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Joico Colorful — Color that Defies the DayThe Joico Colorful line is made for people who love their hair color and want to keep it as long-lasting and vibrant as possible. The Anti-Fade formulas actively protect color intensity from the daily wear and tear of washing, UV rays, and styling. Thanks to SmartRelease Technology, Rosehip Oil, Arginine, and Keratin are continuously released to not only preserve color but also structurally strengthen the hair.Whether you have a vibrant red shade, a subtle brunette look, or radiant blonde hair — Colorful ensures that your hair color looks as good after every wash as it did the day you left the salon. The formulas are lightweight and do not weigh the hair down.Who is Colorful for?Colorful is the perfect daily care for anyone with color-treated hair who invests in their color and wants to keep it fresh and vibrant for as long as possible.