La Riche Directions Fire is a semi-permanent hair dye in a bright orange-red, like flames. Strikingly warm and vibrant. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.

The color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try out Fire without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.

Key features

• Fire shade: a bright orange-red, like flames
• No developer needed
• No ammonia or peroxide
• Stays visible for four to six weeks
• Nourishing cream base, your hair feels soft afterwards
• Can be mixed with other Directions colors
• Vegan and not tested on animals
• Resealable 100 ml pot

What hair does it work on

You get the best result on light blonde or bleached hair. The lighter your hair, the brighter the color. On dark blonde hair you will mainly see a glow, on brown or black hair the color is barely visible. If you want the color on darker hair, you must bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel-dry it.
2. Apply some Vaseline to your hairline, ears and neck so that the color doesn't stain your skin.
3. Put on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.
4. Leave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.
5. Rinse out with cold water until the water is clear. Do not use shampoo afterwards.
6. Dry and style your hair as you normally do.

Do not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.

Keep the color beautiful for longer

Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash more often than necessary. A dollop of the color through your conditioner works as a color mask and keeps the shade fresh for longer.

Mixing with other colors

All Directions colors can be mixed together. Mix Fire with Flame for a deeper fire-red, or with Tangerine for a more orange shade. If you want a lighter, pastel version of Fire, mix a little through a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Fire
• Suitable for: light blonde or bleached hair
• Processing time: 15 to 30 minutes
• Color longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.

Disclaimer

Ingredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.