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This color is suitable for perfectly covering gray and white hair with beautiful natural shades.\u003c\/p\u003e\r\n\u003ch3\u003eKey features:\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eContains ME+ Technology and Pure Balance Technology\u003c\/li\u003e\r\n\u003cli\u003eLess damage to the hair than the previous Koleston Perfect color\u003c\/li\u003e\r\n\u003cli\u003eEasy 1:1 mixing ratio\u003c\/li\u003e\r\n\u003cli\u003eUp to 100% coverage of white and gray hair, up to 3 levels of lift\u003c\/li\u003e\r\n\n\u003c\/ul\u003e\r\n\u003ch3\u003eHow does the ME+ Technology work?\u003c\/h3\u003e\r\n\u003cp\u003eThe ME+ Technology was specially developed to reduce allergic reactions to hair color. Regular hair color contains substances such as PPD and PTD, to which some people are allergic. In the ME+ Technology, the shape of the molecules has been changed so that they can no longer click with the T-cells in the body that warn of potentially dangerous substances. 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