La Riche Directions Sunflower is a semi-permanent hair dye in a warm, sunny yellow. It is a bright yellow that only stays truly yellow on very light hair. You do not need a developer: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.

The colour attaches to the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Sunflower without being stuck with it for months. The 100 ml pot is resealable, so you can save what you have left for next time.

Key features

• Sunflower shade: a warm, sunny yellow
• No developer needed
• No ammonia or peroxide
• Remains visible for four to six weeks
• Nourishing cream base, your hair feels soft afterwards
• Can be mixed with other Directions colours
• Vegan and not tested on animals
• Resealable 100 ml pot

What hair it works on

This shade requires a very light base: platinum blonde or almost white bleached hair. On golden blonde hair, the colour blends with the yellow undertone and you will get a different result than shown on the pot. On darker hair, you will see very little of it. If you want the colour on darker hair, you must bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel-dry it.
2. Apply some Vaseline to your hairline, ears and neck so that the colour does not stain your skin.
3. Put on gloves and distribute the cream evenly from roots to ends. A dye brush helps with application.
4. Leave on for 15 to 30 minutes. Leaving it on longer will give a more intense colour.
5. Rinse out with cold water until the water is clear. Do not use shampoo afterwards.
6. Dry and style your hair as you normally do.

Do not mix Directions with peroxide. Always do a strand test on a lock of hair first, then you will know exactly what colour you will get.

Keeping the colour beautiful for longer

Pastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild shampoo without sulphates. Between dye applications, you can mix a little bit into your conditioner; then you refresh the colour with every wash.

Mixing with other colours

All Directions colours can be mixed together. Mix Sunflower with Mandarin for a golden orange, or with Spring Green for a fresh lime. If you want a lighter, pastel version of Sunflower, mix a little bit into a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Sunflower
• Suitable for: platinum blonde or almost white bleached hair
• Processing time: 15 to 30 minutes
• Colour longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you have any doubts about an allergy, always check the packaging first.

Disclaimer

Ingredients, composition, packaging and directions for use may change at any time. Always consult the packaging for the most up-to-date product information.