La Riche Directions Pastel Rose is a semi-permanent hair dye in a soft, dreamy pastel pink shade. You don't need a developer: the cream goes straight from the pot onto your hair. The formula contains no ammonia and no peroxide, so it doesn't open up your hair like permanent dye does.

The color attaches to the outer layer of your hair and gradually washes out again in four to six weeks. Ideal, therefore, if you want to try out whether pastel pink suits you, without being stuck with it for months. The 100 ml pot is resealable, so you can simply keep what you have left for next time.

Key features

• Soft pastel pink shade, subtle and delicate
• No developer or bleach required
• Free from ammonia and peroxide
• Stays visible for four to six weeks
• Nourishes during coloring with panthenol and hydrolyzed keratin
• Free to mix with other Directions colors
• Resealable 100 ml pot
• Vegan and not tested on animals

What hair does it work on

For a clearly visible pastel pink color, you need light blonde to almost white hair. The color takes best on platinum blonde: bright and soft at the same time. On dark blonde hair, you get a subtle warm glow instead of a real pink color, and on brown or dark hair, you can see almost nothing of it. If you still want pink on darker hair, you have to bleach it first.

How to use

1. Wash your hair and towel-dry it. It can still be slightly damp.
2. Apply a little Vaseline to your hairline, ears, and neck so the dye doesn't stain your skin.
3. Put on gloves and distribute the cream evenly from root to tip.
4. Leave to work for at least 30 minutes. Leaving it on longer gives a more intense color.
5. Rinse out with cold water until the water is clear. Do not use shampoo.
6. Dry your hair as you usually do.

Keep the color beautiful longer

Pastel colors fade faster than bright shades. Therefore, wash your hair with cold water and a mild shampoo. A well-known trick: mix a dash of Pastel Rose through your conditioner and use that as a color mask between dye applications. This keeps the shade fresh without having to dye again.

Mixing with other colors

Directions colors can be mixed with each other. If you want more towards lilac, then mix Pastel Rose with Lavender or Lilac. If you are looking for a brighter pink, look at Cerise or Rose Red. You can also stir small amounts of these into Pastel Rose to make the shade deeper.

Ingredients

Water, Cetearyl Alcohol, Propylene Glycol, Glycerin, Cetrimonium Chloride, Aloe Barbadensis Leaf Juice, Hydrolyzed Keratin, Panthenol, Parfum, Citric Acid, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin, FD&C Red 40, FD&C Blue 1, Sodium Hydroxide, Sodium Citrate, Sodium Benzoate, Limonene, Linalool, Citral, Benzyl Alcohol.

Disclaimer

Ingredients, composition, packaging, and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.