The American Crew Pre-Styling Forming Shampoo is an innovative hair care solution specially designed for men who want to take their hair styling to the next level. This shampoo not only cleanses but also optimally prepares your hair for styling. Thanks to the advanced formula, your curls are enhanced and defined right in the shower, while maintaining bounce, volume, and natural shine.

Key features

• Gently cleanses and prepares the hair for styling.
• Enhances and defines curls, suitable for all curl types.
• Hydrates the hair and protects against frizz.
• Uses biomimetic vegan lipids from jojoba oil.
• Helps retain moisture and protects against dryness.
• Supports a healthy scalp microbiome for optimal hair growth.
• Lightweight formula that smooths the hair cuticles.
• Refreshing scent of citrus, lily, and strong musk.
• Suitable for textured or frizzy hair of any length.
• Ideal in combination with the Forming Cream Puck for extra styling definition.

How do you use the American Crew Forming Shampoo?

1. Apply the shampoo to wet hair.
2. Gently massage into the hair and scalp until it lathers.
3. Rinse thoroughly.
4. Repeat if necessary for an extra thorough cleanse.

Tip: After shampooing, use the Forming Cream Puck for medium, flexible hold and extra curl definition.

Result
With the American Crew Pre-Styling Forming Shampoo, your hair feels soft, hydrated, and bouncy. Your curls get extra definition and are easier to manage, while your hair is protected against frizz and moisture loss. This shampoo creates the ideal foundation for effortless and long-lasting styling.

Ingredients

• Biomimetic vegan lipids from jojoba oil: Forms a protective layer and helps retain moisture.
• Refreshing scent: A mix of citrus, lily, and strong musk for a fresh start to your day.

Make cleansing a pre-styling routine with the American Crew Forming Shampoo!