Redken

Redken 5th Avenue NYC is an iconic brand founded in 1960 in the heart of New York by Jheri Redding and Paula Kent. With their unique vision – the “Scientific Approach to Beauty” – they have changed the beauty world forever. Innovation, fashion and science come together in Redken’s extensive range of professional hair care and styling products. Why choose Redken? Scientific innovation – pioneers in protein reconditioning and patented formulas. Professional quality – loved by top stylists and hairdressers worldwide. Complete hair solutions – for strength, protection, softness, colour retention and hydration. Mix & Match – create your own hair routine by combining products. New York DNA – energy, fashion and passion are at the heart of every product. Redken & L’Oréal Since 1993, Redken has been part of the L’Oréal Group – Professional Products Division, making the brand accessible worldwide to both salons and consumers. Redken range Shampoos & Conditioners – for every hair type and need. Styling products – from flexible hold to maximum hold. Colour protection – specially developed for coloured and treated hair. Treatments & masks – intensively nourishing and restorative. Closing CTA Discover the world of Redken and give your hair the strength, protection and shine it deserves. With Redken, you create your own professional hair routine – straight from New York.