{"product_id":"loreal-dia-color","title":"L'Oreal Dia Color","description":"\u003cp\u003eDiscover L’Oréal Professionnel’s innovative solution for dull hair. \u003cstrong\u003eDia Color\u003c\/strong\u003e Tech addresses the gradual breakdown of melanin molecules in the hair, combating dullness and reactivating the natural color. This technology fills the space left by lost melanin, ensuring vibrant color in every hair fiber. The formula is enriched with ammonia-free ingredients, providing a pleasant scent and up to 92% natural origin.*\u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eRestores dull hair caused by the gradual breakdown of melanin.\u003c\/li\u003e\r\n\u003cli\u003eUp to 70% gray coverage.\u003c\/li\u003e\r\n\u003cli\u003eAdds 3x more shine to the hair.\u003c\/li\u003e\r\n\u003cli\u003eAmmonia-free formula for a pleasant scent.\u003c\/li\u003e\r\n\u003cli\u003eUp to 92% natural origin.**\u003c\/li\u003e\r\n\n\u003c\/ul\u003e\r\n\u003ch3\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003col\u003e\r\n\u003cli\u003eMix the Dia Color Cream with the \u003cstrong\u003e\u003ca href=\"\/en\/products\/loreal-dia-activateur\"\u003eDia Activateur\u003c\/a\u003e\u003c\/strong\u003e in a 1:1.5 ratio.\u003c\/li\u003e\r\n\u003cli\u003eApply the mixture to dry, unwashed hair using a brush or applicator bottle, from roots to ends.\u003c\/li\u003e\r\n\u003cli\u003eLeave the color to develop for 20 minutes on the first application.\u003c\/li\u003e\r\n\u003cli\u003eOn subsequent applications, first apply to the roots and leave to work for 15 minutes, then apply to the lengths and ends and leave to work for another 5 minutes.\u003c\/li\u003e\r\n\u003cli\u003eEmulsify and rinse thoroughly until the water runs clear.\u003c\/li\u003e\r\n\u003cli\u003eUse the specific Metal Detox shampoo for color-treated hair for optimal care.\u003c\/li\u003e\r\n\n\u003c\/ol\u003e\r\n\u003cp\u003e*For some applications, refreshing with a simple emulsion may be sufficient.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Wear suitable disposable gloves and avoid using metal objects during mixing. Refer to the instructions for detailed application.\u003c\/p\u003e\r\n\u003cp\u003eTip: Also check out the other hair color products in the \u003ca href=\"\/en\/collections\/dia\"\u003e\u003cstrong\u003eL'Oréal Dia\u003c\/strong\u003e\u003c\/a\u003e range!\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"1 - Black","offer_id":55132395831671,"sku":"3474637208615","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"3 - Dark brown","offer_id":55132395864439,"sku":"3474637206987","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"4 - Medium brown","offer_id":55132395897207,"sku":"3474637206994","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"4.12","offer_id":57252159848823,"sku":"3474637266417","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"4.15 - Light Ash Brown","offer_id":55132395929975,"sku":"3474637207410","price":11.53,"currency_code":"EUR","in_stock":true},{"title":"4.20 - Brown violet","offer_id":55132395962743,"sku":"3474637208318","price":11.53,"currency_code":"EUR","in_stock":false},{"title":"4.45 - 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