KIS Royal Amsterdam

The Royal Kis line is a luxurious collection of unparalleled quality. In the late 1980s, all-in-one products were extremely popular. Shampoo and conditioner in one seemed to be the product of the future. However, this concept never fully took off. But why? Most cleansing agents have a negative charge, while conditioning ingredients have a positive charge. This made it difficult to effectively combine cleansing and conditioning. As a result, traditional shampoos lost about 50-60% of both their cleansing and conditioning effectiveness. Manufacturers tried to solve this problem by adding long silicone chains. Unfortunately, these silicones built up, weighing down the hair and creating a thick layer around it. This had a negative effect on hair color, perms, and other treatments. Royal Kis products are based on a completely different principle. They utilize so-called Van der Waals forces, which are based on attractions between neutral molecules. That is why the innovative formulas of the cleanditioners, for which a patent has even been applied for, work with neutral conditioning agents. Keratin and modified poloxamine no longer get in each other's way, but instead complement each other. This means that the hair is optimally cleansed and conditioned without compromise. The Royal Kis line therefore offers a unique and effective solution for healthy, radiant, and perfectly conditioned hair.