La Riche Directions Antique Mauve is a semi-permanent hair dye in a muted dusty pink purple, soft and slightly vintage. A subtle pastel that doesn't quickly fall out of fashion. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.

The color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Antique Mauve without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.

Key features

• Antique Mauve shade: a muted dusty pink purple, soft and slightly vintage
• No developer needed
• No ammonia or peroxide
• Stays visible for four to six weeks
• Nourishing cream base, your hair feels soft afterwards
• Can be mixed with other Directions colors
• Vegan and not tested on animals
• Resealable 100 ml pot

What hair does it work on

This shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the color mixes with the yellow undertone and you get a different result than on the pot. On darker hair you will see very little of it. If you want the color on darker hair, you must bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel-dry it.
2. Apply some Vaseline to your hairline, ears and neck so that the color does not stain your skin.
3. Put on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.
4. Leave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.
5. Rinse out with cold water until the water is clear. Do not use shampoo afterwards.
6. Dry and style your hair as you usually do.

Do not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.

Keep the color beautiful longer

Pastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the color with every wash.

Mixing with other colors

All Directions colors can be mixed together. Mix Antique Mauve with Lilac for a lighter lilac, or with Stormy Grey for a greyish mauve. If you want a lighter, pastel version of Antique Mauve, mix a little bit into a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Antique Mauve
• Suitable for: platinum blonde or almost white bleached hair
• Processing time: 15 to 30 minutes
• Color longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.

Disclaimer

Ingredients, composition, packaging and instructions for use may change at any time. Always consult the packaging for the most up-to-date product information.