{"product_id":"la-riche-directions-sunflower","title":"La Riche Directions - Sunflower","description":"\u003cp\u003eLa Riche Directions Sunflower is a semi-permanent hair dye in a warm, sunny yellow. It is a bright yellow that only stays truly yellow on very light hair. You do not need a developer: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Sunflower without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eSunflower shade: a warm, sunny yellow\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair it works on\u003c\/h2\u003e\n\u003cp\u003eThis shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the colour blends with the yellow undertone and you will get a different result than shown on the pot. On darker hair, you will see very little of it. If you want the colour on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the colour does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will give a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you normally do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what colour you will get.\u003c\/p\u003e\n\u003ch2\u003eKeeping the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild shampoo without sulphates. Between dye applications, you can mix a little bit into your conditioner; then you refresh the colour with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Sunflower with Mandarin for a golden orange, or with Spring Green for a fresh lime. If you want a lighter, pastel version of Sunflower, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Sunflower\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132428534135,"sku":"5034843001752","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-sunflower-100ml-9470706.jpg?v=1792794975","url":"https:\/\/hairwebshop.com\/en\/products\/la-riche-directions-sunflower","provider":"Hairwebshop","version":"1.0","type":"link"}