La Riche Directions Midnight Blue is a semi-permanent hair dye in a very dark midnight blue, almost navy. Even on dark blonde hair, you will see a blue sheen. You do not need a developer: the cream can be applied directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.

The color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This allows you to try Midnight Blue without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.

Key features

• Midnight Blue shade: a very dark midnight blue, almost navy
• No developer needed
• No ammonia or peroxide
• Remains visible for four to six weeks
• Nourishing cream base, your hair feels soft afterwards
• Can be mixed with other Directions colors
• Vegan and not tested on animals
• Resealable 100 ml pot

What hair does it work on

The color is most pronounced on light blonde or bleached hair. Because it is a dark shade, you will also see a beautiful sheen of color on dark blonde or light brown hair. On very dark hair, it remains a subtle glow. If you want the color on darker hair, you will need to bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and pat it dry with a towel.
2. Apply some Vaseline to your hairline, ears, and neck to prevent the color from staining your skin.
3. Put on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.
4. Leave on for 15 to 30 minutes. Leaving it on longer will give a more intense color.
5. Rinse out with cold water until the water is clear. Do not use shampoo afterwards.
6. Dry and style your hair as usual.

Do not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you will get.

Keep the color beautiful for longer

Darker shades usually last a bit longer. Wash with lukewarm to cool water and a mild shampoo to keep the color looking its best. You can touch it up whenever you like, because it contains no peroxide.

Mixing with other colors

All Directions colors can be mixed together. Mix Midnight Blue with Denim Blue for a lighter denim blue, or with Ebony for a blue-black. If you want a lighter, pastel version of Midnight Blue, mix a little into a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Midnight Blue
• Suitable for: light blonde to dark blonde hair
• Processing time: 15 to 30 minutes
• Color longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.

Disclaimer

Ingredients, composition, packaging, and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.