{"product_id":"la-riche-directions-ultra-violet","title":"La Riche Directions - Ultra Violet","description":"\u003cp\u003eLa Riche Directions Ultra Violet is a semi-permanent hair dye in an intense blue-purple shade. Bold and vibrant, with a distinctly blue tint. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Ultra Violet without being stuck with it for months. The 100 ml pot can be resealed, so you can store any leftover product for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eUltra Violet shade: an intense blue-purple\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eFree from ammonia and peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base leaves your hair feeling soft\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair is it suitable for?\u003c\/h2\u003e\n\u003cp\u003eThe best results can be achieved on light blonde or bleached hair. The lighter your hair, the brighter the colour. On dark blonde hair, you will mainly see a tint, while on brown or black hair, the colour will be barely visible. If you want the colour on darker hair, you will need to bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply a little petroleum jelly to your hairline, ears and neck to prevent the colour from staining your skin.\u003c\/li\u003e\n\n\u003cli\u003eWear gloves and distribute the cream evenly from roots to ends. A dye brush can help with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for 15 to 30 minutes. Leaving it on longer will produce a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water runs clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as usual.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always perform a strand test on a small section of hair first to see exactly what colour you will get.\u003c\/p\u003e\n\u003ch2\u003eHow to make the colour last longer\u003c\/h2\u003e\n\u003cp\u003eWash your hair with lukewarm to cool water and a mild, sulphate-free shampoo, and do not wash it more often than necessary. A dollop of the colour mixed into your conditioner acts as a colour mask and keeps the shade looking fresh for longer.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Ultra Violet with Neon Blue for a bluer purple, or with Violet for a warmer purple. If you want a lighter, pastel version of Ultra Violet, mix a little into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Ultra Violet\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e light blonde or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you are unsure about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always check the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132421095799,"sku":"5034843001783","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-ultra-violet-100ml-1600103.jpg?v=1792794981","url":"https:\/\/hairwebshop.com\/en\/products\/la-riche-directions-ultra-violet","provider":"Hairwebshop","version":"1.0","type":"link"}