La Riche Directions Pastel Blue is a semi-permanent hair dye in a soft baby blue. A pastel that looks cool and light. You don't need developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.

The color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Pastel Blue without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.

Key features

• Pastel Blue shade: a soft baby blue
• No developer needed
• No ammonia or peroxide
• Stays visible for four to six weeks
• Nourishing cream base, your hair feels soft afterwards
• Can be mixed with other Directions colors
• Vegan and not tested on animals
• Resealable 100 ml pot

What hair does it work on

This shade needs a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the color mixes with the yellow undertone and you get a different result than on the pot. On darker hair you will see very little of it. If you want the color on darker hair, you must bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel dry.
2. Apply some Vaseline to your hairline, ears and neck, so the color does not stain your skin.
3. Put on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.
4. Leave to work for 15 to 30 minutes. Leaving it on longer gives a more intense color.
5. Rinse out with cold water until the water is clear. Do not use shampoo afterwards.
6. Dry and style your hair as you usually do.

Do not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.

Keep the color beautiful longer

Pastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dye applications, you can mix a little bit into your conditioner; then you refresh the color with every wash.

Mixing with other colors

All Directions colors can be mixed together. Mix Pastel Blue with Silver for an ice-blue silver, or with Lavender for a pastel periwinkle. If you want a lighter, pastel version of Pastel Blue, mix a little bit into a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Pastel Blue
• Suitable for: platinum blonde or almost white bleached hair
• Processing time: 15 to 30 minutes
• Color longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.

Disclaimer

Ingredients, composition, packaging and usage instructions may change at any time. Always consult the packaging for the most up-to-date product information.