La Riche Directions Neon Blue is a semi-permanent hair dye in an electric, bright cobalt blue. One of the most striking shades of blue in the range. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.

The colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Neon Blue without being stuck with it for months. The 100 ml pot is resealable, so you can store any leftover dye for next time.

Key features

• Neon Blue shade: an electric, bright cobalt blue
• No developer needed
• No ammonia or peroxide
• Visible for four to six weeks
• Nourishing cream base, leaves your hair feeling soft afterwards
• Can be mixed with other Directions colours
• Vegan and cruelty-free
• Resealable 100 ml pot

What hair is it suitable for?

You will get the best results on light blonde or bleached hair. The lighter your hair, the brighter the colour. On dark blonde hair, you will mainly see a tint, while on brown or black hair, the colour will be barely visible. If you want the colour on darker hair, you will need to bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel-dry it.
2. Apply a little Vaseline to your hairline, ears and neck to prevent the colour from staining your skin.
3. Wear gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.
4. Leave on for 15 to 30 minutes. Leaving it on longer will result in a more intense colour.
5. Rinse out with cold water until the water runs clear. Do not use shampoo afterwards.
6. Dry and style your hair as usual.

Do not mix Directions with peroxide. Always perform a strand test on a lock of hair first to see exactly what colour you will get.

How to make the colour last longer

Wash your hair with lukewarm to cool water and a mild, sulphate-free shampoo, and do not wash it more often than necessary. A dollop of the dye mixed into your conditioner acts as a colour mask and keeps the shade looking fresh for longer.

Mixing with other colours

All Directions colours can be mixed together. Mix Neon Blue with Ultra Violet for a blue-purple shade, or with Pastel Blue for a lighter, softer blue. If you want a lighter, pastel version of Neon Blue, mix a little into a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Neon Blue
• Suitable for: light blonde or bleached hair
• Processing time: 15 to 30 minutes
• Colour longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you have any concerns about allergies, always check the packaging first.

Disclaimer

Ingredients, composition, packaging and directions for use may change at any time. Always check the packaging for the most up-to-date product information.