{"product_id":"la-riche-directions-plum","title":"La Riche Directions - Plum","description":"\u003cp\u003eLa Riche Directions Plum is a semi-permanent hair dye in a deep plum purple with a red undertone. A warm purple that also gives darker hair a beautiful glow. You don't need a developer: the cream can be applied directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This allows you to try Plum without being stuck with it for months. The 100 ml pot is resealable, so you can store any leftovers for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003ePlum shade: a deep plum purple with a red undertone\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThe colour is most pronounced on light blonde or bleached hair. Because it is a dark shade, you will also see a beautiful shine of colour on dark blonde or light brown hair. On very dark hair, it remains a subtle glow. If you want the colour on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply Vaseline to your hairline, ears and neck so that the colour does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer gives a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what colour you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003eDarker shades usually last a bit longer. Wash with lukewarm to cool water and a mild shampoo, then the colour will stay beautiful. You can touch it up whenever you like, because there is no peroxide in it.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Plum with Dark Tulip for a redder burgundy, or with Deep Purple for a darker purple. If you want a lighter, pastel version of Plum, mix a little through a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Plum\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde to dark blonde hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132428599671,"sku":"5034843001158","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-plum-100ml-6842366.jpg?v=1792794975","url":"https:\/\/hairwebshop.com\/en\/products\/la-riche-directions-plum","provider":"Hairwebshop","version":"1.0","type":"link"}