Joico Blonde Life Brightening Shampoo

Joico Blonde Life Brightening Shampoo is a sulfate-free shampoo specially developed for bleached, highlighted and chemically treated hair. The gentle formula cleanses thoroughly, restores the hair's optimal pH level and removes unwanted brassy and yellow tones without weighing down the delicate hair structure. The result: bright, radiant blonde hair with a smooth, silky finish. The shampoo is enriched with an exotic duo of Tamanu oil and Monoï oil. Tamanu oil, a UV absorber packed with strengthening Omega-6 and -9 fatty acids, deeply hydrates, enhances shine and protects brittle ends. Monoï oil, a rare combination of Coconut Oil and Tahitian Gardenia Flower, combats frizz and protects the hair from environmental influences. Arginine, a naturally occurring amino acid, strengthens the hair from within. The patented SmartRelease Technology ensures the continuous release of Rosehip Oil, Arginine and Keratin for visible repair with every use.

Key Features

• Sulfate-free formula, specially for blonde, highlighted and treated hair
• Removes brassy and yellow tones quickly and effectively
• Tamanu oil: deep hydration, UV protection and more shine
• Monoï oil: less frizz, more shine and protection from environmental influences
• Arginine strengthens the hair structure from within
• SmartRelease Technology: continuous release of Rosehip Oil, Keratin & Arginine
• Restores the hair's pH balance
• Leaves the hair supple, smooth and radiant

How to use

• Apply a generous amount to wet hair
• Gently massage into the hair and scalp
• Leave on briefly
• Rinse thoroughly with lukewarm water
• Use 2–3 times a week for optimal results
• Combine with the Joico Blonde Life Brightening Conditioner for the best effect

Results

• Radiant, bright blonde hair without yellow or brassy tones
• Softer, smoother and easier-to-comb hair
• Visibly more shine
• Stronger and more resilient hair after repeated use

Disclaimer
Ingredients, composition, packaging and directions for use may change at any time. Always refer to the information on the packaging for the most up-to-date product information.