La Riche Directions Lavender is a semi-permanent hair dye in a light lavender shade: soft purple with a blue undertone. A pastel that suits cool skin tones. You don't need a developer: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair isn't opened up like with permanent dye.

The colour attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Lavender without being stuck with it for months. The 100 ml pot is resealable, so you can store any leftovers for next time.

Key features

• Lavender shade: a light lavender shade: soft purple with a blue undertone
• No developer needed
• No ammonia or peroxide
• Remains visible for four to six weeks
• Nourishing cream base, your hair feels soft afterwards
• Can be mixed with other Directions colours
• Vegan and not tested on animals
• Resealable 100 ml pot

What hair it works on

This shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the colour mixes with the yellow undertone and you will get a different result than shown on the pot. On darker hair, you will see very little of it. If you want the colour on darker hair, you must bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel-dry it.
2. Apply Vaseline to your hairline, ears and neck so the colour doesn't stain your skin.
3. Put on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.
4. Leave on for 15 to 30 minutes. Leaving it on longer gives a more intense colour.
5. Rinse out with cold water until the water is clear. Do not use shampoo afterwards.
6. Dry and style your hair as usual.

Do not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what colour you will get.

Keep the colour beautiful for longer

Pastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the colour with every wash.

Mixing with other colours

All Directions colours can be mixed together. Mix Lavender with Silver for a cool lavender-silver, or with Lilac for a rosier lilac. If you want a lighter, pastel version of Lavender, mix a little bit into a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Lavender
• Suitable for: platinum blonde or almost white bleached hair
• Processing time: 15 to 30 minutes
• Colour longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.

Disclaimer

Ingredients, composition, packaging and instructions for use may change at any time. Always consult the packaging for the most up-to-date product information.