Curl Expression

L'Oréal Série Expert Curl Expression is the perfect hair care line for people with curly hair. All products in the L'Oréal Curl Expression range provide hydration, definition, nourishment and care for your curls. But this range is not only great for curls; people with wavy hair can also benefit from it. The renewed Curl Expression formula is based on three active ingredients: glycerine, urea H and hibiscus seed, which together offer many benefits: 2x more hydration 11x more definition 37% faster drying time 48 hours of frizz protection Which products are included in the L'Oréal Curl Expression range? The products available in the L'Oréal Curl Expression range include: L'Oréal Série Expert Curl Expression Shampoo L'Oréal Série Expert Curl Expression Anti Build-up Shampoo L'Oréal Série Expert Curl Expression Mask L'Oréal Série Expert Curl Expression Rich Mask L'Oréal Série Expert Curl Expression Leave-in Moisturizer L'Oréal Série Expert Curl Expression 10-in-1 Cream-in-Mousse L'Oréal Série Expert Curl Expression Drying Accelerator Leave-in L'Oréal Série Expert Curl Expression Cream-in-Jelly Activator L'Oréal Série Expert Curl Expression Water Reviving Spray What hair type is L'Oréal Curl Expression suitable for? This range is suitable for people with wavy, curly or coily hair. L'Oréal Curl Expression is designed to nourish and define every type of curl. The range even offers two special hair care routines, one for curly hair and one for coily hair. The perfect hair care routine for curly hair with Curl Expression For whom: From wavy to very curly hair Goal: Cleanse and hydrate the hair Step 1: Do not comb your hair before using the shampoo. Step 2: Wet your hair with lukewarm water (not too hot, as this can damage the hair fiber). Step 3: Use two pumps of shampoo per wash. You can choose between the Anti Build-Up Cleansing Jelly to remove product residue or the Intens Moisturizing Cleansing Cream for extra hydration. If you want to use both, start with the Anti Build-Up and follow with the Cleansing Cream. Step 4: Massage the shampoo in with circular motions. Avoid rubbing, squeezing or tangling the hair. Respect the natural direction of your hair to prevent knots. After using the shampoo, apply the desired mask (moisturizer or rich moisturizer) to hydrate your hair and maintain the proper porosity of the hair fiber: Step 1: Apply the mask to the lengths and ends (not to the scalp) and massage it in gently. Step 2: Use a wide-tooth comb or brush to carefully detangle your hair, starting at the ends. Step 3: Leave the mask on for 5 to 20 minutes and rinse thoroughly. Step 4: Gently pat your hair dry to prevent friction. The perfect hair care routine for coily hair with Curl Expression: For whom: Very curly to very coily hair Goal: Gently cleanse and hydrate the scalp and hair Step 1: Try to carefully detangle the ends of your hair. Step 2: Wet your hair with lukewarm water (not too hot, to protect the hair fiber) and pay attention to the direction of the hair cuticles. Let the water thoroughly penetrate your hair. Step 3: Use two pumps of shampoo per wash. You can choose between the Anti Build-Up Cleansing Jelly to remove product residue or the Intens Moisturizing Cleansing Cream for extra hydration. If you want to use both, start with the Anti Build-Up and follow with the Cleansing Cream. Step 4: Massage the shampoo in with circular motions. Avoid rubbing, squeezing or tangling the hair. Respect the natural direction of your hair to prevent knots. After using the shampoo, apply the desired mask (moisturizer or rich moisturizer) to hydrate your hair and maintain the proper porosity of the hair fiber, similar to the routine for curly hair. What is the technology in L'Oréal Curl Expression? L'Oréal Curl Expression is based on a scientific formula with three active ingredients: Glycerine: Glycerine has the property of retaining water, which keeps your hair hydrated for longer. With a concentration of up to 3% in this formula, it provides long-lasting hydration. Urea H: This soothing ingredient has a dual action: it retains hydration and strengthens the hydrolipidic barrier. Hibiscus seed: Hibiscus seed is rich in amino acids and high-quality vitamins, which provides hydration, strength, shine, softness and definition for your curls. These three ingredients work together to provide the mentioned benefits: 2x more hydration, 11x more definition, 37% faster drying time and 48 hours of frizz protection. Can the products from L'Oréal Curl Expression be combined? Absolutely! The most important thing is to first wash your hair with L'Oréal Curl Expression shampoo. After using the shampoo, your hair cuticles will be open, allowing other products to be absorbed better. Then you can apply L'Oréal Curl Expression mask to make optimal use of the open hair cuticles. The mask will then be well absorbed. Finally, close the hair cuticles again with a conditioner, in this case the L'Oréal Curl Expression Lotion.