La Riche Directions Ebony is a semi-permanent hair dye in a soft black. It is ideal for darkening a previously bright colour. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up as with permanent dye.

The colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Ebony without being committed to it for months. The 100 ml pot is resealable, so you can store any leftover dye for next time.

Key features

• Ebony shade: a soft black
• No developer needed
• No ammonia or peroxide
• Visible for four to six weeks
• Nourishing cream base leaves your hair feeling soft
• Can be mixed with other Directions colours
• Vegan and cruelty-free
• Resealable 100 ml pot

What hair it works on

The colour is most pronounced on light blonde or bleached hair. On dark blonde or light brown hair, it also gives a beautiful coloured shine. On very dark hair, it provides only a subtle glow. If you want the colour on darker hair, you will need to bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel-dry it.
2. Apply Vaseline to your hairline, ears and neck to prevent the dye from staining your skin.
3. Wear gloves and distribute the cream evenly from roots to ends. A dye brush can help with application.
4. Leave on for 15 to 30 minutes. Leaving it on longer will produce a more intense colour.
5. Rinse out with cold water until the water runs clear. Do not use shampoo afterwards.
6. Dry and style your hair as usual.

Do not mix Directions with peroxide. Always perform a strand test on a small section of hair first to see exactly what colour you will get.

Keeping the colour beautiful for longer

Darker shades usually last a little longer. Wash with lukewarm to cool water and a mild shampoo to keep the colour looking its best. You can touch up the colour whenever you like, as it contains no peroxide.

Mixing with other colours

All Directions colours can be mixed together. Mix Ebony with Midnight Blue for a blue-black, or with Plum for a black with purple shine. For a lighter, pastel version of Ebony, mix a small amount into a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Ebony
• Suitable for: light blonde to dark blonde hair
• Processing time: 15 to 30 minutes
• Colour longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you are unsure about an allergy, always check the packaging first.

Disclaimer

Ingredients, composition, packaging and directions for use may change at any time. Always check the packaging for the most up-to-date product information.