La Riche Directions Cerise is a semi-permanent hair dye in a deep magenta: pink with a hint of purple. For those looking for a bold fuchsia. No developer is needed: the cream can be applied directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.

The color attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Cerise without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.

Key features

• Cerise shade: a deep magenta: pink with a hint of purple
• No developer needed
• Free from ammonia and peroxide
• Remains visible for four to six weeks
• Nourishing cream base, your hair feels soft afterwards
• Can be mixed with other Directions colors
• Vegan and not tested on animals
• Resealable 100 ml pot

What hair does it work on

You will get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair, you will mainly see a glow, while on brown or black hair, the color is barely visible. If you want the color on darker hair, you will need to bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel-dry it.
2. Apply a little Vaseline to your hairline, ears, and neck to prevent the color from staining your skin.
3. Put on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.
4. Leave on for 15 to 30 minutes. Leaving it on longer will give a more intense color.
5. Rinse out with cold water until the water is clear. Do not use shampoo afterwards.
6. Dry and style your hair as usual.

Do not mix Directions with peroxide. Always perform a strand test on a lock of hair first, so you know exactly what color you will get.

Keep the color beautiful for longer

Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash it more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the shade fresh for longer.

Mixing with other colors

All Directions colors can be mixed together. Mix Cerise with Carnation Pink for a lighter, warmer pink, or with Plum for a darker berry. If you want a lighter, pastel version of Cerise, mix a little through a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Cerise
• Suitable for: light blonde or bleached hair
• Processing time: 15 to 30 minutes
• Color longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.

Disclaimer

Ingredients, composition, packaging, and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.