Defy Damage

Joico Defy Damage — Protect your hair from withinDaily styling, coloring, and exposure to heat and UV rays damage the molecular bonds in your hair. Joico Defy Damage addresses exactly this issue: protecting and strengthening the bonds responsible for your hair's strength, elasticity, and shine. With patented bond-building technology, the hair bonds are strengthened before damage can occur.The Defy Damage line contains an innovative ingredient complex that structurally protects the hair structure. This is unique: most hair care products treat the hair superficially, but Defy Damage goes further by working from within. The result is noticeably stronger, shinier, and more resilient hair.Who is Defy Damage for?Defy Damage is ideal for anyone who regularly chemically treats, bleaches, colors, or intensively styles their hair with heat tools. The line is also excellent as a preventive treatment to prevent future damage.