{"product_id":"loreal-dia-richesse","title":"L'Oreal Dia Richesse","description":"\u003ch2\u003e\u003cstrong\u003eL'Oreal Dia Richesse is being replaced by the new \u003ca href=\"\/en\/products\/loreal-dia-color\"\u003eL'Oreal Dia Color\u003c\/a\u003e!\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eL'Oreal Dia Richesse\u003c\/strong\u003e is the ideal choice for your first hair dye experience. It is perfect for both beginners and for adding character to your natural hair color. With this dye, you can make your hair up to 4 shades darker and cover the first signs of gray hair.\u003c\/p\u003e\n\u003cp\u003eIn your natural hair, the hair cuticles are closed. The alkaline particles in Dia Richesse cause the hair fiber to swell slightly, allowing the color particles to penetrate the cuticles. This allows you to lighten by up to 1.5 shades, cover up to 70% of your gray hair, and create vibrant, intense colors.\u003c\/p\u003e\n\u003ch3\u003eWhich developer should you use?\u003c\/h3\u003e\n\u003ch4\u003eYou have the following developers to choose from:\u003c\/h4\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003eDiactivateur 6 vol: Apply this to a light base, especially on lengths and ends that have been colored before.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003eDiactivateur 9 vol: Use this to maintain the level of color. Apply it on the same day after another treatment, such as a permanent or another chemical treatment, to cover gray hair.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003eDiactivateur 15 vol: This developer covers up to 70% of gray hair and adds more character and intensity, especially to a dark hair color.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eWhat is the processing time and mixing ratio?\u003c\/h3\u003e\n\u003cp\u003eThe processing time is 20 minutes and the mixing ratio is 1 part dye to 1.5 parts developer.\u003c\/p\u003e\n\u003cp\u003eTip: Also check out the other hair coloring products from the \u003ca href=\"\/en\/collections\/dia\"\u003e\u003cstrong\u003eL'Oréal Dia\u003c\/strong\u003e\u003c\/a\u003e line!\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"1 - Black","offer_id":55132443607415,"sku":"3474630397552","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"2.10 - Intense Dark Ash Brown","offer_id":55132443640183,"sku":"3474630456426","price":8.88,"currency_code":"EUR","in_stock":false},{"title":"3 - 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