La Riche Directions Deep Purple is a semi-permanent hair dye in a rich, dark purple. Deep and full, it is also visible on hair that is not completely light as a purple glow. You do not need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia and no peroxide, so your hair is not opened up like with permanent dye.

The color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Deep Purple without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.

Main features

• Deep Purple shade: a rich, dark purple
• No developer needed
• Without ammonia and peroxide
• Remains visible for four to six weeks
• Nourishing cream base, your hair feels soft afterwards
• Can be mixed with other Directions colors
• Vegan and not tested on animals
• Resealable 100 ml pot

What hair does it work on

The color is most pronounced on light blonde or bleached hair. Because it is a dark shade, you will also see a beautiful shine of the color on dark blonde or light brown hair. On very dark hair, it remains a subtle glow. If you want the color on darker hair, you must bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel-dry it.
2. Apply some Vaseline to your hairline, ears, and neck so that the color does not stain your skin.
3. Put on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.
4. Leave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.
5. Rinse out with cold water until the water is clear. Do not use shampoo afterwards.
6. Dry and style your hair as you usually do.

Do not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.

Keep the color beautiful longer

Dark shades usually last a bit longer. Wash with lukewarm to cool water and a mild shampoo, then the color will stay beautiful. You can touch it up whenever you want, because there is no peroxide in it.

Mixing with other colors

All Directions colors can be mixed together. Mix Deep Purple with Violet for a brighter purple, or with Midnight Blue for a blue-black purple. If you want a lighter, pastel version of Deep Purple, mix a little through a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Deep Purple
• Suitable for: light blonde to dark blonde hair
• Processing time: 15 to 30 minutes
• Color longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.

Disclaimer

Ingredients, composition, packaging and usage instructions may change at any time. Always consult the packaging for the most up-to-date product information.