La Riche Directions Apricot is a semi-permanent hair dye in a soft apricot shade: orange with a powdery, pastel look. A warm pastel that is less pronounced than true orange. You don't need a developer: the cream can be applied directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.

The color attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Apricot without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.

Key features

• Apricot shade: a soft apricot shade: orange with a powdery, pastel look
• No developer needed
• No ammonia or peroxide
• Remains visible for four to six weeks
• Nourishing cream base, your hair feels soft afterwards
• Can be mixed with other Directions colors
• Vegan and not tested on animals
• Resealable 100 ml pot

What hair does it work on

This shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the color mixes with the yellow undertone and you will get a different result than on the pot. On darker hair, you will see very little of it. If you want the color on darker hair, you must bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel-dry it.
2. Apply some Vaseline to your hairline, ears and neck so that the color does not stain your skin.
3. Put on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.
4. Leave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.
5. Rinse out with cold water until the water is clear. Do not use shampoo afterwards.
6. Dry and style your hair as you usually do.

Do not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.

Keep the color beautiful for longer

Pastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the color with every wash.

Mixing with other colors

All Directions colors can be mixed together. Mix Apricot with Peach for an even softer peach, or with Tangerine for a warmer, fuller orange. If you want a lighter, pastel version of Apricot, mix a little bit into a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Apricot
• Suitable for: platinum blonde or almost white bleached hair
• Processing time: 15 to 30 minutes
• Color longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.

Disclaimer

Ingredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.