La Riche Directions Flamingo Pink is a semi-permanent hair dye in a bright pink shade with a cool, almost neon look. One of the brightest pink shades in the range. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.

The colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Flamingo Pink without being stuck with it for months. The 100 ml pot is resealable, so you can store any leftovers for next time.

Key features

• Flamingo Pink shade: a bright pink shade with a cool, almost neon look
• No developer needed
• No ammonia or peroxide
• Remains visible for four to six weeks
• Nourishing cream base, your hair feels soft afterwards
• Can be mixed with other Directions colours
• Vegan and cruelty-free
• Resealable 100 ml pot

What hair it works on

You will get the best results on light blonde or bleached hair. The lighter your hair, the brighter the colour. On dark blonde hair, you will mainly see a tint, while on brown or black hair, the colour is barely visible. If you want the colour on darker hair, you will need to bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel-dry it.
2. Apply some Vaseline to your hairline, ears and neck to prevent the colour from staining your skin.
3. Put on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.
4. Leave on for 15 to 30 minutes. Leaving it on longer will give a more intense colour.
5. Rinse out with cold water until the water runs clear. Do not use shampoo afterwards.
6. Dry and style your hair as usual.

Do not mix Directions with peroxide. Always perform a strand test on a lock of hair first, so you know exactly what colour you will get.

How to keep the colour beautiful for longer

Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo, and do not wash it more often than necessary. A dollop of the colour mixed with your conditioner works as a colour mask and keeps the shade fresh for longer.

Mixing with other colours

All Directions colours can be mixed together. Mix Flamingo Pink with Pastel Pink for a softer pink, or with Cerise for a deeper fuchsia. If you want a lighter, pastel version of Flamingo Pink, mix a little into a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Flamingo Pink
• Suitable for: light blonde or bleached hair
• Processing time: 15 to 30 minutes
• Colour longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.

Disclaimer

Ingredients, composition, packaging and directions for use may change at any time. Always refer to the packaging for the most up-to-date product information.