n\u003cli\u003eGlows under UV light and blacklight\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair it works on\u003c\/h2\u003e\n\u003cp\u003eThis shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the color blends with the yellow undertone, and you will get a different result than shown on the pot. You will see very little of it on darker hair. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some petroleum jelly to your hairline, ears, and neck to prevent the color from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will result in a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test on a lock of hair first so you know exactly what color you will get.\u003c\/p\u003e\n\u003ch2\u003eKeeping the color beautiful for longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a small amount into your conditioner; this will refresh the color with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Fluorescent Yellow with Fluorescent Lime for a neon green-yellow, or with Fluorescent Orange for a warmer neon yellow. If you want a lighter, pastel version of Fluorescent Yellow, mix a small amount into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Fluorescent Yellow\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any doubts about allergies, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging, and usage instructions may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132428763511,"sku":"5034843001875","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-fluorescent-yellow-100ml-6349784.jpg?v=1792794975","url":"https:\/\/hairwebshop.com\/en\/products\/la-riche-directions-fluorescent-yellow","provider":"Hairwebshop","version":"1.0","type":"link"}