La Riche Directions Ultra Violet is a semi-permanent hair dye in an intense blue-purple shade. Bold and vibrant, with a distinctly blue tint. No developer is needed: simply apply the cream directly from the pot to your hair. It contains no ammonia or peroxide, so your hair is not opened up like with permanent dye.

The colour coats the outside of your hair and gradually washes out over four to six weeks, depending on how often you wash it. This allows you to try Ultra Violet without being stuck with it for months. The 100 ml pot can be resealed, so you can store any leftover product for next time.

Key features

• Ultra Violet shade: an intense blue-purple
• No developer needed
• Free from ammonia and peroxide
• Remains visible for four to six weeks
• Nourishing cream base leaves your hair feeling soft
• Can be mixed with other Directions colours
• Vegan and cruelty-free
• Resealable 100 ml pot

What hair is it suitable for?

The best results can be achieved on light blonde or bleached hair. The lighter your hair, the brighter the colour. On dark blonde hair, you will mainly see a tint, while on brown or black hair, the colour will be barely visible. If you want the colour on darker hair, you will need to bleach it first.

How to use

1. Wash your hair with shampoo without conditioner and towel-dry it.
2. Apply a little petroleum jelly to your hairline, ears and neck to prevent the colour from staining your skin.
3. Wear gloves and distribute the cream evenly from roots to ends. A dye brush can help with application.
4. Leave on for 15 to 30 minutes. Leaving it on longer will produce a more intense colour.
5. Rinse out with cold water until the water runs clear. Do not use shampoo afterwards.
6. Dry and style your hair as usual.

Do not mix Directions with peroxide. Always perform a strand test on a small section of hair first to see exactly what colour you will get.

How to make the colour last longer

Wash your hair with lukewarm to cool water and a mild, sulphate-free shampoo, and do not wash it more often than necessary. A dollop of the colour mixed into your conditioner acts as a colour mask and keeps the shade looking fresh for longer.

Mixing with other colours

All Directions colours can be mixed together. Mix Ultra Violet with Neon Blue for a bluer purple, or with Violet for a warmer purple. If you want a lighter, pastel version of Ultra Violet, mix a little into a white conditioner.

Specifications

• Brand: La Riche
• Type: semi-permanent hair dye
• Shade: Ultra Violet
• Suitable for: light blonde or bleached hair
• Processing time: 15 to 30 minutes
• Colour longevity: four to six weeks
• Contents: 100 ml

Ingredients

The full list of ingredients is on the pot. If you are unsure about an allergy, always check the packaging first.

Disclaimer

Ingredients, composition, packaging and directions for use may change at any time. Always check the packaging for the most up-to-date product information.