{"product_id":"matrix-socolor-extra-coverage","title":"Matrix SoColor Extra Coverage","description":"\u003cp\u003e\u003cstrong\u003eMatrix SoColor Extra Coverage\u003c\/strong\u003e is a permanent cream color designed for maximum gray hair coverage. The formula contains the advanced Cera-Oil Conditioning Complex, which strengthens the hair structure and restores the hair surface for long-lasting color with a beautiful shine. The Extra Coverage shades provide uniform and natural-looking gray coverage that stays beautiful for up to 20 washes. Thanks to the Pre-Bonded formulas with the exclusive Bond Protecting Concentrate, the hair structure is protected, preserving the quality of the hair with every coloring.\u003c\/p\u003e\r\n\u003ch3\u003eKey features:\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eExtra coverage permanent cream color for gray hair\u003c\/li\u003e\r\n\u003cli\u003eLong-lasting color with a beautiful shine\u003c\/li\u003e\r\n\u003cli\u003eUniform, natural-looking gray coverage for up to 20 washes\u003c\/li\u003e\r\n\u003cli\u003eContains the Cera-Oil Conditioning Complex for intensive nourishment and hair strengthening\u003c\/li\u003e\r\n\u003cli\u003e100% gray coverage with an even color\u003c\/li\u003e\r\n\n\u003c\/ul\u003e\r\n\u003cp\u003eMatrix SoColor Extra Coverage not only offers complete gray coverage that stays beautiful for a long time, but also intensively cares for the hair, strengthens the hair structure, and maintains color vibrancy for longer.\u003c\/p\u003e\r\n\u003ch3\u003eHow to use?\u003c\/h3\u003e\r\n\u003cp\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e Mix the color with the \u003ca href=\"\/en\/products\/matrix-cream-developer\"\u003e\u003cstrong\u003eMatrix Cream Developer\u003c\/strong\u003e\u003c\/a\u003e (10, 20, 30, or 40 volume) in a 1:1 ratio for optimal results.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e Leave the product to work for 35-45 minutes and rinse thoroughly.\u003c\/p\u003e\r\n\u003cp\u003eTip: also check out the other hair coloring products from the \u003ca href=\"\/en\/collections\/matrix\"\u003e\u003cstrong\u003eMatrix Color\u003c\/strong\u003e\u003c\/a\u003e line!\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"504N - 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