La Riche Directions Silver is a semi-permanent hair dye in a cool silver grey. Silver is a toner: the whiter your hair, the purer the silver. You don't need a developer: the cream goes straight from the pot onto your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.

The colour attaches to the outside of your hair and gradually washes out again in four to six weeks, depending on how often you wash it. This way you can try Silver without being stuck with it for months. The 100 ml pot is resealable, so you can keep what you have left for next time.

Key features

• Silver shade: a cool silver grey
• No developer needed
• No ammonia or peroxide
• Remains visible for four to six weeks
• Nourishing cream base, your hair feels soft afterwards
• Can be mixed with other Directions colours
• Vegan and not tested on animals
• Resealable 100 ml pot

What hair does it work on

This shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the colour mixes with the yellow undertone and you will get a different result than on the pot. On darker hair, you will see very little of it. If you want the colour on darker hair, you must bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel-dry it.
2. Apply some Vaseline to your hairline, ears and neck so that the colour does not stain your skin.
3. Put on gloves and distribute the cream evenly from root to tip. A dye brush helps with application.
4. Leave to work for 15 to 30 minutes. Leaving it on longer gives a more intense colour.
5. Rinse out with cold water until the water is clear. Do not use shampoo afterwards.
6. Dry and style your hair as you usually do.

Do not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what colour you get.

Keep the colour beautiful for longer

Pastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild shampoo without sulphates. Between dye applications, you can mix a little bit into your conditioner; then you refresh the colour with every wash.

Mixing with other colours

All Directions colours can be mixed together. Mix Silver with Lavender for a lavender silver, or with Pastel Blue for an ice blue silver. If you want a lighter, pastel-like version of Silver, mix a little bit into a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Silver
• Suitable for: platinum blonde or almost white bleached hair
• Processing time: 15 to 30 minutes
• Colour longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you have doubts about an allergy, always check the packaging first.

Disclaimer

Ingredients, composition, packaging and instructions for use may change at any time. Always consult the packaging for the most up-to-date product information.