Proraso

Proraso, founded in 1908 by Ludovico Martelli, has been setting trends in the world of shaving for three generations. Rooted in Italy, it began as a modest Florentine laboratory in 1948, experimenting with active formulas and studying new products. A time of innovation and growth, where confidence in the future and in the growth of a small company reigned supreme. The year of the Pre-Shave Cream and Aftershave Balm brought astonishment with its freshness and effectiveness: embraced by Italian barbers and subsequently by more and more men at home. Shaving changed in an Italy that yearned for innovation. Evolution according to the tradition of Proraso The Proraso laboratory creates products that keep pace with time and trends, while always retaining their classic character. The formulas have been improved over the years and are based on natural, trusted ingredients. Proraso's packaging has been renewed and with new product lines they continue to attract new admirers around the world. The fundamental principle, defined by Piero Martelli and later continued by his son Ludovico, remains: creating professional, high-quality products that guarantee a pleasant and flawless shaving experience, whether you are at the barbershop or at home. Proraso has 4 different product lines Proraso started with the green line, with guaranteed freshness, and then expanded to specialized lines that meet specific characteristics and needs. It is an evolution that however never lost sight of their authenticity. Proraso Green remains the first and lasting line, striking for the quality of the ingredients. Refreshing and stimulating, suitable for all beard and skin types, with pleasant notes of menthol and eucalyptus. Proraso White is specially developed for sensitive and easily irritated skin, with extracts of green tea and oatmeal to prevent redness and soften the skin. A soft fruity scent of lime and apple stimulates the senses. Proraso Red exfoliates and nourishes, designed for thicker, coarser beards, to soften them and prepare them for shaving, enriched with shea butter and scented with an intense sandalwood scent. Proraso Blue is protective and moisturizing, ideal for those who want a smooth, comfortable shave, with aloe vera and vitamin E. A modern, spicy scent with notes of amber and musk. Beard care from Proraso The Italian brand Proraso has also developed a special product line for men with beards. Made from the highest quality, ideal for daily beard care. These products nourish and moisturize, keeping both the beard and the skin in top condition. In 2016, Proraso's beard care line was expanded with new scents: Wood & Spice, Azur Lime and Cypress & Vetiver.