La Riche Directions Rubine is a semi-permanent hair dye in a deep wine red with a cool, bluish undertone. A rich red that is also visible on dark blonde hair. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.

The color attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Rubine without being stuck with it for months. The 100 ml pot is resealable, so you can store what you have left for next time.

Key features

• Rubine shade: a deep wine red with a cool, bluish undertone
• No developer needed
• No ammonia or peroxide
• Stays visible for four to six weeks
• Nourishing cream base, your hair feels soft afterwards
• Can be mixed with other Directions colors
• Vegan and not tested on animals
• Resealable 100 ml pot

What hair does it work on

The color is most pronounced on light blonde or bleached hair. Because it is a dark shade, you will also see a beautiful shine of color on dark blonde or light brown hair. On very dark hair, it remains a subtle glow. If you want the color on darker hair, you must bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel dry.
2. Apply some Vaseline to your hairline, ears, and neck so the color does not stain your skin.
3. Put on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.
4. Leave on for 15 to 30 minutes. Leaving it on longer gives a more intense color.
5. Rinse out with cold water until the water is clear. Do not use shampoo afterwards.
6. Dry and style your hair as you usually do.

Do not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what color you get.

Keep the color beautiful longer

Darker shades usually last a bit longer. Wash with lukewarm to cool water and a mild shampoo, then the color will stay beautiful. You can touch up whenever you want, because there is no peroxide in it.

Mixing with other colors

All Directions colors can be mixed together. Mix Rubine with Dark Tulip for a darker burgundy, or with Pillarbox Red for a brighter red. If you want a lighter, pastel version of Rubine, mix a little through a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Rubine
• Suitable for: light blonde to dark blonde hair
• Processing time: 15 to 30 minutes
• Color longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.

Disclaimer

Ingredients, composition, packaging and instructions for use may change at any time. Always consult the packaging for the most up-to-date product information.