La Riche Directions Dark Tulip is a semi-permanent hair dye in a dark burgundy shade with purple undertones. The darkest red in the range, also suitable if you are looking for a subtle red. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.

The colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Dark Tulip without being committed to it for months. The 100 ml pot can be resealed, so you can store any leftover dye for next time.

Key features

• Dark Tulip shade: a dark burgundy with purple undertones
• No developer needed
• No ammonia or peroxide
• Remains visible for four to six weeks
• Nourishing cream base leaves your hair feeling soft
• Can be mixed with other Directions colours
• Vegan and cruelty-free
• Resealable 100 ml pot

What hair it works on

The colour is most pronounced on light blonde or bleached hair. Because it is a dark shade, it also gives dark blonde or light brown hair a beautiful coloured sheen. On very dark hair, it creates a subtle glow. If you want the colour on darker hair, you will need to bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel-dry it.
2. Apply Vaseline to your hairline, ears and neck to prevent the dye from staining your skin.
3. Wear gloves and apply the cream evenly from roots to ends. A dye brush can help with application.
4. Leave on for 15 to 30 minutes. Leaving it on longer will produce a more intense colour.
5. Rinse out with cold water until the water runs clear. Do not use shampoo afterwards.
6. Dry and style your hair as usual.

Do not mix Directions with peroxide. Always perform a strand test first to see exactly what colour you will get.

How to keep the colour looking beautiful for longer

Darker shades usually last a little longer. Wash with lukewarm to cool water and a mild shampoo to keep the colour looking its best. You can top up the colour whenever you like, as it contains no peroxide.

Mixing with other colours

All Directions colours can be mixed together. Mix Dark Tulip with Tulip for a slightly lighter wine-red, or with Plum for a deeper aubergine. If you want a lighter, pastel version of Dark Tulip, mix a small amount into a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Dark Tulip
• Suitable for: light blonde to dark blonde hair
• Processing time: 15 to 30 minutes
• Colour longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you have any concerns about allergies, always check the packaging first.

Disclaimer

Ingredients, composition, packaging and directions for use may change. Always check the packaging for the most up-to-date product information.