La Riche Directions White Toner is not a hair dye but a toner that removes the yellow and orange tones in bleached hair. After bleaching, your hair often retains a yellow or coppery cast. White Toner neutralizes this, making your blonde look whiter and cooler. You do not need a developer, and the formula contains no ammonia or peroxide.

Your hair must already be very light before you use White Toner: light blonde or platinum blonde, without dark patches. The toner has no visible effect on darker hair. The 100 ml pot is resealable, so you can save what you have left for next time.

Key features

• Neutralizes yellow and copper tones in bleached hair
• No developer needed
• No ammonia or peroxide
• Visible for four to six weeks
• Nourishing cream base; your hair will feel soft afterwards
• Vegan and not tested on animals
• Resealable 100 ml pot

How to use

1. Wash your hair with shampoo without conditioner and towel-dry it.
2. Apply a little Vaseline to your hairline, ears, and neck to prevent the dye from staining your skin.
3. Put on gloves and distribute the cream evenly from roots to ends. A tinting brush can help with application.
4. Leave on for 15 to 30 minutes, checking the tone change along the way.
5. Rinse out with cold water until the water runs clear. Do not use shampoo afterwards.
6. Dry and style your hair as usual.

Do not mix Directions with peroxide. Always perform a strand test on a small section of hair first to see exactly what color you will get.

Keep the color looking beautiful for longer

Pastels fade faster than bright shades. Wash your hair with lukewarm to cool water and a mild sulfate-free shampoo. Between dyeing sessions, you can mix a small amount into your conditioner to refresh the color with every wash.

Combining

Use White Toner as a base before applying a pastel color. A white base ensures that pastels such as Pastel Pink, Pastel Blue, or Lavender turn out purer.

Specifications

• Brand: La Riche
• Type: toner for bleached hair
• Shade: White Toner
• Suitable for: light blonde or platinum blonde bleached hair
• Processing time: 15 to 30 minutes
• Color longevity: four to six weeks
• Volume: 100 ml

Ingredients

The full list of ingredients is on the pot. If you have any concerns about allergies, always check the packaging first.

Disclaimer

Ingredients, composition, packaging, and directions for use may change at any time. Always refer to the packaging for the most up-to-date product information.