{"product_id":"la-riche-directions-wisteria","title":"La Riche Directions - Wisteria","description":"\u003cp\u003eLa Riche Directions Wisteria is a semi-permanent hair dye in a soft blue-purple, like the wisteria flower. A pastel with a little more colour than Lavender. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.\u003c\/p\u003e\n\u003cp\u003eThe colour attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Wisteria without being stuck with it for months. The 100 ml pot is resealable, so you can keep what you have left for next time.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eWisteria shade: a soft blue-purple, like the wisteria flower\u003c\/li\u003e\n\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\n\u003cli\u003eNo ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003eRemains visible for four to six weeks\u003c\/li\u003e\n\n\u003cli\u003eNourishing cream base, your hair feels soft afterwards\u003c\/li\u003e\n\n\u003cli\u003eCan be mixed with other Directions colours\u003c\/li\u003e\n\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\n\u003cli\u003eResealable 100 ml pot\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWhat hair does it work on\u003c\/h2\u003e\n\u003cp\u003eThis shade needs a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the colour mixes with the yellow undertone and you will get a different result than on the pot. On darker hair, you will see very little of it. If you want the colour on darker hair, you must bleach it first.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\n\u003cli\u003eWash your hair with shampoo without conditioner and towel-dry it.\u003c\/li\u003e\n\n\u003cli\u003eApply some Vaseline to your hairline, ears and neck so that the colour does not stain your skin.\u003c\/li\u003e\n\n\u003cli\u003ePut on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.\u003c\/li\u003e\n\n\u003cli\u003eLeave to work for 15 to 30 minutes. Leaving it on longer gives a more intense colour.\u003c\/li\u003e\n\n\u003cli\u003eRinse out with cold water until the water is clear. Do not use shampoo afterwards.\u003c\/li\u003e\n\n\u003cli\u003eDry and style your hair as you usually do.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eDo not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what colour you get.\u003c\/p\u003e\n\u003ch2\u003eKeep the colour beautiful for longer\u003c\/h2\u003e\n\u003cp\u003ePastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the colour with every wash.\u003c\/p\u003e\n\u003ch2\u003eMixing with other colours\u003c\/h2\u003e\n\u003cp\u003eAll Directions colours can be mixed together. Mix Wisteria with Lavender for a lighter lavender, or with Ultra Violet for a fuller blue-purple. If you want a lighter, pastel version of Wisteria, mix a little bit into a white conditioner.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBrand:\u003c\/strong\u003e La Riche\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eType:\u003c\/strong\u003e semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eShade:\u003c\/strong\u003e Wisteria\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e platinum blonde or almost white bleached hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 15 to 30 minutes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eColour longevity:\u003c\/strong\u003e four to six weeks\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eContents:\u003c\/strong\u003e 100 ml\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eThe full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eIngredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.\u003c\/p\u003e","brand":"La Riche","offers":[{"title":"100ml","offer_id":55132428894583,"sku":"5034843000991","price":5.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/0932\/6199\/files\/la-riche-directions-wisteria-100ml-3650543.jpg?v=1792794971","url":"https:\/\/hairwebshop.com\/en\/products\/la-riche-directions-wisteria","provider":"Hairwebshop","version":"1.0","type":"link"}