L'Oréal Serie Expert Silver Shampoo is designed to neutralize unwanted yellow tones in gray or naturally white hair. This shampoo restores your gray or white locks' natural radiant shine and leaves your hair feeling wonderfully smooth and supple. The result? Pure, shiny hair without the need for a salon visit. It's like lightening your color without dyeing—simply fantastic!

This silver shampoo from L'Oréal contains the Gloss Protect System, an ingenious system that combats unwanted yellow tones. It's also enriched with amino acids to prevent color fading, while the cationic component makes your hair beautifully supple. Hello beautiful white, gray, or stylish blonde locks!

How do you use the L'Oréal Serie Expert Silver Shampoo?

Apply a small amount of L'Oréal Serie Expert Silver Shampoo evenly to wet hair. Massage the shampoo into a lather, then rinse thoroughly. Repeat if desired.

Is L'Oréal Silver Shampoo suitable for my hair?

Whether L'Oréal SE Magnesium Silver Shampoo is suitable for your hair depends on your wishes and the needs of your hair. In addition to violet pigments, this silver shampoo also contains conditioning ingredients. If you have healthy hair and are looking for a powerful silver shampoo, the Fudge Clean Blonde silver shampoo might be more suitable, as it contains more violet pigments and fewer conditioning ingredients. If you're unsure about your choice, we recommend consulting our page on silver shampoos. At the bottom of the page, you'll find detailed information about different silver shampoos.

Will L'Oréal Magnesium Silver Shampoo give me purple hair?

It's possible for your hair to develop a purple tint from any silver shampoo, but this is usually temporary and can be easily washed out. However, if you notice your hair turning purple quickly, it could be due to a silver shampoo with too much violet pigment. In that case, it's advisable to switch to a silver shampoo with a balanced mix of violet pigments and nourishing ingredients, such as L'Oréal Magnesium Silver Shampoo. This allows you to use this shampoo daily without worrying about a purple cast.

Tip: Also check out the other hair care products from the L'Oréal Serié Expert Silver Line!