Joico Blonde Life Violet Shampoo 1000ml

Joico Blonde Life Violet Shampoo is a sulfate-free toning shampoo specially developed for cool, radiant blonde hair. The rich, well-lathering purple formula neutralizes unwanted yellow and brassy tones in blonde, bleached, highlighted, and gray hair. The result: ice-cool, brighter blonde hair with a healthy, radiant shine. The shampoo is enriched with Tamanu oil and Monoï oil that nourish, hydrate, and protect the hair, while actively combating frizz. Arginine, a naturally occurring amino acid, is crucial for hair strength and helps repair and protect the hair from within. The patented SmartRelease Technology continuously releases Rosehip oil, Arginine, and Keratin for visible repair. The light purple pigments are perfected to neutralize cool, brassy tones in one wash, ideal for use 2-3 times a week.

Key features

• Sulfate-free, purple toning shampoo for blonde and gray hair
• Neutralizes yellow and brassy tones in one wash
• Tamanu oil: deep hydration, UV protection, and more shine
• Monoï oil: less frizz and protection against environmental influences
• Arginine strengthens and repairs the hair from within
• SmartRelease Technology for continuous release of Rosehip oil, Keratin & Arginine
• Suitable for blonde, bleached, highlighted, and gray hair
• Ideal for use 2–3 times a week

How to use

• Apply to wet hair
• Massage thoroughly until a rich lather forms
• Leave on for 1–3 minutes for maximum tone improvement
• Rinse thoroughly with lukewarm water
• Use 2–3 times a week for optimal results
• Combine with the Joico Blonde Life Violet Conditioner for the best effect

Result

• Ice-cool, radiant blonde hair without yellow or brassy tones
• Hydrated, nourished, and soft hair
• Noticeably more shine and brightness
• Stronger and more resilient hair after repeated use

Disclaimer
Ingredients, composition, packaging, and directions for use may change at any time. Always consult the information on the packaging for the most up-to-date product information.