Say goodbye to yellow undertones and hello to a fresh, cool blonde look! The Indola Blonde Expert Insta Cool Shampoo combines the power of a purple shampoo with intensive care. This 100% vegan formula neutralizes unwanted warmth, repairs the hair fiber, and makes blonde hair shine again – without silicones or SLS/SLES.

Why you'll want to use this purple shampoo:
For natural, colored, or bleached hair that needs to stay cool, strong, and shiny. Perfect for faux blondes and anyone who wants to prevent yellow tones.

Key features:

• Purple shampoo with purple pigments

• Neutralizes yellow undertones in blonde or lightened hair

• Cares for and cleanses in one step

• Strengthens damaged hair and increases elasticity

• Increases shine and hydration

• 100% vegan formula

• Free from silicones, SLS, and SLES

• Contents: 300ml

Directions:

1. Apply to wet hair

2. Massage into the scalp and lengths

3. Leave on for 2–5 minutes, depending on the desired effect

4. Rinse thoroughly

Use 1–2 times per week for optimal color retention

Combine with the Insta Cool line for the best results:

• Insta Cool Treatment – deep repair and an intense cooling effect

• Insta Cool Spray – leave-in care with anti-yellow properties and heat protection

Result:
A cool blonde look with strength, shine, and softness – without frizz or unwanted warm undertones.