La Riche Directions Slate is a semi-permanent hair dye in a dark slate grey with blue undertones. A cool, edgy grey with a blue sheen. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.

The colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Slate without being committed to it for months. The 100 ml pot can be resealed, so you can store any leftover product for next time.

Key features

• Slate shade: a dark slate grey with blue undertones
• No developer needed
• No ammonia or peroxide
• Visible for four to six weeks
• Nourishing cream base leaves your hair feeling soft
• Can be mixed with other Directions colours
• Vegan and cruelty-free
• Resealable 100 ml pot

What hair is it suitable for?

The best results are achieved on light blonde or bleached hair. The lighter your hair, the brighter the colour. On dark blonde hair, the colour will mainly add a tint, while on brown or black hair it will be barely visible. If you want the colour on darker hair, you will need to bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel-dry it.
2. Apply a little petroleum jelly to your hairline, ears and neck to prevent the colour from staining your skin.
3. Put on gloves and distribute the cream evenly from roots to ends. A dye brush can help with application.
4. Leave on for 15 to 30 minutes. Leaving it on longer will produce a more intense colour.
5. Rinse out with cold water until the water runs clear. Do not use shampoo afterwards.
6. Dry and style your hair as usual.

Do not mix Directions with peroxide. Always perform a strand test first to see exactly what colour you will get.

How to keep the colour looking good for longer

Wash your hair with lukewarm to cool water and a mild, sulphate-free shampoo, and wash it only as often as necessary. A dollop of the colour mixed with your conditioner acts as a colour mask and keeps the shade looking fresh for longer.

Mixing with other colours

All Directions colours can be mixed together. Mix Slate with Silver for a lighter grey, or with Midnight Blue for a bluer steel grey. For a lighter, pastel version of Slate, mix a little into a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Slate
• Suitable for: light blonde or bleached hair
• Processing time: 15 to 30 minutes
• Colour longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you are unsure about an allergy, always check the packaging first.

Disclaimer

Ingredients, composition, packaging and directions for use may change at any time. Always check the packaging for the most up-to-date product information.