Styling
Styling products give your hair shape, grip and hold. From light mousse and sea salt spray for natural texture to wax, clay and pomade for strong control. The rule of thumb: the drier the product, the mattes the result, and the more water it contains, the shinier. Always start with less than you think you need — you can always add more, but you can't take it out.
Where you apply it matters more than how much you use. If you want volume, work it into the roots and not the ends. If you want definition or control, apply it to the lengths instead. In damp hair, product distributes more easily; in dry hair, you can shape it more precisely.
You can combine products, but use them in the right order: first heat protection and volume product in damp hair, then dry, then wax or cream for shape, and finally hairspray. Doing it the other way around will work against you.
If your hair doesn't hold, it's usually not because you're using too little product, but too much. Saturated hair becomes limp. Wash it out and start with half.