{"product_id":"la-riche-directions-neon-red","title":"La Riche Directions - Neon Red","description":"\u003cp\u003eLa Riche Directions Neon Red is a semi-permanent hair dye in a bright red with a pink glow. Bright and fresh, with just a little more pink than classic red. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia and no peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Neon Red without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eNeon Red shade: a bright red with a pink glow\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eStays visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colors\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eYou get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair you will mainly see a glow, on brown or black hair the color is barely visible. If you want the color on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the color does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the color beautiful longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the shade fresh longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colors\u003c\/h2\u003e\n\u003cp\u003eAll Directions colors can be mixed together. Mix Neon Red with Pillarbox Red for a more classic red, or with Cerise for a pinker red. If you want a lighter, pastel version of Neon Red, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Neon Red\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColor longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132428435831,"sku":"5034843001882","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-neon-red-100ml-7601515.jpg?v=1792794976","url":"https:\/\/hairwebshop.com\/en\/products\/la-riche-directions-neon-red","provider":"Hairwebshop","version":"1.0","type":"link"}